NBC Weekly News Style Guide.

1. Maritza Garcia | Dig- 180 Midterm | Spring 2020
NBC NOW: Weekly News App

2. The App
- App will host most popular news
story of the week.
- Updates every monday morning and
is constantly updating throughout the
work week.
- Week’s report will have various
medias (photos, videos, and gifs).

3. Colors, Icon, & Fonts
Icons FontsColors
NBC Brand Guideline
GuidelineBrand guideline based off of sub brand
guideline of one of NBC’s segments.
Icons are to be outlined if
not selected.
Example: If on Home
screen, house icon should
be filled in.
Icons are iOS.
Font Family Arial is to
be used for all the
media and typography
for the applicaiton.
Arial Bold
Arial Regular

4. Font FamilyPersona
Victoria is a reporter for TIME maga-
zine’s Science section and has been
with them since 2018. She believes in
keeping up with all of NBC Weekly
News’ updates and posts.
An application that highlights the
most highest searched or viral
search worldwide.
To find quick facts about topics in
the application to help
understand what is currently
happening.
BiographyVictoria Tanaka
AGE:
WORK:
FAMILY:
LOCATION:
ARCHETYPE:
25
Reporter
Single, not-married
Arcadia, CA
The Researcher
Wants
Personality
Intovert Extrovert
Sensing Intuition
Thinking Feeling
Judging Percieving

5. User Journey
User lands on home
screen. Shows most
recent story related
to the topic of the
week.
User selects ham-
burger menu to see a
menu where archives
are located.
User sees this weeks
archived posts as well
as previous week’s
topics.
User clicks on this
week’s topic and as
well as related posts.

6. Inspirational Apps
Layout of homepage with
multiple stories available
due to infinite scroll.
NPR
Highlight Stories and Menu
screen easily available
through swiping.
Twitter