The document outlines various brainstorming techniques that could be used to generate topics or ideas including: brainstorming, free writing, journalistic questions, cluster mapping, flow charting, and double/triple entry. It then provides examples applying each technique to sample topics such as organizing an expo, the life of a real estate broker, the new school calendar at FEU, the 2016 Philippine elections, how to move on in a relationship, and comparing ABS-CBN and GMA networks. The document demonstrates different pre-writing and idea generation methods that can be used to explore topics from different angles.
2. BRAINSTORMING
- To produce an idea or way of solving a problem by holding a
spontaneous group discussion.
3. BRAINSTORMING
GENERAL IDEA: Organizing an EXPO
-Venue
- Letter Invitations
- Guest Speakers
-Tenants
-Topics
-Theme
- Promotions
- Programs
- Certificates
- Media exposures and
promotions
- Program Director
- Management
- Support-Staff
-VPs
- Meetings
- Setting-up websites and
social media pages
-Technical
- Lights and sounds
- Marketing strategy
- Invited associations or
groups
- Sponsors
- Passports
- Database
- Flyers
- Ushers / Usherettes
- Food and drinks
- Registration area
- Give-aways forVIPs and
attendees
- Program Flow
- Ice breaker
- Identification card
- Escorts / Muses forVIPs
4. FREE WRITING
- is a prewriting technique in which a person writes
continuously for a set period of time without regard to
spelling, grammar, or topic.
5. FREE WRITING
GENERAL IDEA: Life of a Real Estate Broker
- Setting-up an office
- Creating a website
- Creating social media pages
- Do I need to hire a driver?
- Do I need to paid ads for SEO for website and social media pages?
- Hiring employees
- Attending meeting every Wednesday
- Creating daily and weekly schedule
- Collecting complete documents from the sellers
- Big profits because of weekly closing of transactions
-Weekly allowance for gas and expressway
- Monthly budget for office expenses
-Weekly budget for salaries
6. JOURNALISTIC QUESTIONS
- The Five Ws and one H, 5W1H, or the Six Ws are questions
whose answers are considered basic in information-
gathering or problem-solving.
7. JOURNALISTIC QUESTIONS
GENERAL IDEA: August is the new start of classes in FEU
-When is the start of the classes?
-Where will be the building of the students of Senior High School?
-When will be the semestral break?
-What we will be expecting if I enrolled in FEU Senior High School?
-Why FEU choseAugust of starting of classes rather than September?
-Where can I find the Calendar of Activities for this year?
-When will be the start of the summer classes this year?
- How will the implementation of the new school calendar affect us as a student?
8. CLUSTER MAPPING
- is a structured technique based on the same associative
principles as brainstorming and listing.
12. DOUBLE/TRIPLE ENTRY
- is a process which is best for comparison and contrast. It
involve organizing ideas in different columns so that
similarities and differences can be established.
13. DOUBLE/TRIPLE ENTRY
ABS-CBN (Differences)
- RomanCatholic Station
- Group of Companies
- AllTV shows are purely not
co-produced
- Has many cable channels
- Programs offered genres
- programming grid
- Filipino owners
- Subsidiaries
- Christian Station
- No other companies
- Co-producing with the
other production
companies
- Long-term partnership
with Bro. Eddie
Villanueva’s FreeTV
Channel 11
GMA-7 (Differences)Similarities
14. THANK YOU FOR LISTENING!
/marius.priolo
/ann.cruz.5011516
@MariusPriolo
