2. ACHIEVE GOALS | DELIVER INNOVATION | DE LI VE R VALUE-DRIVEN SOLUTIONS
Ascend International Ltd is a Provider of Strategic Business Consulting Services company.
Our aspiration is to help our customers transform their business, enrich their product and
services portfolio with Innovative Solutions so as to win a place in the global markets and
manage competition. Today companies that do not innovate, they die. Relying on our
experience we offer End-to-End Consulting Services in the areas of Product Full-Lifecycle
Management, Expansion in New Markets, Improve Processes, Deploy new Technologies,
Update Legacy Technologies and Create Synergies. In brief, we help you incorporate updated
technologies and right go-to-market strategy so you can in turn deliver value-driven
solutions and services to your customers and achieve growth.
WHO WE ARE
WHAT WE DO
EVALUATE | TRANSFORM | EXPAND
Either you are an IT established or start-up company, strategy defines everything.
To us, it isn’t just a visionary or theoretical concept; it istheabsolutestepforevery
companyanddefinesinlargeitssuccess.Thestrategyisbuiltupontheexperience,the
marketknowledgeandthe connections we forge with the wor1daroundus, so we can
achieve ROI goals inavolatileandglobalizedenvironment.
What We Do
Using our services we help IT Companies to:
♦ Evaluate new markets and identify the right go-to-market strategy to successfully
penetrate them
♦ Plan, Develop and launch new products and services
♦ Optimize Market and Business Development processes
♦ Reposition and Sustain existing offerings
♦ Implement new/major transformations and upgrades of systems and
infrastructure
♦ Create the best-of-breed customers and partners
We can prove to our customers that our ideas, services, solutions and commitments will pave
the path for them to further generate their business value, via our critical services.
Company Background
3. Ascend International Services
STRATEGIC
PLANNING INCREASE SALES INTERNATIONAL
GROWTH
Define Target Markets
Develop Marketing Plan
Brand Successfully
Positioning
Select the Right
Distribution Channels
Competition
Market Intelligence:
Obtain the market intelligence
you're missing to make
informed business decisions.
Sales & Marketing
Diagnostics:
Get the 360 on your sales and
marketing channels, and next
steps to increase growth.
Digital Marketing
Diagnostics:
Discover and plan what's
needed to boost results from
your online presence.
Sales Impact:
Establish sales plans, incentive
structures and results tracking
to strengthen your sales force.
Identify and Create
Strategic Alliances
Analyze International Growth
Potential:
Corporate objectives
Business model
Marketing and sales
Products, services and innovation
International market knowledge
Identify gaps so that you can select
potential complementary partners
Discover the best opportunities for
growth
Get a summary action plan with
recommendations
Select Target Countries:
Identify the most promising markets
for expansion
assess the potential and risks of each
market
reduce the risks of venturing into the
wrong market
get market-neutral advice and
guidance from our expansion
specialists
International market entry
consulting
gain a good understanding of key
market entry criteria and
competitors
determine your ideal partner profile
and create strategic alliances
get a comprehensive strategic plan
get the support and guidance you
need to ensure a successful market
entry
Get started
4. How we do it
Research & Assessment
ANALYZE | DECIDE | STRATEGIZE
1. Assessment Advisory & Consulting Services
Assessments are critical in understanding the ecosystem in order to perform Product
Lifecycle Management (PLM). Assessments are also necessary so as to effectively define the
objectives of the PLM. At a high level, the Assessments Solutions needs to meet the
following objectives:
♦ Business Assessment Service
♦ Technology Assessment Service
♦ Market Assessment Service
♦ Product Assessment Service
2. Research Advisory & Consulting Services
Research is critical in understanding what’s in the market in order to perform the PLM. The
Research, we need to conduct, covers the following areas: Business Research, Technology
Research, Market Research and Product Research.
3. Gap Analysis Advisory & Consulting Services
The Gap Analysis Advisory Services are necessary to evaluate the Current Strategy of the
customer so as to draw the Evolving Strategy (Roadmap), taking all factors of PLM and
Market Research findings. Tasks needed:
♦ Outline the Gaps in the business scenarios.
♦ Suggest technology strategy scenarios that meet these business scenarios
♦ Suggest Third party Solutions that can cover the Gaps or Product Strategy
4. Commercial Strategy Development Advisory & Consulting Services
Based on Gap analysis and Research Ascend International will configure three possible
Strategy Solutions suitable for turning customer profitable. Tasks needed:
♦ Business Strategy Formulation Service
♦ Market Strategy Formulation Service
♦ Product Strategy Formulation Service
5. Product Launch & Go-to-Market (GTM) Advisory & Consulting Services
Based on the Business and Market Strategy Formulation Service, we prepare the best
communication strategy, collateral and pitch for the products. These services include:
♦ Product Launch Plan Service
♦ Messaging, Pricing, Go-to-Market (GTM) and Routes-to-Market (RTM)
Service
♦ Launch Management Service
♦ Prepare Product Collaterals
METHODOLOGICAL | GOAL SETTING | MEASURABLE
5. DELIVERABLES
IMPLEMENTATION PLAN
IMPLEMENTATION METHODOLOGY
1. Analyze
Client Business, Client Initiatives, Client Offerings, Client Customers, Client Operations, Client
Business Processes, Client Ecosystem, Client Requirements
2. Design
Advisory and Consulting Services-based Solutions
3. Setup
Delivery Planning, Resource Acquisition
4. Deploy
Delivery Management
5. Goal Planning
Across all engaged areas
ANNUAL SAVINGS & BETTER ROI | SPEED-to-DELIVERY | MEASURABLE
Ascend International Consulting has the experience and international capacity to evaluate
and market IT products worldwide. Best-fit for customers that want to set Strategy,
increase revenue, create Partner network, evaluate Marketing and Go-to-Market strategy
and expand internationally.
Strong Understanding of:
1. End-to-End communications ISV business cycle
♦ Business Strategy
♦ Service Delivery
♦ Marketing, Sales and Business Development
♦ Information Technology
♦ IT Program and Project Management
♦ Business Continuity and Sustenance
2. Convergence ISV needs of Communications
♦ Customer Ecosystem
♦ Partner Ecosystem
♦ Competitive Ecosystem
COMPETITIVE ADVANTAGE
Why Ascend International
