United Airlines Case Study Assignment Help

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Case Study assignment help on United Airlines
• In this case study assignment help, we have taken the following
Case Study United Airlines
As the industry watches to see how United Airlines’ strategy performs
against American’s strategy, management at United Airlinse is
anxiously monitoring market signs to determine its next
competitive move. It has underestimated American in the past, and
despite the fact that with billions of dollars invested and strategies
that cannot be easily abandoned, United Airlines needs to be
prepared to respond to changing industry needs as quickly as they
are detected.
You have been asked to join a strategic planning discussion, and
hoping to contribute to the meeting, you decide to take one more
look at United Airline's situation to see if you can formulate some
insight that could give the company an edge against American
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Case Study assignment help on
United Airlines
• Your analysis includes the following elements:
• Compare the two competitor's strategies. Based on your
knowledge of the industry, what conclusions can you draw?
• Outlining a rough competitor analysis, what does the level of
interdependence between the rivals reveal about competitive
behavior that can be expected from American?
• Evaluate the pros and cons of United Airlines outsourcing strategy.
Do you agree with the company's decision to "offload" parts
production?
• Review United Airlines cooperative strategy. What are the risks of
its partnership arrangements?
• In what ways can United Airline's international strategy be
improved?
• What are some of the near-term results you anticipate in the
airplane production industry? Long-term results?

Introduction
• Business strategy is a significant way to achieve overall
goals of the organization effectively. An organization’s
business strategy shows that what the organization
wants to achieve and how it will achieve (Butler, 2012).
• It includes purpose, strategic vision, goals, plans and
methods to fulfill these organizational objectives more
effectively. In this paper, two competitor's strategies and
competitor analysis will be discussed. Additionally, pros
and cons of United Airlines outsourcing strategy and
their cooperative strategy will also be discussed

Comparison of Strategies
• American airlines update its flight status notification
continuously, while United Airlines actually does not
offer this facility. There is a better coordination
between video screens and notification system on
American airlines.
• In addition, in united airlines, communication ways to
inform passengers is not up-to mark as compare to
American airlines. Apart from this, American airlines
allow passengers to check in with a reservations agent
or use a self-serve kiosk. At the same time, Unites
Airlines uses computer terminal to check in (Peng,
2008).

Comparison of Strategies
• In contrast, united airlines charge extra fees for
providing extra legroom, while American airlines
not. Along with this, United Airlines also offer in-
flight entertainment rather than American
airlines.
• Every American Airlines flight announces arrival
information, luggage, and departure information
for connecting flights. So, it can be stated that
American airlines implements more services &
facilities in its strategy than united airlines
(American Airlines, 2012).

Competitor Analysis
• There are several competitors of the United Airlines
such as American airlines, Air Tran Airways, American
Trans Air (ATA) etc. that are the major competitors in
the US airline industry.
• As per the competition in the US market, all these are
providing high quality facilities and services at the
lower costs. In addition, the profit and sales level is
also higher of these competitors according the US
airlines industry. But, these are not utilizing their
internal as well as external resources in the global
market.

Competitor Analysis
• So, this will be an opportunity for the United
Airlines to increase the profit level in the
airlines industry. They are also performing
their functions with the mutual co-operation.
• For instance, in the US, both United Airlines
and American airlines are mutually working in
order to take the competitive advantages
(Loudon & Stevens, 2006).

Pros and Cons of United Airlines
Outsourcing Strategy
• With the help of outsourcing, United Airlines has
improved customer service and quality as well as
reduced costs. For example, through the outsourcing,
company reduced their personal costs.
• The use of Outsourcing strategy helps the company to
take tax benefits (Waters, 2003). For instance,
company pays lower taxes to the government because
of independent contractors. In contrast, United
Airlines can face the issues regarding bankruptcy and
financial losses because of lower quality of service

Pros and Cons of United Airlines
Outsourcing Strategy
• Additionally, the company can also face the
problem related to hidden costs because of
outsourcing training that can be worthless for the
company.
• Decision of the company regarding the "offload"
parts production can be said right because it
helps the company to establish engineering
standards in the production and quickly turned
into profit (United Airlines. 2012).

