Social Media and Digital Presence: SEA 2019 McLeskey Lecture
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High level rationale for physicians, educators, and institutions to take an active role in establishing their digital presence for the benefit of professional goals, including better care for patients, healthcare advocacy, career advancement, and networking.
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Social Media and Digital Presence: SEA 2019 McLeskey Lecture
- 1. Social Media and Digital Presence Marjorie Podraza Stiegler, M.D. Adj. Assoc. Professor of Anesthesiology, University of North Carolina at Chapel Hill Director of Social Media and Digital Strategy, Anesthesia Patient Safety Foundation @DrMStiegler
- 2. @DrMStiegler
- 3. @DrMStiegler
- 4. @DrMStiegler
- 5. @DrMStiegler
- 6. @DrMStiegler
- 7. @DrMStiegler
- 8. @DrMStiegler
- 10. @DrMStiegler
- 11. @DrMStiegler “predictive text” Patients search online. Who is answering?
- 12. @DrMStiegler
- 13. @DrMStiegler #ALSIceBucketChallenge $1.9 million (2013) $220 million! (2014)
- 15. @DrMStiegler
- 16. @DrMStiegler
- 17. @DrMStiegler 145 countries 47,341 unique visitors 172 countries Google Analytics March 24, 2019 www.marjoriestieglermd.com
- 18. @DrMStiegler
- 19. @DrMStiegler >12 million articles tracked, 99th percentile!
- 20. @DrMStiegler
- 21. @DrMStiegler Which would you rather have? Digital CVDigital noise YOU
- 22. @DrMStiegler
- 24. @DrMStiegler
- 25. @DrMStiegler
- 26. @DrMStiegler
- 27. @DrMStiegler
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- 30. @DrMStiegler
- 31. @DrMStiegler
- 33. @DrMStiegler
- 34. @DrMStiegler
- 35. @DrMStiegler
- 37. @DrMStiegler
- 38. @DrMStiegler
Hinweis der Redaktion
- And so we’ll talk about risk mitigation strategies for those who are worried about that
- Hit the high points that this audience cares about, and preview for you how Ed and Ankeet will say more later. Benefits to patients
- Professional advancement depends upon reach and reputation International Reputation Community Influence Departmental Contribution
- Impact factor and 1st authorship or last authorship and
- Last I checked, over 12 million research outputs tracked by Altmetric, thisis in the 99th percentile. More important was that I wrote about it on my website, and got literally hundreds of emails, and that’s how I knew this was important work that would make a difference.
- Last I checked, over 12 million research outputs tracked by Altmetric, thisis in the 99th percentile. More important was that I wrote about it on my website, and got literally hundreds of emails, and that’s how I knew this was important work that would make a difference.
- While they could contain a negative review, most often these sites are nothing more than a sparse profile of publically available information. However, this kind of digital clutter obscures content you might prefer to showcase, such as your departmental profile page, presentations, manuscripts, and press releases.
- Professional advancement depends upon reach and reputation International Reputation Community Influence Departmental Contribution
- Professional advancement depends upon reach and reputation
- Why social media is important in healthcare How to use social media strategically How to stay out of trouble Doctors are born with a drive to make a difference. Now you have the tools to share your knowledge, your expertise, and your passion with the entire world, with a few clicks. Now you can make an even bigger difference.
- Why social media is important in healthcare How to use social media strategically How to stay out of trouble Doctors are born with a drive to make a difference. Now you have the tools to share your knowledge, your expertise, and your passion with the entire world, with a few clicks. Now you can make an even bigger difference.