2. Situation Summary:
• Machine tool industry remains steady. Some potential for down turn.
• Partnership with Methods has cause small leap backwards in sales, but has strong
potential to leap forward with good communication and support.
• Hwacheon’s viability in industry remains tenuous.
• Perceived as low cost supplier, but need value image.
• Most Korean builders are perceived as low cost supplier and thus Hwacheon
is perceived this way.
• Some dealers are only selling on price
• We have perception we cannot support machine well.
• Dealers/distributors only like to sell lathes. M/C sales is almost 0.
• Many dealers require better pricing list and detail information on quotations.
• Hwacheon machine quality is high and provides good perception to allow value
image to prevail. We must sell company philosophy of building control and quality of
machine. This is best selling point.
Opportunities:
1. The Hwacheon name remains widely known and recognized world wide.
2. Core dealer network provides good coverage of essential markets.
3. Hwacheon builds good quality lathe and M/C
4. Internal staff perceived as helpful and knowledgeable.
5. With good advertising, and marketing preparation we can gain market share
Problems:
1. Price list is long and contains many errors.
2. M/C dealers perceive our VMC to be high price (perception)
3. Parts support is low and can hurt perception of quality.
4. Dealers require more in person visits of National Sales Manager.
5. More dealers need training on Hwacheon line.
6. Inventory is high and needs to be reduced for cash flow.
7. Advertising is having low or now impact.
8. No consistent tracking of leads, advertising, or forecast.
Competitive factors:
1. Competition is widespread
2. Competition is aggressive
3. Competition is spending significant dollars on pure advertising.
Objectives:
1. Reinforce Hwacheons dedication to making a high quality machine tool at a fair price.
2. Aggressively position Hwacheon as industry leader in advanced M/C technology
3. Revitalize dialog with distributors and end user and prospects. (Responsiveness and
productive partnership.)
4. Support and enhance sales and marketing efforts.
3. I. Industry environment/Machine Tool Situation
From my research from AMT, Gardner research and the US department of
commerce, I believe machine tool consumption will remain at the same level
as 2007. Many companies have been profitable in 2007 and this will be a
major source of purchase fuel for 2008. Much of the spending will relay on
existing cash and less borrowing/credit.
According to a machine tool purchase cycle, we may be heading for a
downturn in machine tool consumption at the beginning of the year.
Purchases will increase during the middle of the second quarter. The third
quarter will be good, following with an equally good forth quarter. Some
industries will help soften this downturn at the beginning of the year.
Industries that will continue to grow:
Energy- Turbines
Off Road/Mining
Oil
Medical
Aerospace
Job Shops
Agriculture
(Automotive not included)
Top SIC’s for 2008
4. Below are estimated metal cutting spending for 2008:
Machining centers, horizontal—400 mm pallet or below $309,500,000
Machining centers, horizontal—greater than 400 mm pallet $882,500,000
Machining centers, vertical—20 inch Y and below $257,500,000
Machining centers, vertical—greater than 20 inch Y $379,500,000
Turning, lathes manual $91,000,000
Turning, lathes horizontal—CNC, 10 inch chuck or below $353,000,000
Turning, lathes horizontal—CNC, greater than 10 inch chuck $306,500,000
Turning, CNC (with milling capability), horizontal, 10” chuck or below $263,500,000
Turning, CNC with milling capability), horizontal, above 10” inch chuck $284,000,000
• A trend exists using horizontal centers w/pallets greater that 400mm
• Large VMC are a second largest purchase segment industry.
• Multi-purpose lathes continue to grow in popularity.
• Oil field work may be the leading industry for machine purchasing. There
is a large increase in gas prices as well as increase in bio fuels will
continue to drive up prices for corn and soybean.
• Over seas work, including die/mold is returning to USA.
• Job Contracts shops will accept new work as OEM’s look for continued
ways to reduce production costs.
• Automation on machinery will continue to be an increased value added
reason as labor reduction becomes more important to be competitive on a
global market.
