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Model Factory
October 2016
Advanced Analytics
Maria Vechtomova
Chris Molanus
About KPN
About KPN
2014 20162015 2017 2018 2019 2020
BM
CM
€ bn
Total TelCo market
1. Revenu declining
2. NPS increasing
3. Cost reduction
4. Simplification
Trend traditional TelCo market: continuous decline
About KPN
Data & Analytics
Analytics
Data &
Information
Advanced
Analytics
Customer
interaction
CEO
CCO COO CFO
Model development & production before
Data discovery
Test model
Production model
Scheduling
4 months
Main components of the model factory before
Orchestrator Compute engine Storage
Main components of the model factory now
Orchestrator Compute engine StorageVersion control
Model development & production now
Data discovery
Test model
Production model
Scheduling
Data discovery
Test model
Production model
Scheduling
4 months
1,5 months
Before
Now
Development process
Fork base model Fill in template
modelFactory
Development process
Create connection to database/ compute engine using
credentials stored on user’s machine
Development process
Generate a session ID and add it to run_history + fill in the
start time; end time stays empty till the end of the session
Development process
Load data from the database
Development process
Create summary statistics and store it in the database
Development process
Development process
Create variable importance information and store
it in the database
Development process
Development process
Create model performance statistics and store it in the
database
Development process
Store model scores in the database
Development process
Update end_time of the session in run_history table
Development & production
Fork base model Fill in template
modelFactory
Test model in
development
Test model in
production
Reporting and monitoring
Reporting and monitoring
Reporting and monitoring
Reporting and monitoring
Workflow
Analysts
Workflow
Development
Master
Production
V1
Workflow
Feature 1
Feature 3
Development
Master
Production
V1
Workflow
Feature 1
Feature 3
Development
Master
Production
V1 V2
Workflow
Feature 1
Feature 3
Development
Master
Production
Feature 2
V1 V2
Workflow
Feature 1
Feature 3
Development
Master
Production
Hot Fix
Feature 2
V1 V2 V2.1
V2.1
Workflow
Feature 1
Feature 3
Development
Master
Production
Hot Fix
Feature 2
V1 V2 V2.1
V2.1
Workflow
Feature 1
Feature 3
elopment
Hot Fix
Feature 2
V1 V2 V2.1
V2.1
Workflow
Feature 1
Feature 3
Hot Fix
Feature 2
V2 V2.1 V3
V2.1
Workflow
Feature 1
Feature 3
Hot Fix
Feature 2
Feature x
V2 V2.1 V3
V2.1
Big picture
Decrease deployment time
Unified model metrics
Unified way of working
More modeling flexibility
Faster response time
Less FTE per model
Better performing models
Model Factory attributes Business value
Big picture
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
+13%
After SMOTEBefore SMOTERandom
Churn model example: estimated saving of €120k per year
Thank you!
Questions/ Comments:
Email: mariia.vechtomova@kpn.com
chris.molanus@kpn.com

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Model factory