trademark law

1. Trademark Law Mr. Lushenko

2. Trademarks Registered Trademarks Service marks Today’s Topics:

4. The made-up word H ä agen-Dazs is a trademarked word . Only the H ä agen-Dazs company can use this word . The word is trademarked.

5. A trademark can be a word

6. A trademark can be a word

7. A trademark can be a phrase

8. A trademark can be a phrase

9. Which company says, “ The Next Stage ”?

10. Which company says, “ The Next Stage ”? http://www.youtube.com/watch?v=-NcSnoY0xfI

11. This symbol is trademarked by Toyota Only Toyota can use this symbol The symbol is trademarked.

12. A trademark can be a symbol

13. A trademark can be a symbol

14. A trademark can be a symbol

15. A trademark can be a symbol

16. A trademark can be a symbol

17. The design of the Coca-Cola bottle is trademarked Only Coca-Cola can have a bottle with this shape The design is trademarked.

18. The 3-dimensional shape of the iPod , and its circular touchpad interface, are trademarked design s.

19. Even a sound can be trademarked. Let’s listen to the NBC chimes now. http://www.youtube.com/watch?v=OuWIf4980eg Only NBC can use these sounds to identify their company. The sounds are trademarked.

20. The MGM lion’s roar is a trademarked sound http://www.youtube.com/watch?v=OVCxJ1aT24A

21. Only Kellogg’s can call their cereal “Frosted Flakes” Only Kellogg’s can say “They’re Great!” Only Kellogg’s can use Tony the Tiger.

25. Which well-known company uses this color and design as their logo?

41. If you like one Pillsbury product, maybe you’ll try others…

42. You know it’s Pillsbury because it has the dough boy

59. Let’s quickly look at five more examples of registered trademarks , trademarks , or service marks

60. What company does this trademark represent? 1

61. Kellogg’s 1

62. What company does this trademark represent? 2

63. Quaker Oats (Quaker Oats is owned by PepsiCo) 2

65. 3

67. 4

69. 5