This document provides tips for structuring blog posts to attract search engines and generate more leads for a real estate business. It recommends using relevant titles that incorporate location-specific keywords and questions. The content should provide answers to consumer questions, tools to help them reach their goals, and showcase expertise. Images, lists, and links can break up the text. Posts should be categorized broadly and tagged with specific keywords to aid discoverability. The conclusion should summarize key points and include calls to action like contact forms. Following these guidelines can help posts appeal to both consumers and search engines.

1. How to Structure a Blog Post to Attract Google and Create More Leads Leverage Your Blogging Efforts to Enhance Your Real Estate Business Mariana Wagnerwww.MarianaWagner.com

2. How to Structure a Blog Post to Attract Google and Create More Leads This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog. From there you can add all the other elements that make your blog more “you”.

4. What Do Consumers Want? Information - Answers to Their Questions Service - Tools to Help Them Reach Their Goals Business – Hire You to Help Them Buy or Sell a Property

6. What Does Google Want? Relevancy – Real Answers to Inquiries Consistency – Updated Information Honesty – No Spam

9. Target longer phrases if they're relevant

10. Target searcher intent

11. Must be relevant

12. Must Be Area Specific

13. Use questions as titles

14. Repeat in the headline/title in your blog posts

16. Effective Posts Titles

17. Effective Posts Titles Appeal to Consumers: Information & Answers Decision to Read Further

18. Effective Posts Titles Appeal to Google: Relevancy Important Factor in Search Engine Ranking www.seomoz.org/blog/best-practices-for-title-tags

21. Use your keywords

22. It’s NOT about YOU

23. Break up your post:

24. White space

25. Bulleted lists

26. Photos

27. Short, sweet and to the point

29. Miamism.com (by Wordle.net)

30. ActiveRain.com (by Wordle.net)

33. Housechick.com

35. Blog Post Images Where to Get Images: Do Not Use Images From Search Engines or Microsoft Clipart Take Your Own Pictures Create Your Own Graphs/Charts iWork 2009 (MAC) MS Word/Excel 2007 (PC) Buy Images iStockPhoto 123RF.com Borrow Images LEGALLY Flickr.com Local Photographers

36. Effective Posts Appeal to Consumers: Information & Answers Service – Links to More Information Shows you ARE the expert

37. Effective Posts Appeal to Google: Relevancy - Your Post is Relevant to Your Audience Consistency - Regular Updates/Market Reports Honesty - Your Post Matches Your Title

39. Effective Conclusions Summarize your post Link to another post Use effective Calls to Action IDX & CMA Contact Information http://budurl.com/CallToActionButtons

40. Effective Conclusions - Signature

41. Effective Post Conclusions Appeal to Consumers: Service – Links to Tools (IDX/CMA) Business - Ability to Contact You

42. Effective Post Conclusions Appeal to Google: Relevancy - Opportunity for More Keywords & Links

43. Categories “Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net Read More: Using Categories and Tags Effectively on Your Blog http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/

44. Categories LifestyleDenver.com WoodlandParkRealEstateConnection.com

45. Categories vs. Tags Categories = BROWSING = broad Tags = SEARCHING = specific

46. TAG “A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.” Read more: http://technorati.com/tag/#ixzz0kofx0ddE

47. Tags

49. Write Effective Content

50. Wrap it Up With a Good Conclusion

51. Categorize it Appropriately