This presentation was made for the Future Libraries 2013 Conference. Presentation date: December 7th 2013 The slides for my workshop about Aarhus Public Libraries and a sample of our Design Thinking tools. A 1 1/2 hour workshop is not enough, In case you want to do somethings similar.

1. DESIGN THINKING
INSPIRING COMMUNITIES
Future
Library
Unconference
2013

2. TODAYS MENU
(What we’ll talk about)

3. Topic No. 1
Topic No. 2
INTRODUCING
TODAYS MENU
DESIGN THINKING
AARHUS PUBLIC
(What we’ll talk about)
LIBRARIES
WHO ARE
Topic No. 3
A DESIGN
PROCESS IN
60 MINUTES

4. Fact No. 1
WE ARE A PUBLIC LIBRARY
(+18 BRANCHES)
SITUATED IN THE MIDDLE
OF DENMARK

5. Fact No. 2
WORKING TOWARDS
MAKING THE BEST
POSSIBLE LIBRARY
FOR THE CITIZENS
OF AARHUS

8. NIVEAU 2

10. Fact No. 3
7
va
ore
c
ues
l
THE CITIZEN AS KEY FACTOR
LIFELONG LEARNING & COMMUNITY
DIVERSITY, COOPERATION & NETWORK
CULTURE & EXPERIENCE
BRIDGING CITIZENS, TECHNOLOGY
& KNOWLEDGE
FLEXIBLE & PROFESSIONAL
ORGANISATION
A SUSTAINABLE ICON
FOR AARHUS

11. Fact No. 4
WE WORK WITH IDEO AND
CHICAGO PUBLIC LIBRARIES
ON CREATING A TOOLKIT
FOR INNOVATION IN
PUBLIC LIBRARIES

12. Fact No. 5
WE’RE WORKING WITH
DESIGNTHINKING GUIDED BY
IDEO ON A SERIES OF
EXPERIMENTS FOR: PLAY,
CHILDREN & FAMILIES,
IT IN LIBRARIES, TEENS
& CO-WORKING

13. Fact No. 6
WE’RE GROUNDING OUR
RESEARCH IN OUR USERS
AND WHAT THEY FIND
DESIRABLE
WE BUILD EMPATHY
THROUGH INTERVIEWS
& OBSERVATION

14. Fact No. 7
WE ARE MAKING A
LIBRARY FOR PEOPLE
- SO WE START WITH
PEOPLE

15. THE DESIGNPROCESS
THE DESIGN PROCESS
1. DISCOVERY
2. INTERPRETATION
3. IDEATION
4. EXPERIMENTATION
5. EVOLUTION
I have a challenge.
How do I approach it?
I learned something.
How do I interpret it?
I see an opportunity.
What do I create?
I have an idea.
How do I build it?
I tried something new.
How do I evolve it?
Understand the
challenge,
Prepare research,
Gather inspiration
Tell stories,
Search for meaning,
Frame opportunities
Generate ideas,
Refine ideas
Make prototypes,
Get feedback
Track learnings,
Move forward
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

16. THE DESIGN PROCESS
IN 60 MINUTES (!)
SOURCE OF METHOD AND INSPIRATION: IDEO

17. THE DESIGNPROCESS
THE DESIGN PROCESS
1. DISCOVERY
2. INTERPRETATION
3. IDEATION
4. EXPERIMENTATION
5. EVOLUTION
I have a challenge.
How do I approach it?
I learned something.
How do I interpret it?
I see an opportunity.
What do I create?
I have an idea.
How do I build it?
I tried something new.
How do I evolve it?
5 MINUTES
20 MINUTES
15 MINUTES
20 MINUTES
5 MINUTES
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

18. THE DESIGNPROCESS
THE DESIGN PROCESS
1. DISCOVERY
2. INTERPRETATION
FRAMING THE PROBLEM:
MORE POSSIBILITIES
3. IDEATION
4. EXPERIMENTATION
5. EVOLUTION
DEVELOPING, REFINING:
LESS OPTIONS
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

19. Phase 1:
DISCOVERY

20. How might libraries set
the stage for volunteer
initiatives?
How can libraries foster
great civic engagement
amongst visitors and
constituents?
How might libraries promote
further accessibility and
transperancy of information
especially for those without
internet at home?
PROBLEMS YOU MIGHT BE THINKING ABOUT
How might the library
reach those who can
benefit the most from
free and equal access
to knowledge?
How might the libraries further
digital literacy and better the
young people’s use of technology
with limited resources?
How might libraries
capatalize on being
“safe spaces” within
urban centers?

