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Sponsorship	
  Proposal	
  
Rola	
  Fest	
  is	
  a	
  La2n	
  music	
  fes2val	
  in	
  the	
  city	
  of	
  Miami	
  directed	
  for	
  the	
  	
  Hispanic	
  
market	
  in	
  United	
  States.	
   	
  Rola	
  Fest	
  will	
  bring	
  together	
  the	
  best	
  exponents	
  of	
  
the	
   La2n	
   music	
   genders	
   combined	
   with	
   cultural	
   events	
   in	
   an	
   excellent	
  
environment	
  for	
  family	
  enjoyment.	
  




               MENT
   E NTE R TAIN
                      NT S
            CO NS ULTA
+	
  Outdoor	
  fes2val	
  	
  
+	
  All	
  ages	
  
+	
  Top	
  La2n	
  music	
  ar2sts	
  
+	
  All	
  La2n	
  music	
  genders	
  
+	
  1	
  stage	
  
+	
  Annual	
  Fes2val	
  (3	
  days	
  in	
  November)	
  
+	
  More	
  than	
  20,000	
  in	
  aPendance	
                                                             Miami	
  
+	
  Enhances	
  the	
  Hispanic	
  culture	
  
+	
  Consciousness	
  of	
  unity	
  and	
  care	
  within	
  the	
  city	
  
+	
  Support	
  environmental	
  awareness	
  
+	
  Contributes	
  to	
  the	
  growth	
  of	
  tourism	
  and	
  entertainment	
  
+	
  S2mulates	
  the	
  economy	
  and	
  generate	
  	
  jobs	
                                  MENT
                                                                                       E NTE R TAIN
+	
  Sale	
  of	
  merchandise,	
  music,	
  art,	
  videos	
  and	
  downloads	
                         NT S
                                                                                                CO NS ULTA
	
  
	
  
	
  
	
  
Rola	
  is	
  an	
  abbrevia2on	
  of	
  Rock	
  La2no	
  
For	
  the	
  Mexican	
  community	
  is	
  the	
  word	
  used	
  to	
  say:	
  	
  song	
  
For	
  Colombians	
  it	
  is	
  a	
  colloquial	
  way	
  to	
  refer	
  to	
  Bogotá	
  na2ve	
  women	
  
	
  
	
  
When?	
  
November	
  2011	
  :	
  
Friday	
  11th	
  -­‐	
  Saturday	
  12th	
  	
  and	
  Sunday	
  13th	
  	
  	
  
	
  

Where?	
  
Bayfront	
  Park	
  (Live	
  Na2on	
  Venue)	
  
301	
  North	
  Biscayne	
  Blvd	
  -­‐	
  Miami	
  –	
  FL	
  33132	
  
	
  
	
                                                                                                             Bayfront	
  Park	
  
	
  
	
  
	
  
 



+	
  Down	
  Town	
  
+	
  Stage	
  
+	
  Food	
  /	
  Beverages	
  
+	
  Hotels	
  
+	
  Metro	
  Rail	
  
+	
  Restaurants	
  
+	
  Parking	
  Lots	
  
+	
  Box	
  Office	
  
+	
  Police	
  /	
  Fire	
  Department	
  /	
  Ambulance	
  
+	
  Children’s	
  Play	
  Ground	
  
+	
  Points	
  of	
  Sales	
  (Merchandise	
  /	
  Art)	
  
+	
  Restrooms	
  
+	
  Hospitality	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     bayfrontparkmiami.com	
  
                                                                                                                                                                                                                                                                                                                                                                                   	
  
                                                                                                                                                                                                                                                                                                                                                                                   	
  
+	
  Imagine	
  Entertainment	
  Group	
  (events	
  produc2on	
  company)	
  
 +	
  Javier	
  Maggiolo	
  Agency	
  (booking)	
  
 +	
  Music	
  Markit	
  (booking	
  and	
  marke2ng)	
  
 +	
  La2n	
  Entertainment	
  Consultants	
  (Sponsors)	
  
 +	
  Dynaevents	
  (equipment	
  /	
  produc2on)	
  
 +	
  Sems	
  Consultores	
  Empresariales	
  (human	
  resources	
  /	
  strategies)	
  
