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IDENTITY
Morphing the future
                      NAME: Morph
                      • capability to transform
                        itself, changing shape and
                        appearance

                      SLOGAN: Morphing the Future
                      • the main objective of the gadget
                        – to change the future of mobile
                        devices
MORPH
Morph is the mobile device of
     the future. It allows us to
    transform it into different
 shapes. It demonstrates the
   ultimate functionality that
          nanotechnology has
            delivered: flexible
        materials, transparent
 electronics and self-cleaning
                       surfaces.
NANO WHAT?

NANOTECNOLOGY:
• Is the engineering of functional
systems at the molecular scale.
This covers both current work and
concepts that are more advanced.
MORPH
The different shaped devices that you see in the
picture are actually the same device. This mobile
can be transformed into a tablet, a phone or
into a bracelet according to the user needs.




Left: tablet mode; middle: phone mode; right: bracelet/wearable mode
CHARACTERISTICS
OBJECTIVES
                              Facilitate
                           communications

      Promote                                   Environmently
    sustainability                                 friendly



Self- cleaning                                        Change
                                                  shape, blend and
Self-preserving                                        adapt


             More                            New aesthetic
        functionality in                    dimenson: more
         smaller space                         attractive
TARGET AUDIENCE

                   •   EXPENSIVE GADGET
                   •   Many years of research
                   •   Expensive production
   NOWADAYS:
                   •   Recent tecnology
                   •   Being tested in several
                       companies


 IN THE   • Lower costs and make Morph
FUTURE:     affordable for everyone
MARKETING AND ADVERTISING
       Online advertising:
       • Website
       • Facebook fan page

       Press advertising:
       • Newspaper
       • Magazines

       Printed materials:
       • billboards, brochures, leaflets…
       • others
WEBSITE: www.morph.com
FACEBOOK: www.facebook.com/morph
PRESS ADVERTISEMENT
Ana Luísa Salgueiro
   Mara Santos
 Margarida Gomes

ESTGA | PAT5 | TCI | 2011

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Morph

  • 1.
  • 2. IDENTITY Morphing the future NAME: Morph • capability to transform itself, changing shape and appearance SLOGAN: Morphing the Future • the main objective of the gadget – to change the future of mobile devices
  • 3. MORPH Morph is the mobile device of the future. It allows us to transform it into different shapes. It demonstrates the ultimate functionality that nanotechnology has delivered: flexible materials, transparent electronics and self-cleaning surfaces.
  • 4. NANO WHAT? NANOTECNOLOGY: • Is the engineering of functional systems at the molecular scale. This covers both current work and concepts that are more advanced.
  • 5. MORPH The different shaped devices that you see in the picture are actually the same device. This mobile can be transformed into a tablet, a phone or into a bracelet according to the user needs. Left: tablet mode; middle: phone mode; right: bracelet/wearable mode
  • 7. OBJECTIVES Facilitate communications Promote Environmently sustainability friendly Self- cleaning Change shape, blend and Self-preserving adapt More New aesthetic functionality in dimenson: more smaller space attractive
  • 8. TARGET AUDIENCE • EXPENSIVE GADGET • Many years of research • Expensive production NOWADAYS: • Recent tecnology • Being tested in several companies IN THE • Lower costs and make Morph FUTURE: affordable for everyone
  • 9. MARKETING AND ADVERTISING Online advertising: • Website • Facebook fan page Press advertising: • Newspaper • Magazines Printed materials: • billboards, brochures, leaflets… • others
  • 13. Ana Luísa Salgueiro Mara Santos Margarida Gomes ESTGA | PAT5 | TCI | 2011