Find out if you are an #entrepeneur. And then what? How to start and establish your #business. Follow my journey, becoming a business owner. And learn from it.

1. Europort Business School
“Entrepeneurship”
Marisca van den Honaard
4 November 2013

2. AGENDA
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Introduction
My journey
Your journey?
Starting your own business
Business model
“Dare to dream”

3. INTRODUCTION
Marisca van den Honaard
• Business owner since 7 June 2012
• HR Business Partner
• Management Consultant

4. INTRODUCTION
WIQSupport
• Solutions, Service and Strategic
Consulting in managing and
organizing your company
• HR Strategy
• HSSE
• Project management

6. HOW, AND WHY WIQSUPPORT?
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Mission statement & vision
Align management and personnel
Solving issues
Setting clear goals saves
time, money, annoyance
In practise this means:
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Reorganisations
Stressmanagement courses
Outplacement
Change management
Executive coaching
How?
• Common sense & use it
• Clear view
• Pragmatic & hands on
• Building bridges
• No hidden agenda
• Short, to the point sessions
• Forget sacred cows!

7. MY JOURNEY
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“Be a good girl and do your best”
Entrepeneurship was a dream
Taking my job to the next level
Always looking for new
challenges, but within my comfort
zone
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Life changing incident
Stop dreaming; start doing
Set my goals
Left my comfort zone
What if it fails?
What if it succeeds?
It is all about making choices!

8. MY FIRST GOAL: ALPE D’HUZES 7 JUNE 2012

9. THE NEXT STEP
• The finish on Alpe d’HuZes was the start of WIQ
• I resigned
• It was hard work
• Some small successes; some large failures
• WIQ: if you want it, you can do it
• Within 6 months after the start of WIQ, I won a
biennial entrepeneurs prize
• Chosen by a jury and public voting by 100 established
entrepeneurs (>80%)
• CJBHW Runner up 2012: “De Parel van de Hollandse
Waarden”

10. MY BONUS

11. YOUR JOURNEY?
• Today is about you
• You want to become an entrepeneur? An employee? An employeneur?
• Start your own business:
• What? Why? How?
• Of course you need a business plan, registration et cetera…
• But: there is a stage earlier… YOU!
Before we start, remember: today there is no good or false. It is just about you
…and your choices

12. ASSIGNMENT
Write down what do you think an entrepeneur needs to have?
And most of all: why?
Think of:
• Personality
• Character

13. ASSIGNMENT 2
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Flexibility
Enthousiasm
Creativity
Self-knowledge (strenghts / weaknesses)
Courage
Endurance
Result orientated
Leadership
• No fear…
of changing your point of view,
making decisions,
speaking up,
asking.

14. NEUROSCIENCE FOR BEGINNERS
David Rock: Neuroleadership Institute
A brain based model for collaborating with and influencing others
Everybody has 2-3 main drivers
S – Status
C – Certainty
A – Autonomy
R – Relations
F – Fairness
Question: which drivers has an entrepeneur?
And which ones do you have?

15. YOUR INNER ENTREPENEUR
• Most entrepeneurs have “status” and “autonomy” as main drivers
• As a business owner you have to know about:
• Finance
• HR
• Processes
• Market
• Cliënts / customers
• Leadership
• You will always have to “go first”
• Find your intrinsic motivation, strenghts and weaknesses
• Gather people around you who are realible specialists
• Build up your network, today!

16. EARNING MONEY
• Selling expertise per hour / project
• Subscription
ASSIGNMENT:
• Write down ways to make money
• Examples:

17. HOW CAN YOU EARN MONEY?

18. WAYS OF MAKING PROFIT
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Bait & Hook
(Gillette, printers & cartridges)
In Game Selling
(World of Warcraft & Pizza Hut)
Pop Up Store
(One Direction)
TV Commerce
(Second Screen)
Intermediair
(Gather supply and demand, create value)
Peer to Peer Business
(Rearrange surplus in the market)
Fractional Ownership
(Wind turbines, solar panels)
Open price / valuation afterwards (“Dare to ask”)
Offering discount
(2=1)
Selling an experience
(Catering: All you can eat…)
Adding status to a product
(Car & roof rack)

19. SO FAR, YOU KNOW:
• A success story
• If you could be a potential entrepeneur
• Examples of different companies and their way of making money
• That you need to know your strenghts and weaknesses
• That you need ambition and goals
• Being a business owner is not easy, but very rewarding
• It is all about making choices…
• Your choices!
And then, maybe you are about to start your own business…

20. STARTING YOUR BUSINESS IN 10 STEPS
1. Test your idea. Test your qualities as a business owner
2. Explore your market
3. Gather information about permits (local government, Chamber of
Commerce)
4. Come up with a name for your company and check availability
5. Choose a legal status (private company, partnership)
6. Compose Terms of Conditions and arrange insurances
7. Check financing and any subsidies
8. Prepare for taxes and business administration
9. Make your business plan (mission, vision, your distinctiveness, branding)
10. Find your customers / clients (networking, business clubs, marketing)

22. CANVAS BUSINESS MODEL: YOUR COMPANY DASHBOARD

23. REMEMBER
What have you got to lose vs. what can you achieve?
There will be challenges and limitations. Regardless.
What you do not know, you can ask or learn.
You are responsible for your:
• Life
• Choices
• Success
• Happiness
It is all about making choices!

24. DARE TO DREAM
http://www.youtube.com/watch?v=NQTU_NjZRIE