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The
 Viking‐Age
 custom
 of
 carving

runestones
fits
in
the
tradi;on
of
crea;ng

large,
 costly
 monuments
 for
 someone’s

death
 that
 featured
 prominently
 in
 the

landscape
 as
 mounds
 and
 stone
 se@ngs

and
in
cultural
memory
as
furnished
graves.


Images
on
runestones
include
objects
(e.g.

ships,
 wagons),
 aHributes
 (e.g.
 weapons)

and
animals
(e.g.
horses,
dogs,
birds)
that

were
 used
 as
 grave
 goods.
 This
 suggests

that
 certain
 images
 func;oned
 in
 the

same
 context
 of
 commemora;on
 and

status‐display
as
the
objects
in
graves.

Cogni;ve
context

When
 inscrip;ons
 and
 images
 are

combined,
 pictures
 make
 an
 earlier
 and

stronger
impression
on
viewers
than
text.1


Five
 inscrip;ons
 that
 use
 ráða
 in
 the

meaning
 ‘interpret’
 explicitly
 refer
 to
 the

runes
as
needing
interpreta;on,2
but
in
six

others
 this
 possibly
 also
 concerns
 other

aspects
of
design
or
the
whole

runestone.3
 CONTEMPORARY
ACCOUNTS
OF
VIEWING
IMAGES

The
 seeing‐in
 model
 on
 representa;on

theory
 explains
 that
 viewers
 will
 think

about
a
scene
when
perceiving
a
picture,

and
experience
this
as
a
single
process.4


The
vocabulary
in
four
skaldic
poems
which

refer
 to
 images
 also
 gives
 the
 impression

that
 these
 prompted
 the
 viewer
 to
 recall

and
recount
the
related
narra;ves.5

Such
images
possibly
resembled
those
on

the
remains
of
Viking‐Age
hangings
from

Överhogdal
 and
 Oseberg,
 which

represent
 mul;ple
 stories.
 The
 similar

images
 on
 runestones
 could
 also
 have

evoked
stories
in
the
observer's
mind.


Other
 poems
 show
 that
 mul;ple
 stories

could
relate
to
the
praised
person,
rather

than
to
each
other.6

Introduc;on

Ca
10
%
of
the
roughly
3000
Viking‐Age

runestones
 found
 in
 Scandinavia
 are

decorated
with
figural
images
of
human

figures,
animals,
ships,
etc.

RESEARCH
QUESTION

Were
the
images
part
of
a
general
method

of
 visual
 communica;on
 employed
 on

runestones
and
how
did
they
func;on?

VISUAL
ANALYSIS:
IMPRESSIONS
&
QUESTIONS

•  Images
 are
 generally
 more

prominent
 in
 the
 design
 than
 the

text,
both
in
size
and
posi;on.


•  Because
 one‐to‐one
 rela;onships

between
 images
 and
 inscrip;on‐
elements
cannot
be
discerned
it
seems

images
 communicate
 not
 only
 in

another
way
than
the
inscrip;ons,
but

also
a
different
kind
of
informa;on.

•  Do
inscrip;ons
on
stones
with
certain

images
contain
more
ojen
informa;on

addi;onal
 to
 the
 memorial
 formula,

like
 a
 carver‐signature,
 a
 prayer
 or

invoca;on,
 or
 informa;on
 about
 the

commemorated
person’s
life
or
death?

Visual
Communication
on

Viking­Age
Runestones

Marjolein
Stern


aexms5@nottingham.ac.uk

REFERENCES

1
Ann
Marie
Barry,
“Percep;on
Theory”,
in
Handbook
of

Visual
Communica5on,
ed.
by
Ken
Smith
et
al.
(2005),

pp.
45‐62.

2
U
11
Hovgården,
U
729
Ågersta,
U
847
Västeråkers
k:a,

U
Fv1959;196
Hammarby
k:a,
Vg
119
Sparlösa.

3
Öl
58
Böda
k:a,
Sö
213
Nybble,
U
29
Hillersjö,
U
328

Lundby,
U
887
Skillsta,
U
1167
Ekeby.

4
Keith
Kenney,
“Representa;on
Theory”,
in
Handbook
of

Visual
Communica5on,
ed.
by
Ken
Smith
et
al.
(2005),

pp.
99‐115
(111).

5
Úlfr
Uggason’s
Húsdrápa,
Bragi
Boddasons’
Ragnarsdrápa

and
Þórr's
Fishing,
and
Þjóðólfr
ór
Hvíni’s
Haustlǫng.

6
Illugi
bryndœlaskáld’s
Digt
om
Haraldr
harðráði;
Kormákr

Ǫgmundarson’s

Sigurðardrápa;
Þorfinnr
munnr’s
Lausavísur.

Vs
17
Råby

The
ship
is
visible

long
before
the

inscrip5on
can

be
read.

What
did
this

ship
mean
for

Holmsteinn,
who
:

let
:
resa
:
mer[ki
:

e-ir
:
.frit
:

gonu
:
sina
:
ok
:

i-ir]
:
sik
:
selfan
:

(had
the

landmark
raised

in
memory
of

Tíðfríðr,
his
wife,

and
in
memory

of
himself)?