II. Hwacheon Position- Industry
Below is a chart which shows a comparison of industry spending verses market
share using UCC data.
Year 2005* 2006* 2007*
Metal Cutting spending 4.094 billion 5.089 billion 5.1 billion
Hwacheon Sales 123 132 60
Total Units for Market 10213 11811 8561
% of Total Units 1.20% 1.12% 0.70%
This chart shows that spending in 2007 on target to be similar to 2006.
The number of UCC data reported shows a possible decrease trend in
Hwacheon market share
7. V. Dealer Open Houses
I will be contacting all dealers and scheduling all special events to
support. A master calendar will be issued with these dates. This
master will be completed by January 5, 2008
VI. Dealer Action plan:
I am worried about taking too much dealer change or termination.
Currently, we will have replaced or changed 80% or our dealers over
a 1.5 year period. This is not a good way to establish a long term
presence in the USA. End users will not want to buy from a builder
that cannot dedicate good market support to any company. If a
dealer is not working out we must find a way to motivate them.
Below are some changes. I am worried that too many changes will
not increase sales. Sales will stay the same or go backwards when
we change a particular state.
1. The following territories need immediate attention to sign new
dealer contracts.
MN, NY, EPA, WA, OR
2. Current dealers that will either be changed or replaced:
a. CA: We are considering changing territory and adding eagle.
Change Wesco and All American and add eagle.
b. WI: Consider termination of Integra and replacing with Jeff Lath
c. WV: consider replace of Mabscott
d. Southeast: consider replace of Cardinal
e. L&M wants MO to be put in his contract.
f. IA & NE consider additional dealer in NE
g. MO- Interview Burst and consider alternatives
h. S. IL- keep Coretec but consider options
i. N. IL discuss how to increase sales
j. S. IL Knox needs to consider how to increase and how lines
interfere with Hwacheon.
k. KS need to find dealer
l. Clancy- needs to discuss future sales how to increase.
8. m. Methods- has committed to Hwacheon. We must commit to
them. New training and support of consistent visitors will be put
into calendar.
n. Mexico- currently we will be adding a new company and
informing Commai of termination.
VII. Advertising/Marketing
Brand Name: Establishing a new brand name will help increase the positive
sale message of Hwacheon's quality construction and support. This means
a common message must be displayed across all media, tradeshows open
house, brochures and website.
New Logo: If a new company logo will be issued, many new advertisements
and marketing needs to be done to establish a new name.
Budget: A larger budget will be needed almost $110,000 to accomplish a
new image.
Aggressive: Develop aggressive advertising campaign up to IMTS.
1. New marketing companies will be interviewed.
a. Hamilton and Bond will contribute much to a new marketing
image.
b. We will explore advertising with design and MMS
c. Shafer and associates will also be considered.
2. Gross: Will keep advertising with Gross. But we need to understand
impact of advertising. We do not know how the advertising works and if it
is effective. – Budget $20,000
A. Need to develop new ads for New Year.
B. must consider new Hwacheon logo before design.
3. Modern Machine Shop: We will put (4) new advertisements into Modern
Machine Shop. $35,000. Advertisements should be back page.
4. Die Mold magazine: need to add (2) advertisements to increase
awareness of Hwacheon M/C line. $10,000. Advertisements should
be back page.
5. Signs will be added to machines during trade shows to increase visual
awareness. $3,000
6. Covers and lights will be added to trade show machines to increase visual
impact of machine. $2,000
9. 7. A monthly news letter/E-Zine: will be sent to all dealers making them
aware:
A. new ideas from Hwacheon
B. stock updates and changes to quotations
c. Success stories of existing dealers and customers.
d. Trade shows that we will be attending.
E. Other educational and special activities that increase
awareness.
8. Website: as more people become web savvy, the Hwacheon website will
become the front line to our image and reputation. These ideas will help us
on a new design that will help introduce new customers, keep existing
customers and education dealer sales. Dollar amount not determined.
a. New home page with new company logo.
b. Search engine priority
c. Dealer log in page for support and shared knowledge.
d. Customer site to order parts and catalogs.
