This document summarizes user interviews about an employee giving program. It finds that while the programs offer many giving opportunities, employees' first experiences are usually through impersonal emails and orientation does not usually mention giving. Many employees do not think the programs are for them. It then outlines prototyping a new first experience for the giving program - a short video at orientation explaining the benefits of giving, emphasizing that all employees can participate, and designating a physical space for giving to personalize the experience. Feedback on the prototype was positive and suggested it helped employees connect with giving.

2. a.k.a. “DP1”
assigned by:

3. Timeline: 2 Weeks

4. THE OPPORTUNITY
Source: www.cambercollective.com

5. USER INTERVIEWS

6. WHAT THEY SAID
“Google matches up to
$6,000 in employee
contributions, which I
get matched each year
now … but I didn’t start
using the matching
program until my fifth
year.”
“They didn’t
mention employee
giving
opportunities at
orientation, which
I found weird since
it’s our month of
service.”
“The first time I learned
about the employee
giving program was
through a company-wide
email. I thought it was
great … but, no, didn’t
think it was for me.
Might be more for people
who aren’t thoughtful
givers.”
“It wasn’t until I thought
of it from the nonprofit’s
perspective and their
desperate need for
resources, rather than
about my giving, that I
started using the
company match.”
“I don’t necessarily
think the program is
for me. I’m kinda
selfish. I probably don’t
donate as much as
other people.”

7. INSIGHTS
• Employee giving programs are already robust at the transactional level, excelling at the
number and range of opportunities for employees to engage with nonprofits and causes
But …
• A person’s willingness to discuss their giving at the workplace, though stated as being
defined by the “appropriateness” of doing so, seemed to have more to do with that person’s
level of confidence and connectedness to their giving or the recipients of their generosity
• First encounters with a company’s employee giving program almost exclusively happened
through company-wide emails, and appear alongside the many other task-related company
emails
• Many don’t believe that they are the one’s the programs are intended for - either because
they are already thoughtful givers who assume it’s for new givers, or vice versa.

8. “How Might We…”
… redesign an employee’s
first experience with their
company’s employee giving
program.

9. THE PROTOTYPE: CONSTRAINTS^
self-imposed
Time: <10 mins added to
new employee orientation
Cost: Minimal (<$1,000) to
reconceptualize current CSR
offices

10. THE PROTOTYPE:

11. THE PROTOTYPE:

12. THE PROTOTYPE:

13. THE PROTOTYPE:

14. THE PROTOTYPE: ELEMENTS
A scientific, self-interested argument for giving (first video).

15. THE PROTOTYPE: ELEMENTS
Wherever you are in your giving journey, we’re here for you.

16. THE PROTOTYPE: ELEMENTS
Giving & Givers Demystified. You are a giver.

17. THE PROTOTYPE: ELEMENTS
Giving as a service, rather than as a task, like banking or health services.

18. FEEDBACK
“It’ll be nice to never lose that personal touch.”
“It made me want to tell you about what good things I do.”
“I’ve never seen giving designated a physical space.”
“It felt like seeing the heart of an operation.”
“Putting me in physical space, makes me closer to giving.”
“I was ready to sign-up, maybe even ready to give.”

19. THE END.
mario@dschool.stanford.edu