A dose of user research: techniques to get the team involved in the UX design process (UX in the City: Oxford, 2016)

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To get the whole project team involved in the UX process is essential to achieve a high quality product: developers meeting users and attending usability testing, designers and developers sketching together, clients actively participating in the design process. This talk provides practical UX techniques and tools to integrate UX in Agile project teams and get everyone in the project team contributing to the user experience. About the Speaker: Mariana Morris is head of design at a 85-person software company Oxford Computer Consultants that uses Lean and Agile methodologies to create software, websites and mobile apps for health, engineering, science and social care. She leads a team of UX designers and front-end developers who works integrated with Agile and cross-functional teams. Mariana is a designer with 12 years of experience designing website and mobile apps. She is co-founder of the monthly event UX Oxford and Talking Design, a research project on verbal communication and leadership for designers.

Design

Are you crazy? I can’t
do that! ”
- developer
“
@MARIANAMOTA

This looks nothing like
the design I made! ”
- designer
“
@MARIANAMOTA

Designing or developing  
in isolation  
is not an option.
@MARIANAMOTA

Teams
Techniques
Communication
@MARIANAMOTA

https://userresearch.blog.gov.uk/2014/08/06/have-you-had-your-recommended-dose-of-research/
GOV.UK

Meet users
early and
often.
@MARIANAMOTA

ETHNOGRAPHIC RESEARCH
Oxford Computer Consultants running
user interviews for National Grid@MARIANAMOTA

Mariana 
UX Designer
Mark 
Project Manager
Reynold 
Account Manager
Tim 
Developer
ETHNOGRAPHIC RESEARCH
Oxford Computer Consultants running
user interviews for National Grid@MARIANAMOTA

Paul 
Support and training
Mariana 
UX Designer
Ant
User
USER INTERVIEW
Oxford Computer Consultants running usability
testing at Bath & North East Somerset Council@MARIANAMOTA

USER RESEARCH STREAMED BACK TO THE OFFICE
@MARIANAMOTA

User ﬂow
QUESTION - MISSING - IDEA
@MARIANAMOTA

User ﬂow
Wireframes
QUESTION - MISSING - IDEA
@MARIANAMOTA

http://www.romanpichler.com/tools/product-canvas/
THE PRODUCT CANVAS

User groups
User ﬂow
Sketches
Sprint goal
Sprint tasks
MetricsProject goal
@MARIANAMOTA

http://whatisdesign.net/wid/what-is-design-according-to-bill-buxton/

Feel comfortable
sharing unﬁnished
work.
@MARIANAMOTA

http://plans-for-retrospectives.com/
PROJECT RETROSPECTIVES

Verbal communication:
Facilitator & Leader

Facilitator language
• Warm and neutral
• Active listening
• Passive and inclusive tone
“How about…”
“Maybe we can…”
“What if…”
@MARIANAMOTA

Leader language
• Competence
• Expert
• Direct and muscular language
“That’s absolutely right, and here’s why…”
“I completely agree because…”
“This is my plan…”
@MARIANAMOTA

When asking for feedback: 
• State clearly:  
Where you are at 
What you expect feedback on
• Ask clear questions
• Explain the rationale for your decisions
@MARIANAMOTA

When giving feedback:
• Ask the current status of the design
• Question ﬁrst. Comment last.
• Explain technical challenges
• Don’t refer to your personal taste.  
Refer to the brieﬁng and user research.
@MARIANAMOTA

Avoid:
“I don’t like it.”
“Can’t do it”  
(without explaining why)
@MARIANAMOTA

Go back to the brief.
Gerry Leonidas in an interview for Talking Design

How many designers does it
take to change a light bulb?

Answer:
Does it have to be a light bulb?
How many designers does it
take to change a light bulb?

“Give it 5 minutes.”
https://signalvnoise.com/posts/3124-give-it-ﬁve-minutes

“If someone loses, you
did it wrong”
When negotiating…
http://www.artofmanliness.com/2011/05/11/how-to-haggle-
like-your-old-man/

Github
Photo: https://help.github.com/assets/images/help/pull_requests/conversation.png

But let’s not settle.
We work with technology.

But let’s not settle.
We work with technology.
It’s always changing.

But let’s not settle.
We work with technology.
It’s always changing.
This process will change.

So,
Let’s keep meeting up,
discussing, improving.

So,
Let’s keep meeting up,
discussing, improving.
Regularly.

