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Home (/) > Launching a tech start-up (http://startups.co.uk/launching-a-tech-start-up/)
Wearable technology
Technology moves at a rapid pace and in the year ahead we will see wearable
devices become a key part of our daily lives – but at what cost?
by Megan Dunsby
Updated: Jan 8, 2014 Published: Dec 11, 2013
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“From smart wigs measuring blood pressure to
smart jeans measuring mood swings, the world
around us is about to get an awful lot smarter.”
If you hadn’t guessed it already ‘smart’ is the optimum word
for the trends that will shape 2014 and wearable technology
is no exception. Just as smart systems have developed, so
have the possibilities to transfer this intelligence from
objects to people; in the things that we wear on a daily basis.
How it works
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2. We’ve already seen the beginnings of wearable tech with Google’s smart glasses and Samsung’s
smart watch but in 2014 it is predicted this will accelerate as we see these technologies installed
into both our clothes and accessories. These advanced electronic devices can then be monitored
remotely via the internet or the cloud allowing us to find out new information and data about
ourselves, in particular our well-being and health.
A controversial trend as some see this advancement as crossing privacy boundaries; whether it’s
over-stepping the mark or an innovative way to explore our lifestyle choices will no doubt form
part of a larger debate in the year ahead.
Sarah Wood, co-founder & COO of UNRULY & ambassador for the International
Festival for Business:
“In 2014 we will see the rise of wearable technology and the Internet of Things. From smart
wigs measuring blood pressure to smart jeans measuring mood swings, the world around us is
about to get an awful lot smarter. Brands will be swift to take advantage of these new channels
but they’ll need to tread carefully as they navigate our personal space.”
part or full time, no qualifications needed. OTE
100k+ (http://startups.co.uk/letting-visionstarting-a-letting-agency/)
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Industry
Global service design consultancy Fjord:
“Wearable tech that helps monitor health and wellness will become fashionable. Google’s Glass
goggles may look naff but it won’t be long before its pioneering technology makes its way into
our clothes and fashion accessories.
“2014 will see wearable tech and fashion advance into the health and wellness sector, spawning
a growing demand for fashionable wearables that provide a stylish means of monitoring our
health, enhancing our fitness and advising on our lifestyle choices.”
John Elkaim, vice president of marketing at social media specialist Gigya:
We can also send you information about
products and services from companies who
might be able to help you start-up
Yes, I could benefit from this
Sign me up
Why not sign up for commenting and forum access?
“In 2014, we’ll start to see these devices really communicate and interact, creating an
unprecedented level of personalisation for consumers. This will be enabled by one key
concept; identity.
“For example, imagine the following: Y ou log into your Nike Fuelband via your Facebook ID
and tell the device that you’re going for a 5km run. At the 4km mark, your Fuelband
automatically tells your Nest thermostat (which you are also logged into via Facebook) that you
are nearly home, and the thermostat begins cooling your home so that when you come back
from your run, your apartment is the perfect temperature to help you cool down.
“It may sound like a distant futuristic concept, but by making identity the connective tissue
between devices, it’s actually very possible that this could happen much sooner than we think.”
Mark Morley, industry marketing director at GXS:
“Google Glass has been one of the most frequently discussed ‘wearable devices’ to hit the market
in 2013. But how could businesses adopt this technology in 2014? From a supply chain
perspective, warehouse management and logistics could become early adopters of this
technology. [Smart glasses] could be worn by pickers, guiding them to storage locations in a
warehouse or to retrieve additional information about a product.”
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Spearhead Interactive wins UK Trade
(http://startups.co.uk/startups100/news/spearhead-interactive-wins-uk& Industry ‘Exporting for Growth’ prize
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![We’ve already seen the beginnings of wearable tech with Google’s smart glasses and Samsung’s
smart watch but in 2014 it is predicted this will accelerate as we see these technologies installed
into both our clothes and accessories. These advanced electronic devices can then be monitored
remotely via the internet or the cloud allowing us to find out new information and data about
ourselves, in particular our well-being and health.