Supervised
by
Prof.
Judith
Jesch
and
Dr
Christina
Lee


Sö
213
Nybble.
Photo:
Christer
Hamp
2007
www.christerhamp.se/runor


Example
of
axe‐burial.

Ajer
G.
Trotzig,
“An
axe

as
sign
of
rank
in
a
Viking

community,”
Archaeolo‐
gy
and
Environment
4

(1985),
pp.
83‐87
(84).

DR
282
Hunnestad

Drawing:
Ole
Worm,

Monumenta
Danica

Överhogdalsbonaderna
fragment.
Photo:
www.jamtli.com

Raþi
:
saR
:
kuni
(Interpret
who
can!)
at
the
end
of
this

inscrip5on
 could
 refer
 back
 to
 the
 whole
 monument:

stain
 […]
 s.ntn
 :
 at
 :
 uitum
 :
 bat
 :
 miþ
 :
 runum
 (the

stone,
painted
as
a
marker,
bound
with
runes).

Par5cular
burial
types
with
riding
equipment
(and/or
horses)
and
weapons
such
as
swords
and
spears
on
the
one

hand
 and
 non‐equestrian
 graves
 with
 an
 axe
 as
 only
 weapon
 on
 the
 other
 can
 be
 dis5nghuished
 in
 various

Scandinavian
regions.
There
is
a
similar
divide
among
the
images
of
human
figures
with
weapons
on
runestones:

longsha[ed
 axes
 are
 the
 sole
 aribute
 of
 standing
 men
 on
 Sö
 190
 Yerenhörna
 and
 DR
 282
 Hunnestad,
 while

swords
and
spears
are
largely
held
by
figures
on
horseback
on
Vg
119
Sparlösa,
U
678
Skokloster,
U
691
Söderby,
U

855
Böksta,
and
U
1161
Altuna
and
occur
in
combina5on
with
each
other
on
Ög
181
Ledberg.

Vg
119


Sparlösa

U
1161
Altuna


Example
of
burial
with
horse,


dog
and
various
weapons,
incl.


sword.
Ajer
K.
Kjallmark,
“EH


graffält
från
den
yngre
järn‐

åldern
i
Ås
i
Jämtland,”
Ymer


(1905),
pp.
351‐372
(365).


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Poster: Visual communication on Viking-Age runestones

  • 1. Social
context
 The
 Viking‐Age
 custom
 of
 carving
 runestones
fits
in
the
tradi;on
of
crea;ng
 large,
 costly
 monuments
 for
 someone’s
 death
 that
 featured
 prominently
 in
 the
 landscape
 as
 mounds
 and
 stone
 se@ngs
 and
in
cultural
memory
as
furnished
graves.

 Images
on
runestones
include
objects
(e.g.
 ships,
 wagons),
 aHributes
 (e.g.
 weapons)
 and
animals
(e.g.
horses,
dogs,
birds)
that
 were
 used
 as
 grave
 goods.
 This
 suggests
 that
 certain
 images
 func;oned
 in
 the
 same
 context
 of
 commemora;on
 and
 status‐display
as
the
objects
in
graves.
 Cogni;ve
context
 When
 inscrip;ons
 and
 images
 are
 combined,
 pictures
 make
 an
 earlier
 and
 stronger
impression
on
viewers
than
text.1

 Five
 inscrip;ons
 that
 use
 ráða
 in
 the
 meaning
 ‘interpret’
 explicitly
 refer
 to
 the
 runes
as
needing
interpreta;on,2
but
in
six
 others
 this
 possibly
 also
 concerns
 other
 aspects
of
design
or
the
whole

runestone.3
 CONTEMPORARY
ACCOUNTS
OF
VIEWING
IMAGES
 The
 seeing‐in
 model
 on
 representa;on
 theory
 explains
 that
 viewers
 will
 think
 about
a
scene
when
perceiving
a
picture,
 and
experience
this
as
a
single
process.4

 The
vocabulary
in
four
skaldic
poems
which
 refer
 to
 images
 also
 gives
 the
 impression
 that
 these
 prompted
 the
 viewer
 to
 recall
 and
recount
the
related
narra;ves.5
 Such
images
possibly
resembled
those
on
 the
remains
of
Viking‐Age
hangings
from
 Överhogdal
 and
 Oseberg,
 which
 represent
 mul;ple
 stories.
 The
 similar
 images
 on
 runestones
 could
 also
 have
 evoked
stories
in
the
observer's
mind.

 Other
 poems
 show
 that
 mul;ple
 stories
 could
relate
to
the
praised
person,
rather
 than
to
each
other.6
 Introduc;on
 Ca
10
%
of
the
roughly
3000
Viking‐Age
 runestones
 found
 in
 Scandinavia
 are
 decorated
with
figural
images
of
human
 figures,
animals,
ships,
etc.
 RESEARCH
QUESTION
 Were
the
images
part
of
a
general
method
 of
 visual
 communica;on
 employed
 on
 runestones
and
how
did
they
func;on?
 VISUAL
ANALYSIS:
IMPRESSIONS
&
QUESTIONS
 •  Images
 are
 generally
 more
 prominent
 in
 the
 design
 than
 the
 text,
both
in
size
and
posi;on.

