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Fondation ReBin
Sylvain Massot, VP and co-founder
March 8th, 2018
The « ReBin » case
BACKGROUND
BACKGROUND
• HEC (1982-1985)
• International Banking - London (1987-2007)
• Private Banking - Geneva (2007-2015)
• Impact Investing (since 2015)
08/03/2018 HEC PARIS SLIDE 2
WHY THE
SWITCH?
• Already exposed to sustainable investment
• Fast expansion of demand for sustainable investment
especially with Millennials
• My conviction that any response to the social and
environmental challenges must involve the private sector
08/03/2018 HEC PARIS SLIDE 3
TRANSITION
On September 25, 2015, 193 world leaders committed to 17 global goals to
achieve three major accomplishments over the next 15 years:
Ø Ending extreme poverty
Ø Fight against inequality and injustice
Ø Addressing climate change
A cost of USD 4'000 billion / year > US budget in 2016
THE GOALS
08/03/2018 HEC PARIS SLIDE 4
MY FOCUS
ON
IMPACT
08/03/2018 HEC PARIS SLIDE 5
IMPACT MATTERS
OUR MISSION
Ø To address the waste issue in developing countries
Ø To turn this waste into valuable products and services for local populations
Ø To develop a financially self-sustainable business model
REBIN IN BRIEF
08/03/2018 HEC PARIS SLIDE 6
THE GENESIS
• Meeting Thai entrepreneur - new waste paradigm
• Met co-founder who had extensively researched waste
topic for 2 years in Benin, Ghana and Togo
• Decision to adapt and replicate model in West Africa
• Setting up of Swiss Foundation in November 2016
REBIN IN BRIEF
08/03/2018 HEC PARIS SLIDE 7
• Testing the concept through a pilot project in
Toffo, Benin
• Focusing on organic waste collection in a rural
area
• Turning waste into valuable products like biogas
and organic fertilisers
THE PROJECT
IN A NUTSHELL
08/03/2018 HEC PARIS SLIDE 8
WHAT IT LOOKS LIKE
08/03/2018 HEC PARIS SLIDE 9
THE PRODUCTS
Other activities
include fish
farming, water
purification, solar
energy and crops
to address
malnutrition
08/03/2018 HEC PARIS SLIDE 10
BIOGAS : A LOCAL SOLUTION
An innovative
solution for
home cooking!
08/03/2018 HEC PARIS SLIDE 11
100 households paid for
bringing their waste
312 tons of waste that will
not end up in Nature
A Marketplace
decontaminated
328 tons of CO2 reduction
164’000 kilos of wood saved
60 families with access to
ecological cooking fuel
Water collected enriched by
fish farming activities
20 jobs created
416 tons of organic fertilizer
instead of chemical
OUR TARGETS : IMPACT FIRST
08/03/2018 HEC PARIS SLIDE 12
We run operations on the ground as a for-profit social
enterprise and intend to break-even locally after 12-18 months
Why that matters to us:
Ø Our project does not rely on donations to survive
Ø Potential profits can be reinvested locally to amplify our impact
Ø Our sustainable model can be replicated elsewhere
A SELF-SUSTAINABLE PROJECT
08/03/2018 HEC PARIS SLIDE 13
• We sell products that address local problems after extensive testing with population
• We sell these products at a fair price
• We are relying on local entrepreneurs/solutions (maximum impact, cost optimization)
• We only recruit local workers (no expat) who we pay fair wages
• We maximize the use of our site (fish farming, sustainable agriculture)
P&L Toffo 2017 2018 2019 2020 2021
Biogaz 0 4122 7211 7211 7211
Fertilizers 0 7483 16015 16566 18308
Others 0 0 0 0 0
Revenues 0 11605 23226 23776 25518
Cost of goods sold 0 (696) (2090) (2853) (3062)
Labour costs 0 (7601) (10393) (10582) (10771)
Training and missions 0 (967) (1055) (1055) (1055)
Other costs (130) (4725) (5788) (5788) (5788)