E. new product brochures and videos
F. other ideas are being currently discussed.
g. When website gets customer information, a brochure will be
automatically sent.
h. New product videos sent.
9. Need new videos of machinery and use for mailers for interested
customers. $10,000
10. Brochures; A complete stock of single page brochures are needed to
help grab a customer’s attention. Full product catalog are needed also.
$10,000. Brochures will be sent from the Hamilton bond at IMTS. And
from website leads.
11. DATABASE:
Hwacheon must take control of lead generation and tracking of
advertisements.
A database must be established that allows us to track show leads,
ad leads, web leads
A database can also be used to track service calls and establish good
records of customer conversations. EVERYTHING MUST GO INTO
DATA BASE: LEADS, CONVERSATIONS, QUOTATIONS,
MANUALS, CONTACTS,
10. VIII. Exhibitions Shows
1. Eastec- May 20-22. Methods will be having an open house during
this time. We must attend and support.
2. Westec-March 31-April3. We are in current plan process.
i. Booth layout needs to be completed
ii. Do we send 10,000 rpm machine
iii. What dealers will pay for show
iv. Promotions before the show need to be completed.
v. A live display on M2 machine will need to be considered.
vi. Lead collection should be essential
vii. Mailing and advertising will be in Modern Machine Shop and
Manufacturing news.
3. IMTS- Current a project management plan will be put into place in
December to organize the booth. Booth size remains the same. A
budget needs to be set. I estimate $200,000 to included new
display, pre show advertising, pre show promotion, set up, rigging
tear down.
a. We should consider live interactive shows that attract
customers. Cutting parts. Samples helps customer remember
the machine.
b. Involve accessory demonstrations at show: i.e. Pallet change,
indexer, bar feeder etc to show how a complete machine can
be used.
c. Need to track and consider leads retention for database
4. Southtec- in September.
5. Las Vegas Show-Machine tool Experience- September 21-24
6. Houstex- in March. I need to check if Paul Cody/ is attending
7. Tampa Show- April of 08. I need to ask if Methods NC
8. Minnesota Machine tool show- May. Need to attend with new
dealer or attend to put booth at show.
11. 6. Promotion Ideas
Two promotional trips will be issued this year.
1. Top sales people will go to World Series first 6 months.
2. Machine discount program for goal setting by top dealer
3. Trip to Antigua on sail boat for one week.
12. Paul Cody Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 17 13 12 0 0 0 0 0 0 0
Total Units for Market 17 15 12 0 0 0 0 0 0 0
% of Total Units 100.00% 86.67% 100.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State TX
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
HWACHEON 17 13 6 36
YCM 2 2
Grand Total 17 15 6 38
Equipment Data Associates
800.495.5750 11/16/2007
13. Paul Cody Market Share vs, Top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg #N/A #N/A 12 0 0 0 0 0 0 0
Total Units for Market 628 1035 655 0 0 0 0 0 0 0
% of Total Units #N/A #N/A 1.83% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State TX
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
DAEWOO 104 154 13 271
DOOSAN 1 5 86 92
FADAL 26 25 16 67
HAAS 186 331 193 710
HURCO 20 38 37 95
JOHNFORD 17 29 21 67
KIA 19 57 4 80
LEADWELL 29 41 24 94
MAZAK 145 174 139 458
MORI-SEIKI 27 124 93 244
OKUMA 54 57 29 140
Grand Total 628 1035 655 2318
Equipment Data Associates
800.495.5750 11/16/2007
14. Methods Market Share- NC
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 11 5 1 0 0 0 0 0 0 0
Total Units for Market 32 42 45 0 0 0 0 0 0 0