 +	
  The	
  Nu	
  (book	
  keeping	
  /	
  investment)	
  
 +	
  RedEye	
  (sponsors	
  /	
  adver2sing	
  /	
  PR)	
  
 +	
  Edge	
  Media	
  (data	
  bases/marke2ng)	
  
 +	
  Red	
  Design	
  and	
  Post	
  (adver2sing	
  /	
  image/design)	
  
 +	
  Miami	
  Web	
  Xpress	
  (web	
  /	
  social	
  networks)	
                                         ENT
                                                                                                      AINM
                                                                                            E N T E RT
 +	
  VIP	
  (logis2cs	
  /	
  security)	
                                                                     ANTS
                                                                                                       CONS ULT


                                 redeye THE NU
                                                                                   IMAG NE
                                                                                  ENTERTAINMENT GROUP
JAM
 booking
                                                                      VIP              www.imagineis.me	
  
Primary	
  Target:	
  	
  
General	
  and	
  Hispanic	
  popula2on	
  of	
  Miami,	
  both	
  genders	
  between	
  the	
  ages	
  of	
  16	
  –	
  50	
  	
  
	
  
	
  	
  	
  	
  	
  	
  	
  +	
  Professionals	
  and	
  Workers	
  
	
  	
  	
  	
  	
  	
  	
  +	
  Married	
  Couples	
  (Family)	
  
	
  	
  	
  	
  	
  	
  	
  +	
  Youth	
  and	
  X	
  Genera2on	
  
	
  	
  	
  	
  	
  	
  	
  +	
  Children	
  and	
  Millennium	
  
	
  	
  	
  	
  	
  	
  	
  +	
  Tourists	
  




                MENT
    E NTE R TAIN
                     ANTS
             CONS ULT
+	
  Direct	
  rela2on	
  with	
  the	
  best	
  music	
  La2n	
  ar2sts	
  
+	
  Social	
  Networks	
  
+	
  Data	
  Bases	
  
+	
  Press,	
  Radio,	
  TV,	
  Magazines,	
  Billboards,	
  Web	
  
+	
  Content	
  Download	
  Card	
  
+	
  Alliances	
  with	
  travel	
  agencies	
  and	
  the	
  city	
  of	
  Miami	
  
+	
  Sales	
  strategies,	
  campaigns	
  and	
  special	
  promo2ons	
  
+	
  Public	
  Rela2ons	
  
+	
  Street	
  Teams	
  
+	
  Points	
  of	
  Sales	
  	
  
+	
  Flyers,	
  Posters,	
  S2ckers,	
  Shirts,	
  Calendars,	
  Maps..	
  
+	
  Cd's	
  and	
  Dvd's	
  
+	
  Banners,	
  Led	
  Screens	
  
+	
  Press	
  Conferences	
  &	
  Backing	
  
+	
  Raffles	
  (Car)	
  
+	
  More	
  ..	
                                                                       Download	
  Card	
  
 




Friday	
  11	
                                           Saturday	
  12	
                           Sunday	
  13	
  	
  	
  
Oscar	
  D'Leon	
  (Venezuela)	
                         Fito	
  Páez	
  (Argen2na)	
  	
           Ruben	
  Blades	
  (Panamá)	
  
Willy	
  Chirino	
  (Cuba)	
                             Jarabe	
  de	
  Palo	
  (España)	
         Diego	
  Torres	
  (Argen2na)	
  
Wilfrido	
  Vargas	
  (Rep	
  Dominicana)	
              Los	
  Pericos	
  (Argen2na)	
  	
         Servando	
  y	
  Floren2no	
  (Vzla)	
  
Grupo	
  Niche	
  (Colombia)	
  	
                       Aterciopelados	
  (Colombia)	
             Tempano	
  (Venezuela)	
  
Amara	
  la	
  Negra	
  (Cuba)	
                         King	
  Changó	
  (Venezuela)	
            Donato	
  Poveda	
  (Cuba)	
  
DJ:	
  Willy	
  (Miami)	
                                Caramelos	
  de	
  Cianuro	
  (Vzla)	
     Eduardo	
  Osorio	
  (Miami)	
  	
  
                                                         Diva	
  Gash	
  (Colombia)	
               Patafunk	
  (NY)	
  	
