Startup Network (STN) provides a solution to analyze professional networks and measure key performance indicators. STN uses social network data and algorithms to quantify relationships and identify influential individuals. This helps reduce costs and find new opportunities by improving networking strategies. STN's metrics help investors, recruiters and entrepreneurs make better decisions and maximize the value of their networks.

1. REDUCE YOUR TRANSACTION COST AND BOOST NEW
BUSINESS OPPORTUNITIES
Reduce
your
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cost
and
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business
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2. WHO WE ARE
Startup Network (STN) let you take better decisions by measuring the
value of professional networks.
From data on social networks
(links & nodes & graphs)…
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cost
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… to information
http://www.startup-network.org/

3. NEED FOR CHANGE
As an entrepreneur / student / freelancer:
Have you ever considered how relevant are your
relationships within your business development?
Have you ever calculated how much resources (time or
money) do you allocate on networking activities?
Do you have a tool able to monitor your performance
and so suggest you the strategy to growth and explore
new opportunities?
Would you like it?
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your
transac.on
cost
and
boost
new
business
opportuni.es

4. NEED FOR CHANGE
As Head Hunter / HR Manager:
Have you ever scan the social network profile of a potential
candidate?
How much effort did it takes? How much useless or at list not
relevant information did you get?
Did you usually see who are the people that you share with the
candidate?
Do you think that in 2014 is enough analyse a CV?
Do you think there are other information on the web that will let
you know better your candidates before interview them?
$
Reduce
your
transac.on
cost
and
boost
new
business
opportuni.es

5. NEED FOR CHANGE
As Business Angel / Venture Capitalist / Private equity fund
Manager:
Have you ever considered to receive confirmation of your intuition
(positive or negative) on a person or team by analysing their
network of relationships?
Think about when you receive thousand of b-plan and all of them
from a technical prospective are interesting (great idea, big
market, scalable b-model etc.) and about the team, you will see
the CV but how many of them do you really meet and do you think
in 2014 that just looking on a CV is enough to have an idea about a
person?
How many opportunities are you missing and what about the risks of
your decisions?
How big is usually the effort for a due diligence especially when it
focus on people?
$
Reduce
your
transac.on
cost
and
boost
new
business
opportuni.es

6. WHY THE GRAPH?
Networks are the
backbone
of social and
t e c h n o l o g i c a l
systems
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transac.on
cost
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7. WHY & HOW?
1) Relationships are often key elements to reduce transaction cost within
business development. Higher the trust among a network higher will be the
the number of mutual connections. Think about the University Alumnae
Networks, the value that they are able to generate. But how to measure it,
are you able to quantify this value?
2) With social networks (Linkedin, Facebook, Twitter, Angel.co, Google+ etc.)
we do have those information on a digital base daily and automatically
updated, so far those data didn’t exist. So it is a new way of analysing and
using the big amount of data we daily generate on the social networks.
An examples from Angel.co’s network
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8. ANGEL.CO NETWORK
The network metrics helps quantify
numerically the central position of
investors and founders within the
social structure.
Central locations provide benefit
in term of vision, knowledge and
information advantages.
Is not about how many contacts
you have but who are and how
connected they are.
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9. ANGEL.CO NETWORK
Focusing on a sub region of
the network we can identify
key people within large
communities.
In this case Christen O’Brien
500Startup founder is the
central person that have an
impact on thi s network
portion connecting different
communities.
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cost
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10. ANGEL.CO NETWORK
Thanks to the previous
analysis we demonstrate the
strong correlation among
Investor’s Network Centrality
and investments amount
done.
To conclude the network
structure have an impact on
business performance and
thanks to our analysis we can
see who are the key people
and how people can
improve their performances
in terms of connections.
Reduce
your
transac.on
cost
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new
business
opportuni.es

11. STN SOLUTION http://www.startup-network.org/
Looking at the images are you able to get information?
Are you able to compare information on people networks?
Angel.co Investors
Network
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Italian investors
Network