% of Total Units 34.38% 11.90% 2.22% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (Multiple Items)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
AWEA 2 2
FANUC 16 29 35 80
HWACHEON 11 5 1 17
MATSUURA 3 3 2 8
NAKAMURA 2 5 4 11
TOYODA 1 1
Grand Total 32 42 45 119
Equipment Data Associates
800.495.5750 11/14/2007
15. Methods Market Share- NC vs. Top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg #N/A #N/A #N/A 0 0 0 0 0 0 0
Total Units for Market 680 699 603 0 0 0 0 0 0 0
% of Total Units #N/A #N/A #N/A #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (Multiple Items)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
DAEWOO 79 74 7 160
DOOSAN 10 3 63 76
FADAL 25 25 15 65
FANUC 16 29 35 80
HAAS 227 216 160 603
HURCO 19 21 35 75
MAZAK 142 170 129 441
MILLTRONICS 23 22 28 73
MORI-SEIKI 93 94 68 255
OKUMA 46 45 63 154
Grand Total 680 699 603 1982
Equipment Data Associates
800.495.5750 11/14/2007
16. Methods Market Share- MI
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 14 24 6 0 0 0 0 0 0 0
Total Units for Market 44 44 29 0 0 0 0 0 0 0
% of Total Units 31.82% 54.55% 20.69% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State MI
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
AWEA 7 1 4 12
FANUC 21 11 16 48
HWACHEON 14 24 6 44
NAKAMURA 1 8 9
TOYODA 1 3 4
Grand Total 44 44 29 117
Equipment Data Associates
800.495.5750 11/13/2007
17. Methods Market Share- MI vs, top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 14 24 6 0 0 0 0 0 0 0
Total Units for Market 511 429 282 0 0 0 0 0 0 0
% of Total Units 2.74% 5.59% 2.13% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State MI
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
FADAL 38 34 11 83
FANUC 21 11 16 48
HAAS 116 102 58 276
HURCO 64 63 35 162
KIA 39 22 4 65
MAKINO 41 15 7 63
MAZAK 83 83 82 248
MORI-SEIKI 48 26 18 92
OKK 31 11 4 46
OKUMA 30 62 47 139
Grand Total 511 429 282 1222
Equipment Data Associates
800.495.5750 11/13/2007
18. Methods Market Share- MA
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 1 8 1 0 0 0 0 0 0 0
Total Units for Market 48 139 109 0 0 0 0 0 0 0
% of Total Units 2.08% 5.76% 0.92% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Units for Selected Mfg (lookup) 1 8 1 10 - - - - - -
Total Units (lookup) 48 139 109 296 - - - - - -
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (Multiple Items)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
AWEA 1 1
FANUC 27 83 58 168
HWACHEON 1 8 1 10
MATSUURA 14 35 21 70
NAKAMURA 6 12 25 43
TOYODA 1 3 4
Grand Total 48 139 109 296
Equipment Data Associates
800.495.5750 11/13/2007
19. Methods Market Share- MA vs top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 1 8 1 0 0 0 0 0 0 0
Total Units for Market 377 469 296 0 0 0 0 0 0 0
% of Total Units 0.27% 1.71% 0.34% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A
Total Units (lookup) 377 469 296 1,142 - - - - - -
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (Multiple Items)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
FANUC 27 83 58 168
HAAS 102 115 63 280
HURCO 42 35 31 108
JOHNFORD 25 19 26 70
KIA 42 28 4 74
MATSUURA 14 35 21 70
MAZAK 75 64 33 172
MORI-SEIKI 12 23 30 65
OKUMA 11 36 23 70
SUPERMAX 27 31 7 65
Grand Total 377 469 296 1142
Equipment Data Associates
800.495.5750 11/13/2007
20. Methods Market Share- CO
Manufacturer's Market Share Chart Selection
Year 2005 2006 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0
Total Units for Market 9 8 0 0 0 0 0 0 0 0
% of Total Units 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Units for Selected Mfg (lookup) 2 4 6 - - - - - - -
Total Units (lookup) 9 8 17 - - - - - - -
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State CO
