Heating, especially room heating, needs rethinking. Body warmth and individual heat control need more than just heating a space. The presentation shows the faulty today's approach and opens options for thinking and repositioning beyond. Not only for ourselves - also for world climate and against global warming.
17. IDEA ON CUSTOMER JOURNEY
„MAKE IT WARM WHEN COMING HOME“
+90°C
?
18. 18
CONCLUSIONS
I. Feeling warm is the purpose, heating is just a way
II. We can warm up ourselves also on different ways
III. Space heating is a very inefficient approach and kills climate
IV. A real user-driven warmth approach will never end up
in using room temperature as a control
V. Alternative solutions to warm up are available but not realized
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RISKS & CHANCES FOR COMPANIES
Warmth is the need, not room heating
No company is positioned for warmth, only some in heating
Chance for retailers to spin-off a vertical close to human need
Chance for current providers of heating and electric power
to find a new positioning for their huge organizations
but only changing the own claim would not be enough
20. THANK YOU!.
20
MARK KÖNIG
E-Mail: mk@mark-koenig.de
Web: www.mark-koenig.de
Twitter: @_markkoenig
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