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The next frontier of marketing: Virtual & Mixed Reality, Artificial Intelligence & Cognitive Evolution of media, brand opportunities and implications
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I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
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The next frontier of marketing: Virtual & Mixed Reality, Artificial Intelligence & Cognitive Evolution of media, brand opportunities and implications
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Augmented Reality for Marketers and Developers: Analysis of the Leaders, the ...
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ReadWrite
Mobile augmented reality for marketing
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I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
15 vr trends 2017 yariv levski
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Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
Ar and vr in business
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Mixed Reality
Mixed Reality
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Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
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The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected. This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid. The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon. Please read on to view the ten themes that make up this moment in time. With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
CES 2016: 10 Trends
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Workshop taught by Mark Billinghurst at the ICIDM 2013 conference about using the Junaio platform for designing mobile AR applications. Presented on December 2nd 2013. Provides material about using Metaio Creator, and Junaio coding for developing marker based and GPS based mobile AR applications.
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My opinions opinions on the state of Augment Reality & Virtual Reality in early 2017.
AR/VR Opinions on the State of the Industry
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In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Taptu: Virtual Roundtable
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With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
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2013 trendleri neler? Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti? Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz... İyi okumalar...
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Augmented Realities 2021
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16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration. Follow Tom Edwards @BlackFin360
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Was ist angesagt?
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected. This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid. The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon. Please read on to view the ten themes that make up this moment in time. With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
CES 2016: 10 Trends
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Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor. Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com
Mixed Reality Interfaces and Product Management
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Trends in Augmented Reality (AR)
Trends in Augmented Reality (AR)
PratapRoy9
Workshop taught by Mark Billinghurst at the ICIDM 2013 conference about using the Junaio platform for designing mobile AR applications. Presented on December 2nd 2013. Provides material about using Metaio Creator, and Junaio coding for developing marker based and GPS based mobile AR applications.
Designing Mobile AR Applications
Designing Mobile AR Applications
Mark Billinghurst
My opinions opinions on the state of Augment Reality & Virtual Reality in early 2017.
AR/VR Opinions on the State of the Industry
AR/VR Opinions on the State of the Industry
Christopher Grayson
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Taptu: Virtual Roundtable
Taptu: Virtual Roundtable
Taptu Touch Search
What are the opportunities of VR & AR?
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Ayesha Aaliyah
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AsmaRaihanah
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55 marketing influencers: How brands should use virtual reality, augmented re...
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TUNE
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
2013 Trends
2013 Trends
Russ Josephs
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
Bernard Marr
2013 trendleri neler? Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti? Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz... İyi okumalar...
2013 trends
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Game Kudra
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future. CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future. 2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
Epsilon CES 2017 Trend Recap
Epsilon CES 2017 Trend Recap
Tom Edwards
An analysis of the VR industry, key players/technologies/trends, Concerns.
VR Industry Emergence Overview
VR Industry Emergence Overview
Nishchal Raj Neupane
This is the presentation I gave on February 24 at the Tools of Change conference in New York. The audience for this talk was publishers and agents who are interested in repurposing their content in new and innovative ways in the future via the mobile device. Augmented Reality represents a new way for publishers to generate revenue from existing content assets.
Augmented Reality And You
Augmented Reality And You
Christine Perey
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented Reality
Zugara
A ‘white paper’ overview by Dr Mike Hobbs, Visiting research fellow, CEMP, Bournemouth University and Professor Debbie Holley, CEMP and Department of Nursing Sciences Bournemouth University This briefing paper outlines and summarises recent developments in the context and range of technologies for delivering Augmented Reality (AR). We share some of the uses of the products and examples of applications in social, commercial, medical and educational applications; but make no claim as to this being a full inventory. The work can be read as an independent document or as an extended commentary providing more detail to support the Augmented Reality for Education article in the Encyclopaedia of Educational Innovation (Holley, Hobbs 2020) and the Augmented Reality and Learning Innovation presentation at Edutech 2021 (Holley 2021).
Augmented Realities 2021
Augmented Realities 2021
debbieholley1
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration. Follow Tom Edwards @BlackFin360
16 Digital Trends for 2016
16 Digital Trends for 2016
Tom Edwards
User Interface and Future Interaction Technologies for the next years
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User Interface and Future Interaction Technologies
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Was ist angesagt?
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CES 2016: 10 Trends
CES 2016: 10 Trends
Mixed Reality Interfaces and Product Management
Mixed Reality Interfaces and Product Management
Trends in Augmented Reality (AR)
Trends in Augmented Reality (AR)
Designing Mobile AR Applications
Designing Mobile AR Applications
AR/VR Opinions on the State of the Industry
AR/VR Opinions on the State of the Industry
Taptu: Virtual Roundtable
Taptu: Virtual Roundtable
Understanding VR & AR for immersive marketing
Understanding VR & AR for immersive marketing
Greeting malaysia
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2013 Trends
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
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Epsilon CES 2017 Trend Recap
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VR Industry Emergence Overview
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16 Digital Trends for 2016
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All the major companies including Google, Apple and Microsoft are investing high on this technology and they have already developed their trademark software and hardware related to the same. GoOgle has been working on Google Glass for past few fears and on the other hand Microsoft is working on project named as Holo Lens. Apple is also working on the same, but it is yet to announce its project name for augmented reality. There are other major brands who have already developed application that uses AR for rich and lively user experience.
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If the Internet is the sharing of information, then Virtual Reality (VR) is the sharing of experiences; and if most customer experiences are digital, then Virtual Reality (VR) must be important, for it is the next frontier in digital. VR immerses users in indistinguishably real simulated environments, while Augmented Reality (AR) blends the digital into our physical environments. In the past month, PlayStation VR was released along with Google VR, to join a global ecosystem of VR content, infrastructure and platforms startups, projected to be worth $160bn by 2020. Given It will transform experiences across industries, including Financial Services, and the expert consensus is that mainstream adoption is ~5 years away, we recommend Financial Services companies start exploring VR/AR possibilities now.
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Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences? Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
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This presentation is a part of a talk I was invited to give on the topic of Augmented Reality and Virtual Worlds. This talk, organized by IEEE, aimed at introducing the technology to students and discuss the scope and research associated with it. Qualcomm's Vuforia platform is used as a prototype.
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A brief presentation on Augmented Reality and its types. Here, we are going to discuss how augmented reality is being used in different industries and businesses. The application of augmented reality in gaming, MRO, healthcare, education and more. For more info visit at https://bit.ly/2IHE7Dm
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Augmented Reality makes VR come true in our daily lives. The goal is to mix our concrete world with 3D elements.
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