This document provides guidance on building and sustaining a strong Global Entrepreneurship Week (GEW) campaign. It outlines responsibilities for GEW hosts including catalyzing partnerships, creating an advisory board, fundraising, championing the GEN brand, and reporting impact. Tips are provided on leveraging the GEN global partnership, themes, and social media channels. Key dates for upcoming GEN events are also listed.
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The Global Entrepreneurship Network (GEN) is
a year-round platform of programs and initiatives
created by the communities that celebrate
Global Entrepreneurship Week each November.
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164 countries
37,862 events
17,018 partners
Powered by the Ewing
Marion Kauffman
Foundation
Inspires to engage in
entrepreneurial activity
Connects to potential
collaborators, mentors &
investors
CELEBRATE
Building & strengthening
entrepreneurship
ecosystems
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LEVERAGE THE GEC
PARTNERSHIP OPPORTUNITIES
Bill Aulet of the Martin Trust Center for MIT Entrepreneurship,
speaker at GEC Medellin in 2016
ROLES & RESPONSIBILITIES
Hosts & Advisory Boards
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Running a successful GEW and reaching the maximum numbers of
Partners, Activities & Participants by:
• Catalyzing & Strengthening
• Creating and running an Advisory Board
• Fundraising
• Championing the brand
• Showcasing GEN programs & networks
• Implementing GEW themes
• Managing the country website
• Creating content for media & social media
• Measuring impact & collecting impact stories
• Reporting to GEN Global
• Connecting through GEN Global Slack
• Building and leading a delegation to GEC
RESPONSIBILITIES OF GEW HOSTS
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CATALYZING & STRENGTHENING
…A strong Advisory
Board not limited to your
current network in terms
of geographic and
constituency coverage
…The best “bottom-up”
startup communities
…National & local
governments for their
participation
…The support capacity of the GEN Global Partners, GEN
Universe programs and associated brands
…The value of having a permanent GEN board in terms
of linking GEW more effectively to year-round
programming & policy advocacy
…Representatives from GEW Global on the board
…Entrepreneurs from your country as connectors & role
models
…Cool trends to introduce new players & programs
Leveraging… Building… Engaging…
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• Neutral Platform for Cooperation
• Builds Trust
• Sustainability and Quality
• Budget and Leverage
ADVISORY BOARDS
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• GEW MoU requirement
• Sent after GEW
• Number of events / activities / competitions
• Number of partners
• Number of participants (online and offline)
• Resources used
• What value does the GEW brand bring?
• Used in annual GEN Impact Report & Compass Awards
REPORTING: GEW HOST SURVEY
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Low
Impact
High
Impact
Helped attract
sponsors and
financial support
Influence new
policies to support
entrepreneurs
Strengthen political
support for
entrepreneurs
Helped attract
media coverage
Improve media
perception of
entrepreneurship
Provide new and
useful contacts
Increased awareness
of host organizations
GEW IMPACT IN COUNTRIES
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GEOGRAPHIC REACH IN COUNTRY
National partners in all
parts of the country
68% 17%
Regional partners
some parts of the country
15% Local partners in one
city
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POLITICAL LEADERS
José Eduardo dos Santos
George KvirikashviliDr. Ulisses Correia e Silva
Marcelo Rebelo de Sousa
Luis Guillermo Solís
• 69% of Countries
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YOUTH WOMEN INVESTORS CITIES SCALE UPS
66 45 21 16 17
36 48 35 30 38
09 22 38 29 30
40 36 56 76 65
*number of countries, out of 151 total
Great
Participation
Moderate
Participation
Low
Participation
Did Not
Participate
GEW THEMES
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Great
Participation
Moderate
Participation
Low
Participation
Did Not
Participate
GLOBAL PICKS
Startup Open 11 13 10 107
Creative Business Cup 21 16 05 100
Future Agro 09 12 10 111
Get in the Ring 20 07 19 94
Global Entrepreneurship
Index 14 22 24 80
Startup Weekend 24 23 14 82
1776 Challenge Cup 02 03 08 122
Cleantech Open Global
Ideas 07 05 09 117
EO24 00 02 07 125
DECA Ideas Challenge 04 06 19 108
CharityBuzz 00 02 10 123
*number of countries, out of 151 total
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OTHER SOCIAL MEDIA
YouTube
www.youtube.com/unleashingideas
Flickr
www.flickr.com/unleashingideas
LinkedIn
Log in to LinkedIn & search for Global Entrepreneurship Week in ‘Groups’.
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GEN GLOBAL SLACK: FAQ
• What is Slack?
• GEN Global Slack will be the primary channel for internal communications
with GEN Global. It offers you a private, invitation-only link to the main
contacts for our network in each nation – _and to the global staff in
Washington, D.C.
• How do I sign up for Slack?
• You will be invited as a Multi-Channel Guest to Slack by the GEN Global
team. Please use the link to sign up and sign in to Slack or go to
https://genglobal.slack.com/
• What can I do on Slack as a multi-channel guest? As a Multi-Channel
Guest you can access a set of channels defined by the GEN Global team.
GEN Global uses these channels to loop other GEN members into
appropriate conversations.
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GEN GLOBAL SLACK: BENEFITS
• centralized team communications
• searchable content from one search box
• quick and easy file sharing
• private messages and groups
• accessible anywhere from your desktop, laptop or mobile
device through the Slack app.
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CONTACT
Ingrid Vanderveldt, founder of the Dell Center for Entrepreneurs, speaker at GEC Moscow in 2014
SAVE THE DATE
Upcoming Events
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SAVE THE DATES
2017
• GEC+ Bangkok Bangkok, Thailand | July 6 - 9, 2017
• Global Entrepreneurship Week 2017 | November 13 - 19, 2017
• Startup Nations Summit 2017 Tallinn, Estonia | November 17 - 19
2018
• Global Entrepreneurship Congress Istanbul, Turkey | April 16 -19
• Global Entrepreneurship Week 2018 | November 12 - 18
2019
• Global Entrepreneurship Week 2019|November 11 - 17