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 Grand Total
FANUC 5 2 7
HWACHEON 2 4 6
MATSUURA 2 1 3
TOYODA 1 1
Grand Total 9 8 17
Equipment Data Associates
800.495.5750 11/13/2007
21. Methods Market Share- CO vs. Top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0
Total Units for Market 165 130 8 0 0 0 0 0 0 0
% of Total Units 0.00% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A
Total Units (lookup) 165 130 8 303 - - - - - -
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State CO
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
BROTHER 8 10 18
DAEWOO 7 6 13
FADAL 23 13 36
FANUC 5 2 7
HAAS 48 34 3 85
HURCO 4 3 7
KIA 1 7 8
MAZAK 3 8 2 13
MORI-SEIKI 61 42 3 106
OKUMA 5 5 10
Grand Total 165 130 8 303
Equipment Data Associates
800.495.5750 11/13/2007
22. Methods Market Share- AZ
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0
Total Units for Market 18 19 35 0 0 0 0 0 0 0
% of Total Units 0.00% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A
Total Units (lookup) 18 19 35 72 - - - - - -
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State AZ
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
FANUC 6 13 24 43
MATSUURA 6 3 7 16
NAKAMURA 6 2 2 10
TOYODA 1 2 3
Grand Total 18 19 35 72
Equipment Data Associates
800.495.5750 11/13/2007
23. Methods Market Share AZ vs top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0
Total Units for Market 137 177 126 0 0 0 0 0 0 0
% of Total Units 0.00% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A
Total Units (lookup) 137 177 126 440 - - - - - -
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State AZ
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
DAEWOO 10 18 2 30
DOOSAN 11 1 20 32
FADAL 15 15 5 35
FANUC 6 13 24 43
HAAS 57 81 50 188
HARDINGE 3 5 3 11
HURCO 8 12 3 23
MAKINO 3 7 1 11
MATSUURA 6 3 7 16
MAZAK 12 15 6 33
OKUMA 6 7 5 18
Grand Total 137 177 126 440
Equipment Data Associates
800.495.5750 11/13/2007
24. Methods Market Share- IL
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 3 7 0 0 0 0 0 0 0 0
Total Units for Market 13 32 10 0 0 0 0 0 0 0
% of Total Units 23.08% 21.88% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State IL
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
FANUC 6 20 12 38
HWACHEON 3 7 4 14
MATSUURA 1 1 2
NAKAMURA 2 4 6
TOSHIBA 1 1
Grand Total 13 32 16 61
This machine sales is from Rick
Nemeth
Equipment Data Associates
800.495.5750 11/16/2007
25. IL Market Share vs Top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 3 7 4 0 0 0 0 0 0 0
Total Units for Market 576 714 526 0 0 0 0 0 0 0
% of Total Units 0.52% 0.98% 0.76% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State IL
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
DAEWOO 52 71 13 136
DOOSAN 3 1 83 87
FADAL 17 11 3 31
FANUC 6 20 12 38
HAAS 336 397 242 975
HURCO 14 9 7 30
MAZAK 91 125 91 307
MILLTRONICS 6 18 4 28
MORI-SEIKI 39 42 47 128
OKUMA 12 20 24 56
Grand Total 576 714 526 1816
Equipment Data Associates
800.495.5750 11/16/2007
26. Meredith Market Share- Ky
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 4 4 1 0 0 0 0 0 0 0
Total Units for Market 17 35 9 0 0 0 0 0 0 0
% of Total Units 23.53% 11.43% 11.11% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State KY
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
CHEVALIER 2 4 1 7
COLCHESTER 1 1
HWACHEON 4 4 1 9
LEADWELL 11 23 6 40
WASINO 4 4
Grand Total 17 35 9 61
Equipment Data Associates
800.495.5750 11/14/2007
27. Meredith Market Share- Ky vs Top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 4 4 1 0 0 0 0 0 0 0
Total Units for Market 65 118 35 0 0 0 0 0 0 0
% of Total Units 6.15% 3.39% 2.86% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State KY
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