Profit/(loss) (130) (2384) 3900 3498 4843
THE FINANCIAL MODEL
IN A NUTSHELL
08/03/2018 HEC PARIS SLIDE 14
• Total cost of the project:
• CHF 220’000 (USD 250’000)
• Funding covers:
• Building of site and equipment
• Operational costs on the ground
in the first year
• Costs of the foundation until the
end of 2018
Foundation CH
Operating costs
Missions 2017-
18
Solar
Water
Biogas/fertilizers
Site
BUDGET 2017-18
THE COST OF THE PROJECT
08/03/2018 HEC PARIS SLIDE 15
Project financed by donations:
• Family and friends first
• Fellow foundations next
• Public subventions finally
SOURCE OF FUNDING
08/03/2018 HEC PARIS SLIDE 16
• Financial partners bring their reputation and credibility
• Technical partners (6) bring us expertise on the ground
• We share information on a regular basis with NGOs,
universities, foreign services (12 partners so far)
08/03/2018 HEC PARIS SLIDE 17
PARTNERSHIP : BEYOND FINANCIAL
1. High impact / low return projects difficult without philanthropy/aid
2. Better work from the base than top-down
3. Local populations are keen to cooperate if they are empowered
4. Be flexible and innovative
5. Rely on local entrepreneurs
6. Remain directly involved
7. Provide solutions suited to local needs
8. Cooperate with many organizations already on the ground
08/03/2018 HEC PARIS SLIDE 18
LESSONS LEARNED SO FAR
Shortterm
Donations to kick-start the project
but the project is run as a small-scale for profit social enterprise
Longerterm
Large-scale expansion requires involvement of for-profit sector
but the Foundation remains involved to make sure future ventures do not
deviate from its mission
08/03/2018 HEC PARIS SLIDE 19
CONCLUSION
FROM DONATIONS TO INVESTMENT
THANK YOU!
WWW.REBIN.ORG
08/03/2018
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The ReBin case @ HEC Paris

  • 1. Fondation ReBin Sylvain Massot, VP and co-founder March 8th, 2018 The « ReBin » case
  • 2. BACKGROUND BACKGROUND • HEC (1982-1985) • International Banking - London (1987-2007) • Private Banking - Geneva (2007-2015) • Impact Investing (since 2015) 08/03/2018 HEC PARIS SLIDE 2
  • 3. WHY THE SWITCH? • Already exposed to sustainable investment • Fast expansion of demand for sustainable investment especially with Millennials • My conviction that any response to the social and environmental challenges must involve the private sector 08/03/2018 HEC PARIS SLIDE 3 TRANSITION
  • 4. On September 25, 2015, 193 world leaders committed to 17 global goals to achieve three major accomplishments over the next 15 years: Ø Ending extreme poverty Ø Fight against inequality and injustice Ø Addressing climate change A cost of USD 4'000 billion / year > US budget in 2016 THE GOALS 08/03/2018 HEC PARIS SLIDE 4
  • 5. MY FOCUS ON IMPACT 08/03/2018 HEC PARIS SLIDE 5 IMPACT MATTERS
  • 6. OUR MISSION Ø To address the waste issue in developing countries Ø To turn this waste into valuable products and services for local populations Ø To develop a financially self-sustainable business model REBIN IN BRIEF 08/03/2018 HEC PARIS SLIDE 6
  • 7. THE GENESIS • Meeting Thai entrepreneur - new waste paradigm • Met co-founder who had extensively researched waste topic for 2 years in Benin, Ghana and Togo • Decision to adapt and replicate model in West Africa • Setting up of Swiss Foundation in November 2016 REBIN IN BRIEF 08/03/2018 HEC PARIS SLIDE 7
  • 8. • Testing the concept through a pilot project in Toffo, Benin • Focusing on organic waste collection in a rural area • Turning waste into valuable products like biogas and organic fertilisers THE PROJECT IN A NUTSHELL 08/03/2018 HEC PARIS SLIDE 8
