3.
UKs largest intendant steel profiler
5 sites across uk, 13 trading styles, 150 employees, 42
markets supplied
5mm up to 500mm
in a range of standard
carbon and specialist
steels
Other services
fabrication up to 5t,
heat treatment,
lumsden grinding
Claim to fame –
Junction 2 M5 – Sandwell Sign
4.
To show what we can do
To send to potential customers
To cross promote to existing customers
To get better rankings on Google
To give us something to share on online
network sites
5.
To demonstrate that we have better
machinery and equipment
To demonstrate what types of material we
can use
Embed into website
Email to potential customers
Email to existing customers
To explain our processes
7.
Originally University students commissioned
- Good place to start is with Colleges or Unis
Now we make our own
More flexible and controllable
Its cheaper!
10.
Plan what you want to talk about/show
Write a script
Plan what you are going to shoot
Shoot from lots of different angles
Find good music (that’s free)
Create more than one edit
Save and check file size
Share
11.
Story board your ideas
Tripod, tripod, tripod!!!
Check background sounds
and noises
Get permission to film
Be careful what you film – names of customers
12.
Upload to youtube/vimeo/viddler etc
Embed on website
Facebook/G+/Twitter/Linked in etc
USBs
Marketing emails
Day to day emails
13.
Use your channel in your firms name not yours
Give all videos a good description including
keywords
Add in contact information on to channel
Add in a transcript for extra seo – tips here
https://support.google.com/youtube/answer/273
4799?hl=en – See what happens if you don’t add
a transcript http://youtu.be/30dxrwd0Kss
14.
Customer Service - http://www.viddler.com/v/acbbf27d
Product demonstrations - http://youtu.be/GAuhUTzNwiY
Product launches - http://youtu.be/ZUG9qYTJMsI
Adverts - http://youtu.be/nLwML2PagbY
How tos - Inform and educate - http://youtu.be/WVO6G_ULF_Q
15.
Youtube provides a lot of information
If you have promoted your videos through
adwords you can look through adwords
reports
Can provide a useful source of info for
targeting adverts/products
