1. Application Mario Carbone
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PERSONAL INFORMATION Mario Carbone
30/7,Piazza Napoli,Milan,20146,Italy
00390289057250 00393290627132
mario_carbone@fastwebnet.it
SexM | Date ofbirth22/10/1969 | NationalityItalian
WORK EXPERIENCE
From Jan 2015
Business Development Manager
IRI,Milan,Italy
 Business Development - Foodservice Sector
o Cooperationcontracts with wholesalers groups inorder to get sales data, identifying
opportunities inMarketing,Sales,Category,SupplyChain;sales ofhighvalue solutions
(e.g.Databases,CustomerRelationship Managementtools, Business Performance
Solutions).
o Cooperation with IRI’s participates (SalesOut, Gira Foodservice) and partner
companies(CHD),andbusinessdevelopment focused to Food& Beverage industry.
Business or sector Leading global provider of market intelligence FMCG and shopper , in
predictive analysis and generation of insight
From Jan 2014 Senior Consultant
Trade Lab Spa,Corso Venezia 7, 20121,Milan,Italy
 Project Manager on the Italian “out of home” market : census Italian wholesalers
(numbers, turnover, type of business, channels served, number and type of customers,
assortment specializations, departments and categories market share)
 Business development aimed atmanufacturers and distributors operating on the off trade
channel: sales of information platforms, marketing and consultancy services
 Training projects to the sales force of CPC companies in the off trade channel
Business orsector ManagementConsulting and economic and social research for Companies
operating in FMCG sector
Feb 2013 – Dec 2014 Commercial & Marketing Director
IntesaGDI,Pomezia(Rome),Italy
 Group Purchases: commercial agreements with manufacturers (beverage and food
contracts)
 Planning promotional activities and trade marketing projects finalized to the growth of
sales and profits of the associated wholesalers in their own operative areas
 Rome office manager : 6 people
Business orsector Buying organization made of 80 wholesalers operating in the off trade and
vending channels
Nov2013 – Feb 2014 Consultant
Trade Lab Spa,Corso Venezia 7, 20121,Milan,Italy

2. Curriculum Vitae Mario Carbone
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EDUCATION AND TRAINING
PERSONAL SKILLS
 Marketing and Consultancy about out of home Italian channel
Business orsector ManagementConsulting and economic and social research for Companies
operating in FMCG sector
March 2009– Nov2013 Commercial & Marketing Director
CDAConsorzioDistributoriAlimentari,AgrateBrianza,Italy
 Group Purchases: commercial agreements with manufacturers (beverage and food
contracts)
 Planning promotional activities and trade marketing projects finalized to the growth of
sales and profits of the associated wholesalers in their own operative areas
Business or sector Buying organization made of about 100 wholesalers operating in the off
trade channel on the whole Italy
June 2000– Feb 2009 Manufacturer and RetailAccountDirector
IRI,Italy
 Business Development: cooperation contracts with the chains in order to get sales data,
identifying opportunities in Marketing, Category, Supply Chain, IT departments; sales of
high value solutions (e.g. Databases, Customer Relationship Management tools,
Category and Space Planning applications, Business Performance Solutions).
 Marketing and Consultancy: scenario presentations, analyses, interpretation of market
phenomena (economic conjunctures, climatic events, food crises, etc.) and projects in
cooperation with the International IRI team to assist suppliers in :
Marketing mix choices (assortments , pricing and promotions)
Evaluation of trendsetter categories
Fair share analyses to reduce gaps with the market
Monitoring of the competition
Implementation ofCategory projects, Merchandising studies, Shelf availability and
CRM activities etc.
Business or sector Leading global provider of market intelligence FMCG and shopper , in
predictive analysis and generation of insight
June 1999– May2000 Product Manager
Acqua Lete,Pratella(Ce) Italy
Business orsector Beverage Company: Mineral Water
June 1998– May1999 Market Research
Acqua Lete,Pratella(Ce) Italy
Business orsector FoodCompany:Pasta
.
1996-1997 MBA, business administration and management, LUISS University
Rome
1988-1995 Graduated in MATHS, Naples, Federico IIUniversity
1983-1988 GrammarSecondary School,“J. Sannazzaro”, Naples
Mother tongue(s) ITALIAN

3. Application Mario Carbone
© European Union, 2002-2013| http://europass.cedefop.europa.eu Page 3 / 3
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English Proficient Proficient Indipendent Indipendent Proficient
Computerskills Office (Word,Excel,Powerpoint),Oracle Analyzer,Qlikview
Driving licence B