A dose of user research: techniques to get the team involved in the UX design process (UX in the City: Oxford, 2016)

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2. @MARIANAMOTA

3. UX OXFORD @MARIANAMOTA

4. Are you crazy? I can’t do that! ” - developer “ @MARIANAMOTA

5. This looks nothing like the design I made! ” - designer “ @MARIANAMOTA

6. US THEM @MARIANAMOTA

7. Designing or developing   in isolation   is not an option. @MARIANAMOTA

8. US @MARIANAMOTA

9. THE PROJECT TEAM @MARIANAMOTA

10. @MARIANAMOTA

11. @MARIANAMOTA

12. @MARIANAMOTA

13. Teams Techniques Communication @MARIANAMOTA

14. oxfordcc.co.uk

15.

16. @MARIANAMOTA

17. @MARIANAMOTA

18.

19. https://userresearch.blog.gov.uk/2014/08/06/have-you-had-your-recommended-dose-of-research/ GOV.UK

20. @MARIANAMOTA

21. UX PROJECT LIFECYCLE @MARIANAMOTA

22. Meet users early and often. @MARIANAMOTA

23.

24. ETHNOGRAPHIC RESEARCH Oxford Computer Consultants running user interviews for National Grid@MARIANAMOTA

25. Mariana  UX Designer Mark  Project Manager Reynold  Account Manager Tim  Developer ETHNOGRAPHIC RESEARCH Oxford Computer Consultants running user interviews for National Grid@MARIANAMOTA

26. Paul  Support and training Mariana  UX Designer Ant User USER INTERVIEW Oxford Computer Consultants running usability testing at Bath & North East Somerset Council@MARIANAMOTA

27. USER RESEARCH STREAMED BACK TO THE OFFICE @MARIANAMOTA

28. @MARIANAMOTA

29. USER FLOW @MARIANAMOTA

30. @MARIANAMOTA

31. User ﬂow QUESTION - MISSING - IDEA @MARIANAMOTA

32. QUESTION - MISSING - IDEA @MARIANAMOTA

33. User ﬂow Wireframes QUESTION - MISSING - IDEA @MARIANAMOTA

34. http://www.romanpichler.com/tools/product-canvas/ THE PRODUCT CANVAS

35. THE PRODUCT KANVAS @MARIANAMOTA

36. User groups User ﬂow Sketches Sprint goal Sprint tasks MetricsProject goal @MARIANAMOTA

37. SKETCHING @MARIANAMOTA

38. http://whatisdesign.net/wid/what-is-design-according-to-bill-buxton/

39. Feel comfortable sharing unﬁnished work. @MARIANAMOTA

40.

41. STAKEHOLDER WORKSHOP @MARIANAMOTA

42. http://plans-for-retrospectives.com/ PROJECT RETROSPECTIVES

43.

44. Verbal communication: Facilitator & Leader

45. Facilitator language • Warm and neutral • Active listening • Passive and inclusive tone “How about…” “Maybe we can…” “What if…” @MARIANAMOTA

46. Leader language • Competence • Expert • Direct and muscular language “That’s absolutely right, and here’s why…” “I completely agree because…” “This is my plan…” @MARIANAMOTA

47. When asking for feedback:  • State clearly:   Where you are at  What you expect feedback on • Ask clear questions • Explain the rationale for your decisions @MARIANAMOTA

48. When giving feedback: • Ask the current status of the design • Question ﬁrst. Comment last. • Explain technical challenges • Don’t refer to your personal taste.   Refer to the brieﬁng and user research. @MARIANAMOTA

49. Avoid: “I don’t like it.” “Can’t do it”   (without explaining why) @MARIANAMOTA

50. Go back to the brief. Gerry Leonidas in an interview for Talking Design

51. Designers need to know the ‘why’s.

52. How many designers does it take to change a light bulb?

53. Answer: Does it have to be a light bulb? How many designers does it take to change a light bulb?

54. “Give it 5 minutes.” https://signalvnoise.com/posts/3124-give-it-ﬁve-minutes

55. “If someone loses, you did it wrong” When negotiating… http://www.artofmanliness.com/2011/05/11/how-to-haggle- like-your-old-man/

56. Communication tools

57. Github Photo: https://help.github.com/assets/images/help/pull_requests/conversation.png

58. Jira

59. Trello

60. Trello

61. Sqwiggle

62. But let’s not settle.

63. But let’s not settle. We work with technology.

64. But let’s not settle. We work with technology. It’s always changing.

65. But let’s not settle. We work with technology. It’s always changing. This process will change.

66. So, Let’s keep meeting up, discussing, improving.

67. So, Let’s keep meeting up, discussing, improving. Regularly.

A dose of user research: techniques to get the team involved in the UX design process (UX in the City: Oxford, 2016)

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A dose of user research: techniques to get the team involved in the UX design process (UX in the City: Oxford, 2016)