A controversial trend as some see this advancement as crossing privacy boundaries; whether it’s
over-stepping the mark or an innovative way to explore our lifestyle choices will no doubt form
part of a larger debate in the year ahead.
Sarah Wood, co-founder & COO of UNRULY & ambassador for the International
Festival for Business:
“In 2014 we will see the rise of wearable technology and the Internet of Things. From smart
wigs measuring blood pressure to smart jeans measuring mood swings, the world around us is
about to get an awful lot smarter. Brands will be swift to take advantage of these new channels
but they’ll need to tread carefully as they navigate our personal space.”
part or full time, no qualifications needed. OTE
100k+ (http://startups.co.uk/letting-visionstarting-a-letting-agency/)
Connect with Startups!
Get weekly advice, ideas, profiles and news to
help you start the best business...
...PLUS a FREE ebook when you sign up!
Name *
Email *
Industry
Global service design consultancy Fjord:
“Wearable tech that helps monitor health and wellness will become fashionable. Google’s Glass
goggles may look naff but it won’t be long before its pioneering technology makes its way into
our clothes and fashion accessories.
“2014 will see wearable tech and fashion advance into the health and wellness sector, spawning
a growing demand for fashionable wearables that provide a stylish means of monitoring our
health, enhancing our fitness and advising on our lifestyle choices.”
John Elkaim, vice president of marketing at social media specialist Gigya:
We can also send you information about
products and services from companies who
might be able to help you start-up
Yes, I could benefit from this
Sign me up
Why not sign up for commenting and forum access?
“In 2014, we’ll start to see these devices really communicate and interact, creating an
unprecedented level of personalisation for consumers. This will be enabled by one key
concept; identity.
“For example, imagine the following: Y ou log into your Nike Fuelband via your Facebook ID
and tell the device that you’re going for a 5km run. At the 4km mark, your Fuelband
automatically tells your Nest thermostat (which you are also logged into via Facebook) that you
are nearly home, and the thermostat begins cooling your home so that when you come back
from your run, your apartment is the perfect temperature to help you cool down.
“It may sound like a distant futuristic concept, but by making identity the connective tissue
between devices, it’s actually very possible that this could happen much sooner than we think.”
Mark Morley, industry marketing director at GXS:
“Google Glass has been one of the most frequently discussed ‘wearable devices’ to hit the market
in 2013. But how could businesses adopt this technology in 2014? From a supply chain
perspective, warehouse management and logistics could become early adopters of this
technology. [Smart glasses] could be worn by pickers, guiding them to storage locations in a
warehouse or to retrieve additional information about a product.”
BACK
(HTTP://STARTUPS.CO.UK/REALTIMEMOBILETARGETING/)
Real-time
mobile targeting (http://startups.co.uk/real-time-mobile-targeting/)
Evolution of the Internet of Things (http://startups.co.uk/evolution-of-the-internet-of-things/)
Spearhead Interactive wins UK Trade
(http://startups.co.uk/startups100/news/spearhead-interactive-wins-uk& Industry ‘Exporting for Growth’ prize
trade-industry-exporting-growth-prize/)
(http://startups.co.uk/startups100/news/spearhead-interactivewins-uk-trade-industry-exportinggrowth-prize/)
NEXT
(HTTP://STARTUPS.CO.UK/EVOLUTIONOF-THEINTERNETOF-
Startups 100-listed company receives £4,000
worth of support and membership of flagship
government export programme…
THINGS/)
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IF YOU LIKED THIS YOU MAY ALSO LIKE:
LATEST ON STARTUPS:
Virtual reality technology
(http://startups.co.uk/virtual-realitytechnology/)
Made.com: Julien Callede, Ning Li and Chloe
Macintosh (http://startups.co.uk/made-comjulien-callede-ning-li-and-chloe-macintosh/)
Evolution of the Internet of Things
(http://startups.co.uk/evolution-of-the-internetof-things/)
World’s first TV show dedicated to
crowdfunding launches
(http://startups.co.uk/worlds-first-tv-showdedicated-to-crowdfunding-launches/)
Smart Cities (http://startups.co.uk/smartcities/)
Lloyds Bank encourages entrepreneurs to
start a social enterprise
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