21. TODAY’S DESIGN CHALLENGE:

22. HOW MIGHT WE
SUPPORT AND
TODAY’S DESIGN CHALLENGE:
INSPIRE YOUTHS
TO HELP BUILD
COMMUNITIES?

23. Take one minute
GRAB A POST-IT AND
WRITE THE FIRST IDEA
THAT COMES TO MIND

24. Other thought starters:
CREATIVITY, PLAY, (DIGITAL) LITERACY,
MAKER SPACES, CROWD SOURCING,
UPCYCLING, SUSTAINABILITY,
SHARING CULTURE,
COLLABORATIVE LEARNING

25. IN DESIGN RESEARCH, TRY TO DO THIS:
Topic No. 1
Topic No. 2
Topic No. 3
DON’T ASK/
OBSERVE
DESIGN FOR
BEHAVIOR
DEEP EMPATHY
SOURCE: IDEO

26. Don’t Ask
SURVEYS AND FOCUS
GROUPS ARE GREAT
TOOLS FOR VALIDATION,
BUT IT TAKES FIELD
WORK TO GAIN
TRUE INSIGHT

27. Don’t Ask
SEGMENTATION AND
DEMOGRAPHICS MAY
IDENTIFY MARKETS,
BUT BEHAVIORS TELL
US WHAT TO DO.

28. Deep Empathy
DESIGNING MEANINGFUL
SOLUTIONS STARTS WITH DEEP
EMPATHY FOR THEIR NEEDS,
HOPES, AND ASPIRATIONS
FOR THE FUTURE.
SOURCE: IDEO

29. SOURCE: IDEO

30. DISCOVERY
STEP 1:
STEP 2:
STEP 3:
OPEN UP YOUR
INSPIRATION
PACKETS
EACH TAKE ONE
STORY CARD AND
READ THROUGH IT
REFLECT
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
YOUR OWN
PERSONAL STORIES
COUNT, TOO!
SOURCE: IDEO

31. Phase 2:
INTERPRETATION

32. LET’S LOOK BACK AT OUR
DESIGN CHALLENGE

33. HOW MIGHT WE
SUPPORT AND
LET’S LOOK BACK AT OUR
INSPIRE YOUTHS
DESIGN CHALLENGE
TO HELP BUILD
COMMUNITIES?

34. TO INTERPRET OUR STORIES, WE’LL
FOCUS ON 1. INSIGHTS, 2. THEMES, AND
3. ‘HOW MIGHT WE’ QUESTIONS
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

35. Insights
CAPTURE ON POST-ITS:
WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?
WHAT DID THIS PERSON CARE ABOUT THE MOST?
WHAT MOTIVATES OR ENGAGES HIM/HER?
WHAT FRUSTRATED HIM/HER?
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

36. Themes
CLUSTER POST-ITS:
GROUP RELATED INFORMATION
FIND HEADLINES
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

37. ‘HMW’ Questions
FRAME OPPORTUNITIES:
TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS
HOW MIGHT WE...
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

38. Phase 2:
INTERPRETATION
INTERPRETATION
STEP 1:
Insights
CAPTURE ON POST-ITS:
WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?
WHAT DID THIS PERSON CARE ABOUT THE MOST?
WHAT MOTIVATES OR ENGAGES HIM/HER?
WHAT FRUSTRATED HIM/HER?
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

39. Phase 2:
INTERPRETATION
INTERPRETATION
STEP 2:
Themes
CLUSTER POST-ITS:
GROUP RELATED INFORMATION
FIND HEADLINES
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

40. Phase 2:
INTERPRETATION
INTERPRETATION
STEP 3:
HMW
Questions
FRAME OPPORTUNITIES:
TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS
HOW MIGHT WE...
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

41. Phase 3:
IDEATION

42. Phase 3:
IDEATION
IDEATION
STEP 1:
STEP 2:
STEP 3:
CHOOSE 1-2 HMW
QUESTIONS TO
BRAINSTORM
BRAINSTORM
VISUALLY USING
POST-ITS
VOTE ON THE IDEA
YOU’D LIKE TO
PROTOTYPE
USE DOTS TO VOTE–EACH
PERSON GETS 3 DOTS
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

43. Phase 4: 4:
Phase
EXPERIMENTATION
EXPERIMENTATION
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101

44. RAPID PROTOTYPING BRINGS
IMMEDIATE TANGIBILITY TO IDEAS,
MAKING THEM INSTANTLY SHAREABLE
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

45. Prototyping
METHODS TO USE:
ROLE-PLAYING
BODY-STORMING
PHYSICAL MOCK-UP
CUT-AND-PASTE
TALK LESS, MAKE MORE!
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

46. Concept summary
CAPTURE YOUR IDEA:
TAKE 5 MINUTES TO RECORD THE
SUMMARY OF YOUR IDEA AS A GROUP–
WRITE DIRECTLY ON THE POSTERS ON THE WALL
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

47. Phase 4:
EXPERIMENTATION
EXPERIMENTATION
STEP 1:
Prototyping
METHODS TO USE:
ROLE-PLAYING
BODY-STORMING
PHYSICAL MOCK-UP
CUT-AND-PASTE
TALK LESS, MAKE MORE!
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

48. Phase 4:
EXPERIMENTATION
EXPERIMENTATION
STEP 2:
Concept
Summary
CAPTURE YOUR IDEA:
TAKE 5 MINUTES TO RECORD
THE SUMMARY OF YOUR
IDEA AS A GROUP–
WRITE DIRECTLY ON THE
POSTERS ON THE WALL
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

49. Phase 5:
EVOLUTION

50. Phase 5:
EVOLUTION
EVOLUTION
STEP 1:
STEP 2:
PAIR UP WITH
ADJACENT GROUP
STEP 3:
TEAM PRESENTS GIVE FEEDBACK ON
FOR 2 MIN
CONCEPT
REPEAT #2 AND #3
FOR OTHER TEAM
J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
SOURCE: IDEO

51. QUESTIONS?

52. THANK YOU =)
MKROG@AARHUS.DK
DBL@AARHUS.DK