  
                                                         Locos	
  por	
  Juana	
  (Miami)	
         DJ:	
  Nayib	
  Estefan	
  (NY)	
  
                                                         Estados	
  Alterados	
  (Colombia)	
       	
  
                                                         DJ:	
  Mr.	
  Pauer	
  (Miami)	
  



                                                                                                                                 ENT
                                                                                                                            AINM
                                                                                                                  E N T E RT
  **	
  The	
  lineup	
  may	
  be	
  subject	
  to	
  change	
                                                                      ANTS
                                                                                                                             CONS ULT
 




 Rola	
  Fest	
  will	
  allow	
  filming	
  of	
  content:	
  	
  

    All	
  Access:	
  	
  
    +	
  Bayfront	
  Park	
  
    +	
  Stage	
  
    +	
  Backstage	
  
    +	
  Press	
  Room	
  
    +	
  Produc2on	
  Office	
  
    +	
  Airport	
  (Ar2sts	
  Arrival)	
  
    +	
  Ar2sts	
  Ground	
  Transporta2on	
  
    	
  

                                                                                         MENT
                                                                             E NTE R TAIN
**Filming	
  is	
  subject	
  to	
  contracts	
  and	
  venue	
  rules	
                      ANTS
                                                                                      CONS ULT
Affordable	
  value	
  2ckets	
  and	
  divided	
  by	
  categories:	
  
	
  
	
  	
  VIP:	
  $	
  75	
  
	
  	
  VIP	
  Package	
  for	
  2	
  days:	
  $60	
  per	
  day	
  ($	
  120)	
  
	
  	
  VIP	
  Packages	
  for	
  3	
  days:	
  $50	
  per	
  day	
  ($	
  150)	
  
	
  
	
  	
  General	
  Admission:	
  $	
  40	
  
	
  	
  General	
  Admission	
  for	
  2	
  days:	
  $35	
  per	
  day	
  ($	
  70)	
  
	
  	
  General	
  Admission	
  for	
  3	
  days:	
  $30	
  per	
  day	
  ($	
  90)	
  
	
  
	
  	
  Youth	
  up	
  to	
  18:	
  $	
  20	
  
	
  	
  Children	
  under	
  10:	
  Free	
  
	
  
	
  	
  Capacity	
  10,000	
  people	
  per	
  day	
  
Premium	
  Plan	
  $	
  100,000	
                                         Pla6num	
  Plan	
  $	
  50,000	
  
                                                                          Banners	
  +	
  Web	
  +	
  Print	
  Adver2sing	
  +	
  
Your	
  	
  Brand	
  	
  Presents	
  	
  the	
  fes2val	
  +	
            Fes2val	
  Screens	
  (Leds)	
  +	
  CD	
  +	
  DVD	
  +	
  
Print	
  Adver2sing	
  +	
  Banners	
  +	
  Web	
  +	
  	
                Radio	
  +	
  Press	
  +	
  Magazines	
  +	
  Maps	
  +	
  
Booth	
  	
  +	
  	
  Fes2val	
  Screens	
  	
  	
  (Leds)	
  	
  +	
     Social	
  Networks	
  	
  +	
  Discount	
  Tickets	
  +	
  
Press	
  Room	
  +	
  	
  Points	
  of	
  Sales	
  +	
  CD	
  +	
         Meet	
  &	
  Greed	
  +	
  	
  Street	
  team	
  +	
  
DVD	
  +	
  Download	
  Card	
  +	
  Web	
  Ads	
  +	
                    Contests	
  +	
  	
  Awards	
  &	
  Souvenirs	
  	
  +	
  	
  
Radio	
  +	
  	
  TV	
  +	
  	
  Contests	
  +	
  	
  Awards	
  &	
       Web	
  Ads	
  +	
  	
  Discount	
  Tickets	
  …	
  
Souvenirs	
  	
  +	
  	
  Customers	
  VIP	
  Access	
  	
                	
  
Social	
  Networks	
  	
  +	
  Discount	
  Tickets	
                      Direct	
  Plan	
  $25,000	
  
+	
  Meet	
  &	
  Greed	
  +	
  	
  Street	
  team	
  +	
  	
             campaign	
  agreed	
  between	
  brand	
  and	
  
                                                                          produc2on	
  team	
  
Labeled	
  Ar2sts	
  Transporta2on	
  	
  +	
  	
  
                                                                          	