United Airlines Cooperative Strategy
• A cooperative strategy is a strategy in which United
Airlines work together to achieve a shared objective.
For example, United Airlines works with the Star
Airlines in order to grow and to develop value-
creating competitive advantages.
• As per this strategy, the company is maintaining
market leadership in the US airlines industry. In
addition, through this strategy, United Airlines is
improving competitive strategy by enhancing the
qualities that afford competitive advantage.
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help/

• Hence, with the help of cooperative strategy,
United Airlines is taking significant benefits
(American Airlines. 2012).
• In addition, it should also be noted down that,
there are several risks of partnership
agreement with the Star airline.
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help/

• For instance, the annual profits are shared among Unite
Airlines and Star Airlines but not equally in terms of time
and resources. In addition, there may be possibility of
disputes over profit sharing, administrative control and
business direction.
• There is a risk of joint and several liabilities of
partner’s because each partner is fully
responsible for debts and liabilities incurred by
other partners with or without their knowledge
(United Airlines. 2012).

Recommendations to Improve
Strategy
• In order to improve international strategy, United Airline
should provide more facilities and services to their
passengers at the lower prices as compare with other
airlines.
• For instance, they should provide high-quality information
regarding delays and missing luggage (Peng, 2008). United
Airlines should keep an eye on the external environment
carefully in order to identify the opportunities and threats
in the business to remain competitive as well as to react
and make decisions quickly towards the unpredictable and
changing environment.

Strategy
• To achieve this, company should select or appoint
skilled managers into various departments in order to
deal with the various forces in competitive business
environment (Waters, 2003).
• Company should also focus on the innovative and
creative advertisements regarding the services of
Airlines because it helps create positioning among the
customers. Apart from this, united airlines should also
implement the CRM practices & method to improve
the global strategy (Peng, 2008). At the same time,
united airlines should also improve communication

Strategy
• because it will be helpful to improve plant
floor communication and inform, alert and
motivate employees and passengers.
• Hence, it is estimated that continues
improvements and changes are necessity for
United Airlines in order to survive in fast
changing environment (Segal-Horn &
Faulkner, 2010).

Long & Short Term Results in Airplane
Production Industry
• Airplane production industry will have to be
powered by static electricity that will be used for
eclectic engines.
• It will have to focus on production of fuel
efficient engines to handle the environmental
issues. In addition, this industry will have to focus
on people carrying capacity that will enable it to
carry more people on one trip (Kelley, 2008).

Production Industry
• At the same time, some producers of airplane
are working on lighter composite materials
that will help to save fuel.
• These materials are expensive and have some
flaws like absorbing moisture but they can be
used in future.

Production Industry
• In addition, the technicians are looking into
Biofuels for airline industry in order to reduce
the carbon emission.
• The main emphasis of airline producers in
short and long term is to make more
environmentally friendly airplanes (Tucker,
2005).

Case Study Conclusion Assignment
Help
• From the above discussion, it is concluded
that American airlines is providing better
customer services and facilities to the
passengers as compare with the United
Airlines.
• Additionally, it is also analyzed that, through
the outsourcing strategy, United Airlines is
taking the several benefits.

Case Study Conclusion Assignment
Help
• At the same time, it is also concluded that
United Airlines is also using cooperative
strategy in order to increase the market share
and profit level.
• Finally, it is interpreted that United Airline
should also use different ways to improve the
international strategy. In addition, there will
be certain long & short term anticipates in the
airplane production industry.
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ase-study-assignment-help/

References
• American Airlines (2012). Retrieved from
http://www.aa.com/international/internationalSplashAccess.do?countryCodeForIP=IN
• Butler, D. (2012). Business Development: A Guide to Small Business Strategy. UK:
Routledge.
• Kelley, J.E. (2008). Technology Transfer: Japanese Firms Involved in F-15 Co-
production and Civil Aircraft Programs. UK: DIANE Publishing.
• Loudon, D. & Stevens, R. (2006). Market Opportunity Analysis: Text and Cases. UK:
Routledge
• Peng, M.W. (2008). Global Strategy. USA: Cengage Learning, 2008
• Segal-Horn, S. & Faulkner, D. (2010). Understanding Global Strategy. USA: Cengage
Learning EMEA.
• Tucker, S. (2005). World War I: A - D. USA: ABC-CLIO.
• United Airlines (2012). Retrieved from
http://www.united.com/web/en-US/default.aspx
• Waters, D. (2003). Global Logistics and Distribution Planning: Strategies for
Management. USA: Kogan Page Publishers.

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