From crazy marketing stunts to insane pricing strategies. Marketing is all about standing out in an overcrowded market place. Here's one such case study that brought together two rivals and broke the internet.
6. So in 2021,
when they announced ‘their
third and final chapter’ it got
everyone buzzing
7. Everyone was like this is it,
there’s going to be another
boxing match
Except that wasn’t the plan
all along
8. Instead, KSI and Logan used
the hype to announce the
launch of their final chapter :
PRIME
9. …and the rest is history
They leveraged the attention they
knew a fight between them would
create to launch a business and
make some sweet sweet money