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2014 Corporate presentation

Leading Value Added
Distributor
[[ ABOUT COMPANY SOFTPROM
Softprom is a leading Value Added Distributor of the software in the CIS to which trust more than
1000 partners.
The company provides professional services in testing, training, installation, implementation and
technical support. At the moment, Softprom has more 40 distribution contracts with the world`s
lagerst software vendors.

Softprom was founded in 1999 year, at the moment is represented on the territory of Azerbaijan,
Belarus, Georgia, Kazakhstan, Moldova, Russia, Uzbekistan and Ukraine.

]

+

9 15 40 92

[ countries ]

[ years of work ]

[ vendors ]

[ employees ]

Leading Value Added
Distributor
[[ DISTRIBUTION PORTFOLIO
COLLABORATIVE APPLICATIONS

]
CONTENT APPLICATIONS

]
Leading Value Added
Distributor
[[ DISTRIBUTION PORTFOLIO
ENGINEERING APPLICATIONS

DEVELOPMENT & DEPLOYMENT

]

]

STORAGE SOFTWARE

]
Leading Value Added
Distributor
[[ DISTRIBUTION PORTFOLIO
SECURITY

]
VIRTUALIZATION

]
Leading Value Added
Distributor
[[ DISTRIBUTION PORTFOLIO
15%

21%

[ new vendors ]
1%
CAD

8%

1%

1%
4%

Development Tools
Graphics
Linguistics
OS & Office Applications
Security
Utilities
Virtualization

49%

1 | Sales turnover on directions

+6

14

[ ТОР 100 vendors ]

+

40

[ vendors ]

Leading Value Added
Distributor
[[ FACTS & FIGURES

[ sales growth ]

20,0

30%

15,0
10,0

[ market share ]

+

5,0
0,0

12%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1000
[ partner network ]

2 | Softprom Sales Growth USD, Mio
Leading Value Added
Distributor
[[ BUSINESS MODEL

+

40

[ vendors ]

[ Multi – Vendor Solutions
[ Sales & Marketing Expertise
[ Risk Management
[ Logistics Management
[ Channel Enablement
[ Partner Recruitment
[ Analytics and control

]

+

1000
[ partner network ]

[ Customer Relationship
[ Professional Services
[ Demand Generation
[ Leads, opportunities management
[ Presale Support
[ Technical Support
[ Certified Trainings

END-USERS MARKET

Vendor Relationship

Leading Value Added
Distributor
[[ TRAINING CENTER

]

The Training Center of Softprom was established in 2006 as a branch of the leading distributor of
software - Softprom.
Our Training Center provides customers with knowledge in accordance with the producer's
philosophy, methods and training programs.

+

7 8 130 4 000
[ vendors ]

[ years of work ]

[ training courses ]

[ trained experts ]
Leading Value Added
Distributor
[[ OUR ADVANTAGES
Wide geographical coverage of Eastern European and CIS countries
Effective reaching of new users segments and industries
Gaining strong position in the competitive environment
Business and technical consulting, sales methodology, implementation skills
Localization of vendors business strategy to the local market requirements
Concentration on certain specific technology domains on demand
Implementation of vendors marketing strategy

High qualified presale services
Education services for reseller partners and users at training center

Leading Value Added
Distributor
[[ OUR CONTACTS
HEAD OFFICE
21 Donskaya, Kyiv
Ukraine
tеl.: +38 044 594 52 52
info@softprom.com
www.softprom.com

Leading Value Added
Distributor
[ 2014 SOFTPROM

Leading Value Added
Distributor

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About Softprom, 2014

  • 2. [[ ABOUT COMPANY SOFTPROM Softprom is a leading Value Added Distributor of the software in the CIS to which trust more than 1000 partners. The company provides professional services in testing, training, installation, implementation and technical support. At the moment, Softprom has more 40 distribution contracts with the world`s lagerst software vendors. Softprom was founded in 1999 year, at the moment is represented on the territory of Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Russia, Uzbekistan and Ukraine. ] + 9 15 40 92 [ countries ] [ years of work ] [ vendors ] [ employees ] Leading Value Added Distributor
  • 3. [[ DISTRIBUTION PORTFOLIO COLLABORATIVE APPLICATIONS ] CONTENT APPLICATIONS ] Leading Value Added Distributor
  • 4. [[ DISTRIBUTION PORTFOLIO ENGINEERING APPLICATIONS DEVELOPMENT & DEPLOYMENT ] ] STORAGE SOFTWARE ] Leading Value Added Distributor
  • 6. [[ DISTRIBUTION PORTFOLIO 15% 21% [ new vendors ] 1% CAD 8% 1% 1% 4% Development Tools Graphics Linguistics OS & Office Applications Security Utilities Virtualization 49% 1 | Sales turnover on directions +6 14 [ ТОР 100 vendors ] + 40 [ vendors ] Leading Value Added Distributor
  • 7. [[ FACTS & FIGURES [ sales growth ] 20,0 30% 15,0 10,0 [ market share ] + 5,0 0,0 12% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1000 [ partner network ] 2 | Softprom Sales Growth USD, Mio Leading Value Added Distributor
  • 8. [[ BUSINESS MODEL + 40 [ vendors ] [ Multi – Vendor Solutions [ Sales & Marketing Expertise [ Risk Management [ Logistics Management [ Channel Enablement [ Partner Recruitment [ Analytics and control ] + 1000 [ partner network ] [ Customer Relationship [ Professional Services [ Demand Generation [ Leads, opportunities management [ Presale Support [ Technical Support [ Certified Trainings END-USERS MARKET Vendor Relationship Leading Value Added Distributor
  • 9. [[ TRAINING CENTER ] The Training Center of Softprom was established in 2006 as a branch of the leading distributor of software - Softprom. Our Training Center provides customers with knowledge in accordance with the producer's philosophy, methods and training programs. + 7 8 130 4 000 [ vendors ] [ years of work ] [ training courses ] [ trained experts ] Leading Value Added Distributor
  • 10. [[ OUR ADVANTAGES Wide geographical coverage of Eastern European and CIS countries Effective reaching of new users segments and industries Gaining strong position in the competitive environment Business and technical consulting, sales methodology, implementation skills Localization of vendors business strategy to the local market requirements Concentration on certain specific technology domains on demand Implementation of vendors marketing strategy High qualified presale services Education services for reseller partners and users at training center Leading Value Added Distributor
  • 11. [[ OUR CONTACTS HEAD OFFICE 21 Donskaya, Kyiv Ukraine tеl.: +38 044 594 52 52 info@softprom.com www.softprom.com Leading Value Added Distributor
  • 12. [ 2014 SOFTPROM Leading Value Added Distributor