  
Press	
  +	
  Magazines	
  +	
  Maps	
  +	
  Staff...	
                    Share	
  Plan	
  $	
  10,000	
  /	
  $	
  5,000	
  
                                                                          Sponsors	
  by	
  exchange	
  
                                                                          	
  
                                                                          	
  
                                                                          	
  
 
     	
  
Contacto:	
  
	
  
Marilyn	
  San2ago	
  
786.536.7411	
  
marilyn@la2nentertainmentconsultants.com	
  
www.la2nentertainmentconsultants.com	
  
	
  
	
  



                    MENT
        E NTE R TAIN
                          ANTS
                 C ONS ULT

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Rola Fest Miami

  • 1. ì     Sponsorship  Proposal  
  • 2. Rola  Fest  is  a  La2n  music  fes2val  in  the  city  of  Miami  directed  for  the    Hispanic   market  in  United  States.    Rola  Fest  will  bring  together  the  best  exponents  of   the   La2n   music   genders   combined   with   cultural   events   in   an   excellent   environment  for  family  enjoyment.   MENT E NTE R TAIN NT S CO NS ULTA
  • 3. +  Outdoor  fes2val     +  All  ages   +  Top  La2n  music  ar2sts   +  All  La2n  music  genders   +  1  stage   +  Annual  Fes2val  (3  days  in  November)   +  More  than  20,000  in  aPendance   Miami   +  Enhances  the  Hispanic  culture   +  Consciousness  of  unity  and  care  within  the  city   +  Support  environmental  awareness   +  Contributes  to  the  growth  of  tourism  and  entertainment   +  S2mulates  the  economy  and  generate    jobs   MENT E NTE R TAIN +  Sale  of  merchandise,  music,  art,  videos  and  downloads   NT S CO NS ULTA        
  • 4. Rola  is  an  abbrevia2on  of  Rock  La2no   For  the  Mexican  community  is  the  word  used  to  say:    song   For  Colombians  it  is  a  colloquial  way  to  refer  to  Bogotá  na2ve  women       When?   November  2011  :   Friday  11th  -­‐  Saturday  12th    and  Sunday  13th         Where?   Bayfront  Park  (Live  Na2on  Venue)   301  North  Biscayne  Blvd  -­‐  Miami  –  FL  33132       Bayfront  Park        
  • 5.   +  Down  Town   +  Stage   +  Food  /  Beverages   +  Hotels   +  Metro  Rail   +  Restaurants   +  Parking  Lots   +  Box  Office   +  Police  /  Fire  Department  /  Ambulance   +  Children’s  Play  Ground   +  Points  of  Sales  (Merchandise  /  Art)   +  Restrooms   +  Hospitality                                                                                                                                                                                             bayfrontparkmiami.com      
  • 6. +  Imagine  Entertainment  Group  (events  produc2on  company)   +  Javier  Maggiolo  Agency  (booking)   +  Music  Markit  (booking  and  marke2ng)   +  La2n  Entertainment  Consultants  (Sponsors)   +  Dynaevents  (equipment  /  produc2on)   +  Sems  Consultores  Empresariales  (human  resources  /  strategies)   +  The  Nu  (book  keeping  /  investment)   +  RedEye  (sponsors  /  adver2sing  /  PR)   +  Edge  Media  (data  bases/marke2ng)   +  Red  Design  and  Post  (adver2sing  /  image/design)   +  Miami  Web  Xpress  (web  /  social  networks)   ENT AINM E N T E RT +  VIP  (logis2cs  /  security)   ANTS CONS ULT redeye THE NU IMAG NE ENTERTAINMENT GROUP JAM booking VIP www.imagineis.me  
