GEMS FINAL: Identify + Protect A Useful Mobile SW App

Identifying and Generating Cell Phone Application Ideas Maria B. Thompson Director, Intellectual Asset Management Motorola Law Department www.linkedin.com/in/mariabthompson

Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maria B. Thompson

How might we identify valuable mobile applications? ,[object Object],[object Object],[object Object],[object Object]

Title of Presentation March 8, 2010

[object Object],[object Object],[object Object],Six Key Questions ,[object Object],[object Object]

Trend Spotting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trend Spotting – Roles WHO are all the people you know that use their mobile phones regularly? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Functional Analysis / “Job” Identification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHEN do people have access to their mobile devices? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONTEXT WHERE do people take their mobile devices? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHY are people pleased with or disappointed by their mobile devices? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HOW might peoples’ mobile devices better serve their needs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value Analysis of the Mobile Application ,[object Object],[object Object],[object Object],[object Object]

PROTECT YOUR APPLICATION! ,[object Object],[object Object]

What is Copyright? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Register for Copyright? ,[object Object],[object Object]

Copyright Registration Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Protection of Copyrights of Others ,[object Object],[object Object]

GEMS FINAL: Identify + Protect A Useful Mobile SW App

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