I will share my strategies to get (and keep) new clients.
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I'm the Founder of BeDigitalBeFree, Inspiring Careers Podcast and LinkedEnglish. A Digital Nomad Mom.
My mission is to help inspire more and more people to find the work that sets them free, like I did. I help them build a Digital version of what they do so they can work from anywhere.
I'm a certified international Career Coach with a strong entrepreneurial and commercial background. I have taught, trained and coached hundreds of professionals from all over the world. As a digital nomad mom, I've lived in several countries enjoying the freedom of being digital.
Webinar strategies to get new clients as a freelancer
1. STRATEGIES TO GET (AND KEEP) NEW CLIENTS
AS A FREELANCER
W W W . B E D I G I T A L B E F R E E . C O M
with Mari Pimenta
@bedigitalbefree
2. HUNTING X
FARMING
.
Typically thought of as ‘the doers,’ hunters
aim to close as many deals as fast as
possible. They often focus on deal quantity
and love to explore new areas.
Farmers focus on developing long-term
customer relationships and working with others.
Salespeople with this attitude are happy
working with a few customers to create a lasting
impact.
WE NEED BOTH SKILL SETS
3. FREELANCER
Freelancers work hard for
their money.
If you don’t earn a regular salary from
one person, you’re a freelancer.
SOLOPRENEUR
Entrepreneurs work hard
to set up systems that
make them money.
An entrepreneur is in it for the long haul, willing to take risks.
He/she is the CEO of a business, not a person with skills to sell.
4. TESTIMONIALS
ARE THE BEST BIO
0- SURPRISE YOUR CLIENT!
- BE MUCH BETTER THAN HE
EXPECTED
- MAKE HIM FEEL LIKE
TALKING ABOUT YOU WITH
HIS FRIENDS
WORD OF MOUTH
IS ESSENTIAL
A HAPPY CLIENT
WILL BRING YOU THE REST YOU NEED
5. THE POWER OF A TESTIMONIAL
"MARI IS A HIGH-PERFORMANCE PROFESSIONAL, EXTREMELY KNOWLEDGEABLE, SHE
THOROUGHLY UNDERSTANDS THE TOOLS SO THAT PEOPLE CAN REALIZE THEIR DREAMS AND
PROFESSIONAL DESIRES. BEING A DIGITAL NOMAD, UNDERSTANDING DIFFERENT CULTURES, SHE
ALSO PROVIDES A HOLISTIC VIEW OF LIFE ALLOWING A VERY EFFECTIVE APPROACH TO THE
PROBLEMS SO THAT THE OBJECTIVES ARE ACHIEVED."
ROBERTO LIBERATO, CO-FOUNDER AND CSO AT EXPERTISE
"ENERGY AND CREATIVITY SYNTHESIZE MARI AS A COACH. I NEVER THOUGHT TO HIRE A
COACH UNTIL I MET HER. (...) SHE PROPOSED ONE SESSION OF HER COACHING PROGRAM
AND I WAS HOOKED SINCE THEN. RESULTS WERE FANTASTIC SO FAR."
ANDRES BERTE, PODCAST EDITOR, DIGITAL COORDINATOR.
6. is to MAKE ONE CURIOUS
to go see more
1- CREATE A BUSINESS CARD
THAT SHOWS YOU’RE AN
INTERESTING HUMAN TO
WORK WITH: THE DIGITAL
AND THE PRINT VERSION
TOOLS I USE: LEANDOMAINSEARCH
IMAGES
LINKEDIN
TESTIMONIALS
SOCIAL MEDIA
WORDPRESS/ BLOG
ARTICLES
CANVA
DIGITAL BIZ CARD:
PRINT BIZ CARD:
7.
8.
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10.
11.
12.
13.
14.
15. 2- CREATE A PORTFOLIO
LINKEDIN
TESTIMONIALS
MEDIUM.COM/@MARIANAPIMENTA
WORDPRESS.COM/ BLOG
ARTICLES
DIGITAL PORTFOLIO:
SLIDESHARE
WORDPRESS.ORG/ BLOG
SOCIAL MEDIA
16.
17.
18. 3- LIST TOP 10 INDIVIDUALS +
COMPANIES TO SHOW IT TO:
PEOPLE/COMPANIES YOU ADMIRE
PROFESSIONALLY
19. "ANY CHANCE I COULD INTERVIEW YOU ON MY
"INSPIRING CAREERS PODCAST" SO WE CAN
INSPIRE OTHERS WITH YOUR STORY?"
"I'M ORGANIZING A DIGITAL BUSINESS EVENT AND I'D
LOVE FOR YOU TO BE ONE OF OUR SPEAKERS TO
SHARE YOUR EXPERIENCE "
"IF YOU WERE TO HIRE MY SERVICES WOULD THIS
PORTFOLIO CONVINCE YOU? WHAT CHANGES
SHOULD I MAKE?
"I'D LOVE TO OFFER MY SERVICES TO COMPANIES LIKE
GOOGLE, DO YOU KNOW ANYONE THERE BY ANY
CHANCE OR HAVE ANY IDEAS FOR ME?"
4- THINK OF THE BEST
QUESTION OR INVITATION
TO SEND OUT TO EACH OF
THEM
"I HAVE FOLLOWED YOUR WORK AS THE CEO
OF LHH AND I WAS WONDERING WHAT IS, IN
YOUR OPINION TODAY, THE BEST COACHING
SCHOOL IN THE WORLD?"
20. 5- SHARE FOR FREE
-MEETUP.COM
-COUCHSURFING/EVENTS
-WEBINARS!
-SLIDESHARE
-PODCASTING
-MENTOR'S LIST
-GIFT CARDS
21.
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24. 6-NETWORK!!!
-ATTEND CONFERENCES
-JOIN A COWORKING
-VOLUNTEER IN PROJECTS THAT YOU ADMIRE
-JOIN & ACTIVELY PARTICIPATE IN LINKEDIN
(POSTS, GROUPS)
-ANSWER QUESTIONS ON QUORA
-BRING YOUR BIZ CARDS
25. 7.5- ASK FOR FEEDBACK
ABOVE ALL... SURPRISE THEM!
GO BEYOND THEIR EXPECTATIONS!
7.6- IF THEY RECOMMEND A NEW CLIENT, OFFER THEM A
BONUS PRODUCT AS A THANK YOU NOTE.
7- KEEP THE CLIENTS YOU GET!
7.1- LISTEN TO THEM, ASK AND PAY ATTENTION
TO WHAT THEY REALLY NEED
7.2-DELIVER ON SCHEDULE
7.3- LISTEN TO THEM, PAY ATTENTION TO THE
DETAILS, TO WHAT THEY REALLY NEED
7.4-COMMUNICATE WITH THEM ON A REGULAR
BASIS, GO VISIT THEM IN PERSON AT LEAST
ONCE A YEAR IF THAT’S POSSIBLE
7.7- SEND THEM AN UNEXPECTED CARD OR GIFT EACH
YEAR