SlideShare ist ein Scribd-Unternehmen logo
1 von 43
do you
need a
link
audit?
@Marie_Haynes
I love
doing
link
audits!!!
@Marie_Haynes
But do
you
really
need
@Marie_Haynes
@Marie_Haynes
@Marie_Haynes
Have you
been
involved in
low quality
link @Marie_Haynes
Do you have links that look
like this?
@Marie_Haynes
Or this?
@Marie_Haynes
Or this?
@Marie_Haynes
low quality links?
Yes! you need a link audit!
@Marie_Haynes
What
about self
made
links from
decent
sources? @Marie_Haynes
like moz?
@Marie_Haynes
like moz?
@Marie_Haynes
been building links on a
large scale?
Yes! You need a link audit!
@Marie_Haynes
how’s
your
anchor
text?
@Marie_Haynes
how’s
your
anchor
text?
@Marie_Haynes
got lots of keyword
anchored links?
Yes! You need a link audit!
@Marie_Haynes
Have you seen a
drop that coincides
with a penguin
update or refresh?
@Marie_Haynes
www.penguindates.com
https://www.mariehaynes.c
om/algo-changes-and-
more/
@Marie_Haynes
In Google
Analytics click
acquisition
@Marie_Haynes
In Google
Analytics click
acquisition
All traffic
@Marie_Haynes
In Google
Analytics click
acquisition
All traffic
source/medium
@Marie_Haynes
In Google
Analytics click
acquisition
All traffic
source/medium
google/organic
@Marie_Haynes
change the date back to
before
april 24, 2012
@Marie_Haynes
see any drops that coincide
with penguin?
@Marie_Haynes
even a small drop is cause
for concern
@Marie_Haynes
@Marie_Haynes
traffic drop on a known or
suspected Penguin rerun
date?
Yes! you need a link audit!@Marie_Haynes
Low quality link
building?
large scale link
building?
keyword anchored
@Marie_Haynes
Low quality link
building?
large scale link
building?
keyword anchored
@Marie_Haynes
Low quality link
building?
large scale link
building?
keyword anchored
@Marie_Haynes
Low quality link
building?
large scale link
building?
keyword anchored
@Marie_Haynes
@Marie_Haynes
ouch.
@Marie_Haynes
ouch.
@Marie_Haynes
panda!
@Marie_Haynes
panda!
@Marie_Haynes
other reasons to do a link
audit
@Marie_Haynes
other reasons to do a link
audit
suspected negative seo
@Marie_Haynes
other reasons to do a link
audit
suspected negative seo
hacked site
@Marie_Haynes
other reasons to do a link
audit
suspected negative seo
hacked site
to learn what has worked@Marie_Haynes
be sure to look at the
whole
picture
@Marie_Haynes
thank you!
marie@mariehaynes.com
@marie_haynes

Weitere ähnliche Inhalte

Was ist angesagt?

#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013
Rachael Gerson
 

Was ist angesagt? (20)

#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013
 
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
 
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
 
Low Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusLow Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
 
Content Promotion Tactics for Link Building
Content Promotion Tactics for Link BuildingContent Promotion Tactics for Link Building
Content Promotion Tactics for Link Building
 
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
 
Pubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEOPubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEO
 
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
 
Digital Literacy -- What Students Should Know
Digital Literacy -- What Students Should KnowDigital Literacy -- What Students Should Know
Digital Literacy -- What Students Should Know
 
Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012
 
Darwin Analytics Event
Darwin Analytics EventDarwin Analytics Event
Darwin Analytics Event
 
Your Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseoYour Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseo
 
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
 
Pubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile LastPubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile Last
 
Search Exchange Analytics Insights
Search Exchange Analytics InsightsSearch Exchange Analytics Insights
Search Exchange Analytics Insights
 
TalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & ShannonTalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & Shannon
 
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User TrustBrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
 
4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords Insights4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords Insights
 
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
 
SEO & Content Areas for Growth in 2019
SEO & Content Areas for Growth in 2019 SEO & Content Areas for Growth in 2019
SEO & Content Areas for Growth in 2019
 

Andere mochten auch

Evangélisation et Diaconie
Evangélisation et DiaconieEvangélisation et Diaconie
Evangélisation et Diaconie
blogparoisse
 
