Description of factors considered by Intellectual Asset Managers in assessing and managing IP for high-quality patent portfolio generation and management.

1. DISCUSSION: Decision Support for Intellectual Asset Managers Maria B. Thompson Motorola Solutions Director, Law Department Legal Operations: Portfolio and Change Management Team 847-576-2814 Office www.linkedin.com/in/mariabthompson

2. Technology Enables Process People Actuate Process

3. IAM LIFECYCLE reference CREATE MANAGE LEVERAGE MONETIZE Intellectual Asset Management

4. Intellectual Asset Management == Portfolio Management == Project Management 1.0 PLAN 4.0 ACT 3.0 CHECK 2.0 DO

6. CDMA Soft Handoff Patent Qualcomm

7. DEFINE

8. VALUE is TIME SENSITIVE

9. It’s All RELATIVE

10. is Everything!