  • 9. WHAT IT LOOKS LIKE 08/03/2018 HEC PARIS SLIDE 9
  • 10. THE PRODUCTS Other activities include fish farming, water purification, solar energy and crops to address malnutrition 08/03/2018 HEC PARIS SLIDE 10
  • 11. BIOGAS : A LOCAL SOLUTION An innovative solution for home cooking! 08/03/2018 HEC PARIS SLIDE 11
  • 12. 100 households paid for bringing their waste 312 tons of waste that will not end up in Nature A Marketplace decontaminated 328 tons of CO2 reduction 164’000 kilos of wood saved 60 families with access to ecological cooking fuel Water collected enriched by fish farming activities 20 jobs created 416 tons of organic fertilizer instead of chemical OUR TARGETS : IMPACT FIRST 08/03/2018 HEC PARIS SLIDE 12
  • 13. We run operations on the ground as a for-profit social enterprise and intend to break-even locally after 12-18 months Why that matters to us: Ø Our project does not rely on donations to survive Ø Potential profits can be reinvested locally to amplify our impact Ø Our sustainable model can be replicated elsewhere A SELF-SUSTAINABLE PROJECT 08/03/2018 HEC PARIS SLIDE 13
  • 14. • We sell products that address local problems after extensive testing with population • We sell these products at a fair price • We are relying on local entrepreneurs/solutions (maximum impact, cost optimization) • We only recruit local workers (no expat) who we pay fair wages • We maximize the use of our site (fish farming, sustainable agriculture) P&L Toffo 2017 2018 2019 2020 2021 Biogaz 0 4122 7211 7211 7211 Fertilizers 0 7483 16015 16566 18308 Others 0 0 0 0 0 Revenues 0 11605 23226 23776 25518 Cost of goods sold 0 (696) (2090) (2853) (3062) Labour costs 0 (7601) (10393) (10582) (10771) Training and missions 0 (967) (1055) (1055) (1055) Other costs (130) (4725) (5788) (5788) (5788) Profit/(loss) (130) (2384) 3900 3498 4843 THE FINANCIAL MODEL IN A NUTSHELL 08/03/2018 HEC PARIS SLIDE 14
  • 15. • Total cost of the project: • CHF 220’000 (USD 250’000) • Funding covers: • Building of site and equipment • Operational costs on the ground in the first year • Costs of the foundation until the end of 2018 Foundation CH Operating costs Missions 2017- 18 Solar Water Biogas/fertilizers Site BUDGET 2017-18 THE COST OF THE PROJECT 08/03/2018 HEC PARIS SLIDE 15
  • 16. Project financed by donations: • Family and friends first • Fellow foundations next • Public subventions finally SOURCE OF FUNDING 08/03/2018 HEC PARIS SLIDE 16
  • 17. • Financial partners bring their reputation and credibility • Technical partners (6) bring us expertise on the ground • We share information on a regular basis with NGOs, universities, foreign services (12 partners so far) 08/03/2018 HEC PARIS SLIDE 17 PARTNERSHIP : BEYOND FINANCIAL
  • 18. 1. High impact / low return projects difficult without philanthropy/aid 2. Better work from the base than top-down 3. Local populations are keen to cooperate if they are empowered 4. Be flexible and innovative 5. Rely on local entrepreneurs 6. Remain directly involved 7. Provide solutions suited to local needs 8. Cooperate with many organizations already on the ground 08/03/2018 HEC PARIS SLIDE 18 LESSONS LEARNED SO FAR
  • 19. Shortterm Donations to kick-start the project but the project is run as a small-scale for profit social enterprise Longerterm Large-scale expansion requires involvement of for-profit sector but the Foundation remains involved to make sure future ventures do not deviate from its mission 08/03/2018 HEC PARIS SLIDE 19 CONCLUSION FROM DONATIONS TO INVESTMENT