CHEVALIER 2 4 1 7
DAEWOO 2 5 7
HAAS 10 14 2 26
HURCO 4 3 8 15
HWACHEON 4 4 1 9
LEADWELL 11 23 6 40
MAZAK 10 16 4 30
MONARCH 16 16
MORI-SEIKI 4 4 3 11
OKK 5 9 3 17
OKUMA 13 20 7 40
Grand Total 65 118 35 218
Equipment Data Associates
800.495.5750 11/14/2007
28. Meredith Market Share IN
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 9 6 4 0 0 0 0 0 0 0
Total Units for Market 16 32 25 0 0 0 0 0 0 0
% of Total Units 56.25% 18.75% 16.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State IN
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
CHEVALIER 2 2 4
COLCHESTER 1 1
DAINICHI 1 1
HWACHEON 9 6 4 19
LEADWELL 2 3 2 7
NAKAMURA 3 3
WASINO 5 20 13 38
Grand Total 16 32 25 73
Equipment Data Associates
800.495.5750 11/14/2007
29. Meredith Market Share IN vs. Top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 9 6 4 0 0 0 0 0 0 0
Total Units for Market 427 336 224 0 0 0 0 0 0 0
% of Total Units 2.11% 1.79% 1.79% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State IN
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
BROTHER 14 11 11 36
DAEWOO 24 20 44
FANUC 7 18 6 31
HAAS 113 75 80 268
HURCO 35 30 18 83
JOHNFORD 9 11 3 23
MAZAK 99 76 33 208
MORI-SEIKI 58 31 16 105
OKUMA 63 44 44 151
WASINO 5 20 13 38
Grand Total 427 336 224 987
Equipment Data Associates
800.495.5750 11/14/2007
30. Mabscott Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 1 0 0 0 0 0 0 0 0 0
Total Units for Market 2 2 0 0 0 0 0 0 0 0
% of Total Units 50.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State WV
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 Grand Total
HWACHEON 1 1
MILLTRONICS 1 2 3
Grand Total 2 2 4
Equipment Data Associates
800.495.5750 11/13/2007
31. Mabscott Market Share vs. top10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 1 0 0 0 0 0 0 0 0 0
Total Units for Market 22 20 4 0 0 0 0 0 0 0
% of Total Units 4.55% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State WV
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
AMERA-SEIKI 1 1
DAEWOO 1 2 3
DAH-LIH 1 1
EXPERTMILL 1 1
FANUC 1 1
GIDDINGS&LEW 1 1
HAAS 6 5 2 13
HITACHISEIKI 1 1
HURCO 1 1
HWACHEON 1 1
MAZAK 3 5 8
MILLTRONICS 1 2 3
MORI-SEIKI 1 2 3
OKUMA 2 2
POREBA 3 1 4
SNK 1 1
TITAN 1 1
Grand Total 22 20 4 46
Equipment Data Associates
800.495.5750 11/13/2007
32. Integra Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007
Units for Selected Mfg 3 10 5
Total Units for Market 16 16 11
% of Total Units 18.75% 62.50% 45.45%
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (Multiple Items)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State WI
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
FADAL 10 4 4 18
GIDDINGS&LEW 2 2
HWACHEON 3 10 5 18
KITAMURA 2 2
SHARP 3 3
Grand Total 16 16 11 43
Equipment Data Associates
800.495.5750 11/12/2007
33. Integra Market Share vs. top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007
Units for Selected Mfg 3 10 5
Total Units for Market 510 484 337
% of Total Units 0.59% 2.07% 1.48%
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (Multiple Items)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State WI
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
DAEWOO 34 40 2 76
FANUC 24 15 8 47
HAAS 209 188 161 558
HURCO 19 38 32 89
KIA 29 32 61
MAZAK 89 81 63 233
MILLTRONICS 13 10 5 28
MORI-SEIKI 57 48 49 154
OKK 15 15 9 39
OKUMA 21 17 8 46
Grand Total 510 484 337 1331
Equipment Data Associates
800.495.5750 11/12/2007
34. Welsh Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 5 2 2 0 0 0 0 0 0 0
Total Units for Market 12 6 2 0 0 0 0 0 0 0
% of Total Units 41.67% 33.33% 100.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State OH
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
CHEVALIER 5 4 9
