8. PEOPLE WHO VIEW
VIDEOS ON
SMARTPHONES ARE
1.4X AS LIKELY TO
WATCH ADS.
(COMPARED TO TV
OR DESKTOP VIEWS)
Google& Ipsos
9. ALMOST 80% OF
PEOPLE WATCH
VIDEOS ONLINE
EVERY WEEK. MORE
THAN 50% WATCH
VIDEOS ONLINE
EVERY DAY.
Groupon
10. USING THE WORD
'VIDEO' IN AN EMAIL
SUBJECT LINE BOOSTS
OPEN RATES BY 19%,
INCREASES CLICK-
THROUGH RATES BY
65% & REDUCES
UNSUBSCRIBES BY 26%.
Syndacast
11. 34% OF U.S. ADULTS
USE AD BLOCKING
SOFTWARE,
RESULTING IN A LOSS
OF 40% OF
ADVERTISERS' AD
REVENUE.
InteractiveAdvertisingBureau
12. THERE ARE MORE
THAN 100 MILLION
ACTIVE, DAILY
SNAPCHATTERS.
SNAPCHAT GETS
OVER 6 BILLION VIDEO
VIEWS EVERYDAY.
ReelSEO.com
13. THERE WAS A 3X
LIKELIHOOD THAT A
SNAPCHATTER WHO
WATCHED
UNIVERSAL'S MOVIE
AD ON SNAPCHAT,
WENT AND SAW THE
MOVIE.
MillwardBrownDigital
14. IF THESE STATS DON'T
PROVE THAT YOUR
BRAND NEEDS VIDEO
ADVERTISING, WE
DON'T KNOW WHAT
WILL...
CheckouthowPepperGangcangetyour
brandexposurewithvideo.