1. REPUBLICAN MESSAGING
KSEC In-Person Planning Meeting

2. DIALOGUE FAILURE
 Environmentalist rhetoric often too doomsday
& elitist
 Expects everyone to be motivated by abstract,
easily misconstrued data
 Open body language not utilized fully
 More persuasive than words themselves
 Needs to speak to common values

4. BEGIN WITH COMMON GROUND
 First, connect emotionally.
 Enter their perspective.
 People are more likely to listen to and
understand someone who can empathize with
them
 Helpful to look into decision-makers’
upbringing, past decisions, & interests to find
where you intersect

6. COMMON GROUND
 While realistic, keep your message positive,
what can be gained (rather than what will be
otherwise lost)
 More permanent, high-paying jobs
 Less pollution, more resources
 Better civic health
 Energy independence

8. WORKSHOP
 Lobby “a Republican” regarding an issue:
climate change, minimum wage, etc.
 Connect emotionally
 Find common ground, trust by sharing your own
relatable story
 Speak to their values, how your story is also
theirs
 Work them through how their actions might
contradict your common values
 Have a call-to-action, & stay friends!