1. FACEBOOK PAGES
By Allen Maddox, Bryce Lanckriet, Marissa Morrison

2. GENERAL STATS
• Created in 2007
• Facebook has 1.06 Billion users
• 680 Million mobile users
• Overall 41 Million total Facebook pages
• Facebook page ratings/ Top Liked Facebook Pages
• Info-graphic of Facebook stats

3. KEY TERMS/DEFINITIONS CONCERNING YOUR
PLATFORM
• Wall - is a space on each user's profile page that
allows friends to post messages for the user to see
while displaying the time and date the message was
write
• Places - a feature that lets users "check in" to
Facebook using a mobile device to let a user's friends
know where they are at the moment

4. KEY TERMS/DEFINITIONS CONCERNING YOUR
PLATFORM
• Insights: a free service that provides real-time metrics
and analysis of your Facebook Page. .
• Admin: The person in charge of a “Page,” who can
invite people to the Page, appoint other admins, and
edit Page information and content. Also can appoint
„permissions‟ to other admins.
• Like: Facebook‟s equivalent of a „follow‟ or +1.

5. KEY TERMS/DEFINITIONS CONCERNING YOUR
PLATFORM
• Fan Page Timeline is similar to a personal
Timeline, except it represents a business, public
figure, or an organization. Fan Page Timelines are
managed by administrators.
• Cover Photo is an image on the top of your Timeline.
The point of a cover photo is to be expressive of habits
or interests of you or your business.
• Profile Photo: Image of you personally, if your page is
for a business it can be a logo or a location.

6. MOST UNUSUAL/UNEXPECTED FACT, STAT, OR
USAGE.
• If Facebook were a country, it would be the fifth-largest country in the world
• While stressing that correlation does not equal causation, a recent poll
suggested that Facebook users have lower overall grades than non-users.
• A 20-year-old IBM employee in Canada lost sick leave benefits from her
insurer because her Facebook page showed “cheerful” photos while she was
on paid sick leave In Australia it is valid protocol to serve court notices to
defendants on Facebook. A summons posted on Facebook is legally binding
for depression
• http://facts.randomhistory.com/interesting-facebook-facts.html

7. STRENGTHS AND WEAKNESSES OF USING
PLATFORM
Strengths Weaknesses
1.06 Billion Users Facebook is banned in Bangladesh, Syria,
Vietnam, Iran, China, and North Korea
1 in every 5 „Page‟ views is through Pages are not SEO compared to Google+
Facebook
Customer loyalty Facebook has a 95.91% Advertising is being seen as „intrusive
return rate to pages
Average visit time to Facebook is 20 minutes Debate over loss of pages „Organic‟ posts
Diversity in the type of „Page‟
http://nextbigfuture.com/2012/04/facebook-
strengths-and-weaknesses.html

8. BEST 10 TIPS FOR USING PAGES
1. Keep Your Posts Short
2. Post Photos, Videos and Quotes
3. Post Consistently
4. Ask for your Fans Opinions
5. Ask Questions using the Facebook Questions App
6. Try Posting “Fill in the Blank” Posts
7. Give Fans Access to Exclusive Information
8. Reward your Fans with Deals and Perks
9. Be Timely
10. Localize your Posts if they are Relevant to a Specific Audience
Read more at http://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page-
content-publishing/#LiWdpUtho3UJ00xV.99

9. ESSENTIAL TOOLS OR APPS.
• Friendcard- fans can send branded cards
• Coupon for Pages- easy way to offer promotions
• File Sharing- Allow fans to easily access files (resumes, contracts, applications, etc.)
• Scribd for Pages- Large file sharing app
• LiveChat for Fanpages- Live chatting features
• Survey- Just that a simple survey or poll for fans to take
• Read more at http://socialmediatoday.com/chingya/420440/23-essential-facebook-page-
applications-improve-fans-engagement-2012

10. 5 BEST PRACTICE EXAMPLES/SUCCESS
STORIES
• State Bicycle Company: $500,000 in sales generated from their Facebook page alone.
• Hubspot: 71% increase in sales.
• Luxury Link: 90% increase in tour package sales to new customers.
• Tough Mudder: Uses Facebook as it‟s primary advertising channel to raise awareness.
• Canvas People: 3,959 transactions as a result of their pages campaign
• Read the full story at Facebook/success

11. TOP 5 ESSENTIAL READINGS LIST ABOUT
USING FACEBOOK PAGES
• E-reading on Facebook page etiquette
• Another Top 10 list for strategy engagement
• Article on avoiding security scams
• 15 tips for Facebook marketing
• 10 benefits to using Facebook pages

12. BEST SET-UP TUTORIAL

13. HOW ARE RESULTS MONITORED AND
MEASURED

14. REFERENCES
• http://www.quora.com/Facebook-1/How-many-Facebook-Pages-are-there
• http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
• http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
• http://facts.randomhistory.com/interesting-facebook-facts.html
• http://nextbigfuture.com/2012/04/facebook-strengths-and-weaknesses.html
• http://thenextweb.com/socialmedia/2010/11/25/access-denied-facebook-is-banned-where-
exactly/
• http://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page-content-
publishing/