  • 7. Primary  Target:     General  and  Hispanic  popula2on  of  Miami,  both  genders  between  the  ages  of  16  –  50                    +  Professionals  and  Workers                +  Married  Couples  (Family)                +  Youth  and  X  Genera2on                +  Children  and  Millennium                +  Tourists   MENT E NTE R TAIN ANTS CONS ULT
  • 8. +  Direct  rela2on  with  the  best  music  La2n  ar2sts   +  Social  Networks   +  Data  Bases   +  Press,  Radio,  TV,  Magazines,  Billboards,  Web   +  Content  Download  Card   +  Alliances  with  travel  agencies  and  the  city  of  Miami   +  Sales  strategies,  campaigns  and  special  promo2ons   +  Public  Rela2ons   +  Street  Teams   +  Points  of  Sales     +  Flyers,  Posters,  S2ckers,  Shirts,  Calendars,  Maps..   +  Cd's  and  Dvd's   +  Banners,  Led  Screens   +  Press  Conferences  &  Backing   +  Raffles  (Car)   +  More  ..   Download  Card  
  • 9.   Friday  11   Saturday  12   Sunday  13       Oscar  D'Leon  (Venezuela)   Fito  Páez  (Argen2na)     Ruben  Blades  (Panamá)   Willy  Chirino  (Cuba)   Jarabe  de  Palo  (España)   Diego  Torres  (Argen2na)   Wilfrido  Vargas  (Rep  Dominicana)   Los  Pericos  (Argen2na)     Servando  y  Floren2no  (Vzla)   Grupo  Niche  (Colombia)     Aterciopelados  (Colombia)   Tempano  (Venezuela)   Amara  la  Negra  (Cuba)   King  Changó  (Venezuela)   Donato  Poveda  (Cuba)   DJ:  Willy  (Miami)   Caramelos  de  Cianuro  (Vzla)   Eduardo  Osorio  (Miami)     Diva  Gash  (Colombia)   Patafunk  (NY)     Locos  por  Juana  (Miami)   DJ:  Nayib  Estefan  (NY)   Estados  Alterados  (Colombia)     DJ:  Mr.  Pauer  (Miami)   ENT AINM E N T E RT **  The  lineup  may  be  subject  to  change   ANTS CONS ULT
  • 10.   Rola  Fest  will  allow  filming  of  content:     All  Access:     +  Bayfront  Park   +  Stage   +  Backstage   +  Press  Room   +  Produc2on  Office   +  Airport  (Ar2sts  Arrival)   +  Ar2sts  Ground  Transporta2on     MENT E NTE R TAIN **Filming  is  subject  to  contracts  and  venue  rules   ANTS CONS ULT
  • 11. Affordable  value  2ckets  and  divided  by  categories:        VIP:  $  75      VIP  Package  for  2  days:  $60  per  day  ($  120)      VIP  Packages  for  3  days:  $50  per  day  ($  150)        General  Admission:  $  40      General  Admission  for  2  days:  $35  per  day  ($  70)      General  Admission  for  3  days:  $30  per  day  ($  90)        Youth  up  to  18:  $  20      Children  under  10:  Free        Capacity  10,000  people  per  day  
  • 12. Premium  Plan  $  100,000   Pla6num  Plan  $  50,000   Banners  +  Web  +  Print  Adver2sing  +   Your    Brand    Presents    the  fes2val  +   Fes2val  Screens  (Leds)  +  CD  +  DVD  +   Print  Adver2sing  +  Banners  +  Web  +     Radio  +  Press  +  Magazines  +  Maps  +   Booth    +    Fes2val  Screens      (Leds)    +   Social  Networks    +  Discount  Tickets  +   Press  Room  +    Points  of  Sales  +  CD  +   Meet  &  Greed  +    Street  team  +   DVD  +  Download  Card  +  Web  Ads  +   Contests  +    Awards  &  Souvenirs    +     Radio  +    TV  +    Contests  +    Awards  &   Web  Ads  +    Discount  Tickets  …   Souvenirs    +    Customers  VIP  Access       Social  Networks    +  Discount  Tickets   Direct  Plan  $25,000   +  Meet  &  Greed  +    Street  team  +     campaign  agreed  between  brand  and   produc2on  team   Labeled  Ar2sts  Transporta2on    +       Press  +  Magazines  +  Maps  +  Staff...   Share  Plan  $  10,000  /  $  5,000   Sponsors  by  exchange        
  • 13.     Contacto:     Marilyn  San2ago   786.536.7411   marilyn@la2nentertainmentconsultants.com   www.la2nentertainmentconsultants.com       MENT E NTE R TAIN ANTS C ONS ULT