1. Have a lean startup
with User Experience

2. have a lean startup
Learn
personas,
user journeys, Build
user experience (in theory)
mapping wireframes
Measure
usability
testing

3. have a lean startup
Learn
personas,
user journeys, Build
user experience (in theory)
mapping wireframes
Measure
usability
testing

4. have a lean startup
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
Measure
usability
testing

5. have a lean startup
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing

6. have a lean startup
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing

7. have a lean startup
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing
Measure

8. have a lean startup
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing
Measure
notice how the
market receives it

9. have a lean startup
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing
Measure
notice how the
market receives it

10. have a lean startup
Learn
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing
Measure
notice how the
market receives it

11. have a lean startup
Learn
did we think
right?
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing
Measure
notice how the
market receives it

12. have a lean startup
Learn
did we think
right?
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (code)
build and
release to
market
Measure
usability
testing
Measure
notice how the
market receives it

13. have a lean startup
Learn
did we think
right?
Learn
personas,
user journeys, Build
user experience Build
(in theory)
mapping wireframes (re-code)
re-build and
release to
market
Measure
usability
testing
Measure
notice how the
market receives it

14. User Experience activities
• personas
• user journeys
• user experience mapping
• wireframes
• usability testing

15. personas
”get to know your typical users”
personas, user journeys, user experience mapping, wireframes, usability testing

16. personas
”get to know your typical users”
personas, user journeys, user experience mapping, wireframes, usability testing

17. user journeys
Goal
5
4
2
3
1
Start
”understand the context”
personas, user journeys, user experience mapping, wireframes, usability testing

18. user journeys
Goal
5
4
2
3
”Ouch, my back
hurts! I need a
naprapath! Now!”
1
Start
”understand the context”
personas, user journeys, user experience mapping, wireframes, usability testing

19. user journeys
Goal
5
Googles for help on the
phone. Gets a long list of
possible naprapaths.... 4
Are in a lot of pain, want
an appointment now!
2
3
”Ouch, my back
hurts! I need a
naprapath! Now!”
1
Start
”understand the context”
personas, user journeys, user experience mapping, wireframes, usability testing

20. user journeys
Goal
5
Googles for help on the
phone. Gets a long list of
possible naprapaths.... 4
Are in a lot of pain, want
an appointment now!
2
3
”Ouch, my back Notices a naprapath
hurts! I need a that has got time today,
naprapath! Now!” books it right away!
1
Start
”understand the context”
personas, user journeys, user experience mapping, wireframes, usability testing

21. user journeys
Goal
Visits the naprapath...
5
Googles for help on the
phone. Gets a long list of
possible naprapaths.... 4
Are in a lot of pain, want
an appointment now!
2
3
”Ouch, my back Notices a naprapath
hurts! I need a that has got time today,
naprapath! Now!” books it right away!
1
Start
”understand the context”
personas, user journeys, user experience mapping, wireframes, usability testing

22. user journeys
Goal
Visits the naprapath...
5
Googles for help on the
phone. Gets a long list of
possible naprapaths.... 4 ”Wow! My back is
Are in a lot of pain, want much better now. I
an appointment now! want to recommend
this to my friends!”
2
3
”Ouch, my back Notices a naprapath
hurts! I need a that has got time today,
naprapath! Now!” books it right away!
1
Start
”understand the context”
personas, user journeys, user experience mapping, wireframes, usability testing

23. user experience mapping
Googles for help on
the phone. Gets a
long list of possible Notices a naprapath ”Wow! My back is
naprapaths.... Are in that has got time much better now. I
”Ouch, my back
a lot of pain, want an today, books it right Visits the want to recommend
hurts! I need a
appointment now! away! naprapath... this to my friends!”
naprapath! Now!”
Start 1 2 3 4 5 Goal
”design the experience”
personas, user journeys, user experience mapping, wireframes, usability testing

24. user experience mapping
Googles for help on
the phone. Gets a
long list of possible Notices a naprapath ”Wow! My back is
naprapaths.... Are in that has got time much better now. I
”Ouch, my back
a lot of pain, want an today, books it right Visits the want to recommend
hurts! I need a
appointment now! away! naprapath... this to my friends!”
naprapath! Now!”
Start 1 2 3 4 5 Goal
...we want people to
know that they can
find us easy.
”design the experience”
personas, user journeys, user experience mapping, wireframes, usability testing

25. user experience mapping
Googles for help on
the phone. Gets a
long list of possible Notices a naprapath ”Wow! My back is
naprapaths.... Are in that has got time much better now. I
”Ouch, my back
a lot of pain, want an today, books it right Visits the want to recommend
hurts! I need a
appointment now! away! naprapath... this to my friends!”
naprapath! Now!”
Start 1 2 3 4 5 Goal
...when people
google specific
...we want people to words in a special
know that they can GPS location we will
find us easy. appear. We want to
give a trustworthy
appearance.
”design the experience”
personas, user journeys, user experience mapping, wireframes, usability testing

26. user experience mapping
Googles for help on
the phone. Gets a
long list of possible Notices a naprapath ”Wow! My back is
naprapaths.... Are in that has got time much better now. I
”Ouch, my back
a lot of pain, want an today, books it right Visits the want to recommend
hurts! I need a
appointment now! away! naprapath... this to my friends!”
naprapath! Now!”
Start 1 2 3 4 5 Goal
...when people
google specific
...we want people to words in a special ...the customer can
know that they can GPS location we will easily book their
find us easy. appear. We want to own appointment.
give a trustworthy
appearance.
”design the experience”
personas, user journeys, user experience mapping, wireframes, usability testing

27. user experience mapping
Googles for help on
the phone. Gets a
long list of possible Notices a naprapath ”Wow! My back is
naprapaths.... Are in that has got time much better now. I
”Ouch, my back
a lot of pain, want an today, books it right Visits the want to recommend
hurts! I need a
appointment now! away! naprapath... this to my friends!”
naprapath! Now!”
Start 1 2 3 4 5 Goal
...when people
google specific ...a friendly reminder
...we want people to words in a special ...the customer can tells when it is time
know that they can GPS location we will easily book their and give directions
find us easy. appear. We want to own appointment. to get to the
give a trustworthy naprapath.
appearance.
”design the experience”
personas, user journeys, user experience mapping, wireframes, usability testing

28. user experience mapping
Googles for help on
the phone. Gets a
long list of possible Notices a naprapath ”Wow! My back is
naprapaths.... Are in that has got time much better now. I
”Ouch, my back
a lot of pain, want an today, books it right Visits the want to recommend
hurts! I need a
appointment now! away! naprapath... this to my friends!”
naprapath! Now!”
Start 1 2 3 4 5 Goal
...when people
google specific ...a friendly reminder
...we want people to words in a special ...the customer can tells when it is time
...make it easy to
know that they can GPS location we will easily book their and give directions
spread the word.
find us easy. appear. We want to own appointment. to get to the
give a trustworthy naprapath.
appearance.
”design the experience”
personas, user journeys, user experience mapping, wireframes, usability testing

29. wireframes
3 Notices a naprapath
that has got time
today, books it right
away!
”prototyping”
personas, user journeys, user experience mapping, wireframes, usability testing

30. wireframes
3 Notices a naprapath
...the customer can that has got time
easily book their today, books it right
own appointment. away!
”prototyping”
personas, user journeys, user experience mapping, wireframes, usability testing

31. usability testing
”verify the prototypes”
personas, user journeys, user experience mapping, wireframes, usability testing