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Google online marketing challenge 2014

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Marika Torcitto
Marika Torcitto

M is for Mode campaign

Internet
1 von 15
Corso di E-business e Web 2.0 Anno accademico 2013-2014 Prof. Emanuela Prandelli Laura Delpozzo, Paola locatelli, Giulia Piccardo, Martina Rossi, Antonietta Rubini, Marika Torcitto
Nasce nel 2009 come fashion blog maschile Italiano Contiene articoli di moda maschile e di stile di vita ma sta ampliando la propria offerta fornendo articoli di moda femminile 1.155 like fino al 30/04/2014 301 seguaci fino al 30/04/2014 Fonti di profitto Articoli su richiesta
Competitors Market analysis Clienti: 18-25 anni Barriere all’entrata basse Posizione marginale ma in fase di crescita www.giorgiociccone.com www.imonili2010.blogspot.it www.whosdaf.com 1) Vivendo nella città della moda (Milano), hanno la possibilità di partecipare a eventi ad hoc e di raccontarli da un punto di vista giovanile 2) Bilinguismo del sito
Punti di forza Punti di debolezza Antonio Cerro Misformode Chicco di felicità David Mayer Naman Keywords Search results
19.80% 80.20% Returning visitors New visitors 46.50% 36.50% Organic Search Direct Search Social Referral Other
Incrementare il traffico del sito Aumentare interattività con il cliente Word of mouse positivo
Incrementare il traffico del sito Attrarre nuovi navigatori con il giveaway Considerare il numero di visitatori (+ 10%) Aumentare interattività con l’utente Incremento dei content dello stesso generato sul blog Membri attivi
- Fidelizza il cliente - Attrae nuovi utenti
Periodo • 10 giorni • 25 euro al giorno Devices • Pc Fasce orarie • 14-17.00 • 20.30-22.00 Georeferenziazione : No CPC massimo : 1 $
Keywords negative • Città • Indumenti specifici • Marchi • Cravatta • O-blio Keywords positive • Glamour • Consigli moda • Accessori • Giveaway • Fashion
M is for Mode www.misformode.com/2014/05/new-cont Vuoi gli accessori alla moda? Partecipa al contest! M is for Mode www.misformode.com/2014/05/new-cont Give away accessori In regalo una cravatta o-blio! M is for Mode www.misformode.com/2014/05/new-cont Giveaway M is for Mode Vinci l'accessorio del momento! Top Ad M is for Mode - Vuoi gli accessori alla moda? www.misformode.com/2014/05/new-cont Partecipa al contest! Side Ad M is for Mode www.misformode.com/2014/05/new-cont Give away accessori In regalo una cravatta o-blio M is for Mode www.misformode.com/2014/05/new-cont Giveaway M is for Mode Vinci l'accessorio del momento
Devices Pc Mobile Tablet Nuove keywords Abbigliamento online Moda fashion online Moda abbigliamento Acquista abbigliamento online Fasce orarie: dalle 9.00 alle 17.00
30/04/2014 25/05/2014 1155 like 1337 like 304 follower 395 like 24% new visitors 76% returning visitors
Google online marketing challenge 2014

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Google online marketing challenge 2014

  • 1. Corso di E-business e Web 2.0 Anno accademico 2013-2014 Prof. Emanuela Prandelli Laura Delpozzo, Paola locatelli, Giulia Piccardo, Martina Rossi, Antonietta Rubini, Marika Torcitto
  • 2. Nasce nel 2009 come fashion blog maschile Italiano Contiene articoli di moda maschile e di stile di vita ma sta ampliando la propria offerta fornendo articoli di moda femminile 1.155 like fino al 30/04/2014 301 seguaci fino al 30/04/2014 Fonti di profitto Articoli su richiesta
  • 3.
  • 4. Competitors Market analysis Clienti: 18-25 anni Barriere all’entrata basse Posizione marginale ma in fase di crescita www.giorgiociccone.com www.imonili2010.blogspot.it www.whosdaf.com 1) Vivendo nella città della moda (Milano), hanno la possibilità di partecipare a eventi ad hoc e di raccontarli da un punto di vista giovanile 2) Bilinguismo del sito
  • 5. Punti di forza Punti di debolezza Antonio Cerro Misformode Chicco di felicità David Mayer Naman Keywords Search results
  • 6. 19.80% 80.20% Returning visitors New visitors 46.50% 36.50% Organic Search Direct Search Social Referral Other
  • 7. Incrementare il traffico del sito Aumentare interattività con il cliente Word of mouse positivo
  • 8. Incrementare il traffico del sito Attrarre nuovi navigatori con il giveaway Considerare il numero di visitatori (+ 10%) Aumentare interattività con l’utente Incremento dei content dello stesso generato sul blog Membri attivi
  • 9. - Fidelizza il cliente - Attrae nuovi utenti
  • 10. Periodo • 10 giorni • 25 euro al giorno Devices • Pc Fasce orarie • 14-17.00 • 20.30-22.00 Georeferenziazione : No CPC massimo : 1 $
  • 11. Keywords negative • Città • Indumenti specifici • Marchi • Cravatta • O-blio Keywords positive • Glamour • Consigli moda • Accessori • Giveaway • Fashion
  • 12. M is for Mode www.misformode.com/2014/05/new-cont Vuoi gli accessori alla moda? Partecipa al contest! M is for Mode www.misformode.com/2014/05/new-cont Give away accessori In regalo una cravatta o-blio! M is for Mode www.misformode.com/2014/05/new-cont Giveaway M is for Mode Vinci l'accessorio del momento! Top Ad M is for Mode - Vuoi gli accessori alla moda? www.misformode.com/2014/05/new-cont Partecipa al contest! Side Ad M is for Mode www.misformode.com/2014/05/new-cont Give away accessori In regalo una cravatta o-blio M is for Mode www.misformode.com/2014/05/new-cont Giveaway M is for Mode Vinci l'accessorio del momento
  • 13. Devices Pc Mobile Tablet Nuove keywords Abbigliamento online Moda fashion online Moda abbigliamento Acquista abbigliamento online Fasce orarie: dalle 9.00 alle 17.00
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