12. STN SOLUTION http://www.startup-network.org/
We think it is hard to get
information just looking at
the graphs, reason why STN
developed his algorithm to
measure on daily base a
set of network KPI based on
time varying complex
network analysis formulas.
STN KPI:
1) Network Efficiency
2) Clustering & Brokerage
3) Work Mixing
4) Age Mixing
5) Location Mixing
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13. NETWORK EFFICIENCY
Innovative ecosystems tremendously
benefit from the free flow of information
and ideas! Those ideas move in the social
network structure like cars on the road
system. Few and sporadic interactions
between people are like slow and small
roads that trap cars by creating
bottlenecks, congestions and inefficiency.
On the contrary a dense network of social
interactions with many long-range
connection are like highways. On "social
highways" ideas flow fast and easily reach
any person in THE NETWORK. This free and
tireless flow tremendously increases the
chances of recombining ideas into new
disruptive innovations and give access to
new opportunities. High value of network
efficiency show us how information are
flowing among our network of relationships.
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your
transac.on
cost
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14. CLUSTERING & BROKERAGE
An high value of clustering reflects the
presence of a cohesive group around
you. High-value of clustering foster
cooperation between your contacts and
the sense of belonging to a group. On the
other side high value of brokerage reflects
your ability to be connected within
different communities of people from
different location, work background and
age.
Usually the CEO or the Sales man will have
high value on brokerage as he need to
be in touch with different people on the
other side the CTO or the developers
have higher clustering values as they are
more focused on a topic.
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CEO
DEV.

15. NETWORK MIXING
Mixing measures the diversity among
your contacts under three dimensions:
ages, locations and professional
background.
If your contacts share the same
location, skills, and ages they are very
likely to provide you the same unique
point of view and your Mixing values
are lower. Those, like the Network
Efficiency, if low reflect the lower
probability to access new information,
knowledge so opportunities.
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your
transac.on
cost
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16. STN SOLUTION http://www.startup-network.org/
Giving people a tool that on a daily base give them information about
their network performance will let:
1) People use professionally the social networks, by giving a tool to
see if they are doing well or not.
2) People will increase their off-line networking activities, as get the
friendships or connections within the social networks will be harder if
people start use it professionally.
3) We will reduce the resource (time & money) waste among the
networking activities as people will be focused on value added
connections.
4) We will reduce the impact of recommendation (friends, parents,
university etc.) within the investment & recruitment decision process.
Reduce
your
transac.on
cost
and
boost
new
business
opportuni.es

17. BUSINESS MODEL
How do we make money?
1) Users will have a freemium access to the services. As it is right know we give them
free access to the platform to calculate STN KPIs, next steps are to give premium
access to services like metrics comparison, companies network value and other
information we will discover letting people use the service.
2) Fund Manager, HR Manager, Head Hunter, Accelerator/Incubator Manager or any
organization that will have to select a person or a team will have premium
dashboard with aggregated information to compare candidates.
3) Portfolio management platform access to see how projects or people are
performing comparing STN KPIs with key projects metrics (users, revenue, popularity
etc.). It will help evaluate in witch project or person focus as a champion or as not
performing well.
4) Ecosystem builder platform to facilitate the cooperation and communication
among a community or the company employees.
Reduce
your
transac.on
cost
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18. OUR CHALLENGE
Based on a 10 years network data from the platform angel.co trough
STN KPIs we are able to forecast the startup that with a probability of
89% will raise a first round investment within the next months. If you
have a startup are you on the list?
http://prediction.startup-network.org/
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cost
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19. WHO WE ARE
Highly diversified team
Mario Scuderi
CEO
MSc in Management
Engineering
Manager WCAP CT
Reduce
your
transac.on
cost
and
boost
new
business
opportuni.es
Moreno Bonaventura
R&D
PhD in Physics &
Mathematics at Queen
Mary London
Luciano De Franco
CTO
MSc in Computer
Science & Mentor
WCAP CT

20. Hopefully we will change the way people
take decisions and focus more on
Human Capital that are able to
generate value.
Reduce
your
transac.on
cost
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21. Thanks for your attention!
Feel free to contact us or network with us!
@scuderimario
scuderimario@startup-network.
org
Reduce
your
transac.on
cost
and
boost
new
business
opportuni.es
@morenobonav
bonaventuramoreno@start
up-network.org
@lucianodefranco
lucianodefranco@startup-network.
org
http://www.startup-network.org/