 •  Because
 one‐to‐one
 rela;onships
 between
 images
 and
 inscrip;on‐ elements
cannot
be
discerned
it
seems
 images
 communicate
 not
 only
 in
 another
way
than
the
inscrip;ons,
but
 also
a
different
kind
of
informa;on.
 •  Do
inscrip;ons
on
stones
with
certain
 images
contain
more
ojen
informa;on
 addi;onal
 to
 the
 memorial
 formula,
 like
 a
 carver‐signature,
 a
 prayer
 or
 invoca;on,
 or
 informa;on
 about
 the
 commemorated
person’s
life
or
death?
 Visual
Communication
on
 Viking­Age
Runestones
 Marjolein
Stern

 aexms5@nottingham.ac.uk
 REFERENCES
 1
Ann
Marie
Barry,
“Percep;on
Theory”,
in
Handbook
of
 Visual
Communica5on,
ed.
by
Ken
Smith
et
al.
(2005),
 pp.
45‐62.
 2
U
11
Hovgården,
U
729
Ågersta,
U
847
Västeråkers
k:a,
 U
Fv1959;196
Hammarby
k:a,
Vg
119
Sparlösa.
 3
Öl
58
Böda
k:a,
Sö
213
Nybble,
U
29
Hillersjö,
U
328
 Lundby,
U
887
Skillsta,
U
1167
Ekeby.
 4
Keith
Kenney,
“Representa;on
Theory”,
in
Handbook
of
 Visual
Communica5on,
ed.
by
Ken
Smith
et
al.
(2005),
 pp.
99‐115
(111).
 5
Úlfr
Uggason’s
Húsdrápa,
Bragi
Boddasons’
Ragnarsdrápa
 and
Þórr's
Fishing,
and
Þjóðólfr
ór
Hvíni’s
Haustlǫng.
 6
Illugi
bryndœlaskáld’s
Digt
om
Haraldr
harðráði;
Kormákr
 Ǫgmundarson’s

Sigurðardrápa;
Þorfinnr
munnr’s
Lausavísur.
 Vs
17
Råby
 The
ship
is
visible
 long
before
the
 inscrip5on
can
 be
read.
 What
did
this
 ship
mean
for
 Holmsteinn,
who
:
 let
:
resa
:
mer[ki
:
 e-ir
:
.frit
:
 gonu
:
sina
:
ok
:
 i-ir]
:
sik
:
selfan
:
 (had
the
 landmark
raised
 in
memory
of
 Tíðfríðr,
his
wife,
 and
in
memory
 of
himself)?
 Supervised
by
Prof.
Judith
Jesch
and
Dr
Christina
Lee

 Sö
213
Nybble.
Photo:
Christer
Hamp
2007
www.christerhamp.se/runor

 Example
of
axe‐burial.
 Ajer
G.
Trotzig,
“An
axe
 as
sign
of
rank
in
a
Viking
 community,”
Archaeolo‐ gy
and
Environment
4
 (1985),
pp.
83‐87
(84).
 DR
282
Hunnestad
 Drawing:
Ole
Worm,
 Monumenta
Danica
 Överhogdalsbonaderna
fragment.
Photo:
www.jamtli.com
 Raþi
:
saR
:
kuni
(Interpret
who
can!)
at
the
end
of
this
 inscrip5on
 could
 refer
 back
 to
 the
 whole
 monument:
 stain
 […]
 s.ntn
 :
 at
 :
 uitum
 :
 bat
 :
 miþ
 :
 runum
 (the
 stone,
painted
as
a
marker,
bound
with
runes).
 Par5cular
burial
types
with
riding
equipment
(and/or
horses)
and
weapons
such
as
swords
and
spears
on
the
one
 hand
 and
 non‐equestrian
 graves
 with
 an
 axe
 as
 only
 weapon
 on
 the
 other
 can
 be
 dis5nghuished
 in
 various
 Scandinavian
regions.
There
is
a
similar
divide
among
the
images
of
human
figures
with
weapons
on
runestones:
 longsha[ed
 axes
 are
 the
 sole
 aribute
 of
 standing
 men
 on
 Sö
 190
 Yerenhörna
 and
 DR
 282
 Hunnestad,
 while
 swords
and
spears
are
largely
held
by
figures
on
horseback
on
Vg
119
Sparlösa,
U
678
Skokloster,
U
691
Söderby,
U
 855
Böksta,
and
U
1161
Altuna
and
occur
in
combina5on
with
each
other
on
Ög
181
Ledberg.
 Vg
119

 Sparlösa
 U
1161
Altuna

 Example
of
burial
with
horse,

 dog
and
various
weapons,
incl.

 sword.
Ajer
K.
Kjallmark,
“EH

 graffält
från
den
yngre
järn‐
 åldern
i
Ås
i
Jämtland,”
Ymer

 (1905),
pp.
351‐372
(365).