Activités proposés dans les EPN
Activités proposés dans les EPNActivités proposés dans les EPN
Activités proposés dans les EPN
Alezarcatic44
 

Andere mochten auch (15)

Paola
PaolaPaola
Paola
 
Basic englishgrammar
Basic englishgrammarBasic englishgrammar
Basic englishgrammar
 
Sexto ccnn 2016 2017
Sexto ccnn 2016 2017Sexto ccnn 2016 2017
Sexto ccnn 2016 2017
 
Alisante natural
Alisante naturalAlisante natural
Alisante natural
 
Become a Corporate Partner with Meals on Wheels America
Become a Corporate Partner with Meals on Wheels AmericaBecome a Corporate Partner with Meals on Wheels America
Become a Corporate Partner with Meals on Wheels America
 
Obradoiro de Bioconstrucción
Obradoiro de BioconstrucciónObradoiro de Bioconstrucción
Obradoiro de Bioconstrucción
 
Webinar: DIY in-a-Box
Webinar: DIY in-a-BoxWebinar: DIY in-a-Box
Webinar: DIY in-a-Box
 
hardware ismael
hardware ismaelhardware ismael
hardware ismael
 
Herramientas
HerramientasHerramientas
Herramientas
 
Evangélisation et Diaconie
Evangélisation et DiaconieEvangélisation et Diaconie
Evangélisation et Diaconie
 
Activités proposés dans les EPN
Activités proposés dans les EPNActivités proposés dans les EPN
Activités proposés dans les EPN
 
к1 (1) (копия 1)
к1 (1) (копия 1)к1 (1) (копия 1)
к1 (1) (копия 1)
 
Formas de energía
Formas de energíaFormas de energía
Formas de energía
 
Виктор Сергиенко «Асинхронный IO-boundPython: миф или реальность?»
Виктор Сергиенко «Асинхронный IO-boundPython: миф или реальность?»Виктор Сергиенко «Асинхронный IO-boundPython: миф или реальность?»
Виктор Сергиенко «Асинхронный IO-boundPython: миф или реальность?»
 
портфолио 2017
портфолио 2017портфолио 2017
портфолио 2017
 

Ähnlich wie Do you need a link audit - Marie Haynes Pubcon Vegas 2015

Ähnlich wie Do you need a link audit - Marie Haynes Pubcon Vegas 2015 (6)

Google's Quality Raters' Guidelines. The key to improving rankings in 2018 an...
Google's Quality Raters' Guidelines. The key to improving rankings in 2018 an...Google's Quality Raters' Guidelines. The key to improving rankings in 2018 an...
Google's Quality Raters' Guidelines. The key to improving rankings in 2018 an...
 
Sustainable SEO Critical Thinking Required
Sustainable SEO Critical Thinking RequiredSustainable SEO Critical Thinking Required
Sustainable SEO Critical Thinking Required
 
Beyond Rankings - Actionable SEO Reports Your Boss Will Love
Beyond Rankings - Actionable SEO Reports Your Boss Will LoveBeyond Rankings - Actionable SEO Reports Your Boss Will Love
Beyond Rankings - Actionable SEO Reports Your Boss Will Love
 
Google's Quality Raters' Guidelines: Marie Haynes #UtahDMC 2018
Google's Quality Raters' Guidelines: Marie Haynes #UtahDMC 2018Google's Quality Raters' Guidelines: Marie Haynes #UtahDMC 2018
Google's Quality Raters' Guidelines: Marie Haynes #UtahDMC 2018
 
Sha Menz: Keeping Penguins From Your Door
Sha Menz: Keeping Penguins From Your DoorSha Menz: Keeping Penguins From Your Door
Sha Menz: Keeping Penguins From Your Door
 
SEO: What To Do When Your Organic Traffic Drops
SEO: What To Do When Your Organic Traffic DropsSEO: What To Do When Your Organic Traffic Drops
SEO: What To Do When Your Organic Traffic Drops
 

Kürzlich hochgeladen

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
anilsa9823
 

Kürzlich hochgeladen (20)

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 

Do you need a link audit - Marie Haynes Pubcon Vegas 2015