CHIRON 2 2
HWACHEON 5 2 2 9
Grand Total 12 6 2 20
Equipment Data Associates
800.495.5750 11/16/2007
35. Knox Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 5 2 3 0 0 0 0 0 0 0
Total Units for Market 12 6 3 0 0 0 0 0 0 0
% of Total Units 41.67% 33.33% 100.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (All)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
CHEVALIER 5 4 9
CHIRON 2 2
HWACHEON 5 2 2 9
Grand Total 12 6 2 20
Equipment Data Associates
800.495.5750 11/16/2007
36. Erickson Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007
Units for Selected Mfg 0 5 5
Total Units for Market 3 10 5
% of Total Units 0.00% 50.00% 100.00%
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (Multiple Items)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (Multiple Items)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
HWACHEON 5 5 10
INDEX 1 1
MILLTRONICS 2 5 7
Grand Total 3 10 5 18
Equipment Data Associates
800.495.5750 11/12/2007
37. Erickson Market Share Vs top 10
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007
Units for Selected Mfg 0 5 5
Total Units for Market 103 106 112
% of Total Units 0.00% 4.72% 4.46%
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (Multiple Items)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (Multiple Items)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
AMERA-SEIKI 3 4 6 13
DAEWOO 16 10 26
DOOSAN 4 10 14
HAAS 53 36 63 152
HURCO 4 5 2 11
HWACHEON 5 5 10
JOHNFORD 5 5 2 12
MAZAK 9 16 12 37
MORI-SEIKI 9 14 9 32
OKUMA 4 7 3 14
Grand Total 103 106 112 321
Equipment Data Associates
800.495.5750 11/12/2007
38. Clancy Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 7 4 7 0 0 0 0 0 0 0
Total Units for Market 45 87 12 0 0 0 0 0 0 0
% of Total Units 15.56% 4.60% 58.33% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (All)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
HWACHEON 7 4 4 15
MIYANO 5 2 3 10
OKK 1 1 2
SHARP 1 3 2 6
SUPERMAX 32 76 2 110
TAKISAWA 1 1
Grand Total 45 87 12 144
Equipment Data Associates
800.495.5750 11/16/2007
39. All American Machinery
Market ShareShare Chart Selection
Manufacturer's Market
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 14 12 10 0 0 0 0 0 0 0
Total Units for Market 55 47 35 0 0 0 0 0 0 0
% of Total Units 25.45% 25.53% 28.57% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (All)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
CLAUSING 1 2 3
FADAL 41 34 27 102
HWACHEON 14 12 6 32
Grand Total 55 47 35 137
Other lines with no sales:
Kiwa
Equipment Data Associates
800.495.5750 11/16/2007
40. Wesco Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 1 0 7 0 0 0 0 0 0 0
Total Units for Market 17 18 8 0 0 0 0 0 0 0
% of Total Units 5.88% 0.00% 87.50% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (All)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
FADAL 16 18 7 41
HWACHEON 1 1 2
Grand Total 17 18 8 43
Equipment Data Associates
800.495.5750 11/16/2007
41. Action Machinery Market Share
Manufacturer's Market Share Chart Selection
Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected
Units for Selected Mfg 1 2 2 0 0 0 0 0 0 0
Total Units for Market 2 6 3 0 0 0 0 0 0 0
% of Total Units 50.00% 33.33% 66.67% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1… Select the Manufacturer to be Analyzed
HWACHEON
2… Select the Parameters to be Analyzed
Equipment Family (All)
Equipment Description (All)
Finance Co (All)
New/Used (All)
UCC Status (All)
Buyer State (All)
UDF County 1 (All)
UDF Zip 1 (All)
3… Click on the "Mfg's Mkt Share Chart" Tab to view char
Units Year
Manufacturer 2005 2006 2007 Grand Total
HWACHEON 1 2 1 4
SHARP 1 3 1 5
WILLIS 1 1
Grand Total 2 6 2 10
Equipment Data Associates
800.495.5750 11/16/2007
