1. Media Mosaics
Portfolio
Building Your Brand from the Inside Out

2. Media Mosaics
Backgroud
Since 1998
Building Your Brand from the Inside Out

3. Services
Media Mosaics
Building Your Brand from the Inside Out

4. MultiChoice
Corporate Governance
Awareness Campaign
Objective: Make the concept of Corporate
Governance accessible and understandable to all
employees
Methodology and Creative Concept:
A travelling journalist travels to Africa to find out
what Corporate Governance means to the
average man on the street. He shares his
thoughts and findings with the employees at
home. The accessibility of the character, simply
way of explaining content as well as the element
of fun ensured success.
Communication Elements:
•Industrial Theatre
•Max’s Diary
•Competitions
•Gifts
•Website and banner ads
• Poster campaign
•Foyer display
•Project memos and newsletters
Building Your Brand from the Inside Out

5. Sasol Polymers PP
Business
Values Awareness
Campaign
Objective: Create awareness, understanding and
buy-in amongst all employees into the Sasol
values
Methodology and Concept:
Development and implementation of a change
communications strategy and plan. Specific
behaviours were identified for each value which
had to be entrenched in the every day life of the
employees. The approach was to get people
involved and excited about the project.
Employees had to earn their Wings to graduate
from the Space Academy and go on a trip to the
universe.
Communication Elements:
Yearly Awards Function, Customised notice
boards, Banners, signage, exhibition stands,
Competitions , Web site , Awards & Gifts,
Incentive programmes, Poster series , Cartoons,
Newsletters, Values workshops for all employees
Building Your Brand from the Inside Out

6. Sasol Polymers
Values Entrenchment
Campaign
Objective:
Following on phase one of creating awareness of
the Sasol values, this campaign entered the next
phase focused on entrenching the values as part
of the lives of each employee.
Methodology and Concept:
The role of management as communicators and
champions of the values were used as the
backbone for the campaign. The Space theme
was taken a step further and presented on a
different level to the more “mature” audience.
Communication Elements
Events, Leadership Communication,
videos, gifts, certificates, nomination system,
competitions, posters, newsletters etc
Building Your Brand from the Inside Out

7. Multichoice
Balanced Scorecard
Campaign
Objective: Convey the company strategy, vision,
mission and scorecards to all levels of employees
within the company.
Methodology & Concept:The campaign theme
was based on the importance of each
employee’s role and fit within the bigger picture
of the company. Motivation and pride to be part
of the company were emphasised with the
message:“You’re part of the Picture” .
Communication Elements:
The campaign was built around a “Picture Book”
which were to be populated through
information sessions lead by management. It
illustrated the total picture of the company from
the vision down to the individual’s scorecard, to
clearly show how everything and everyone is part
of the picture.
The campaign relied on management as the
drivers of the process. They would have
discussion sessions with their teams and were
supported with communication tools.
Building Your Brand from the Inside Out

8. MultiChoice
Employee Report
Objective: Develop an Employee Report that the
employees would actually want to read.
Something enticing, something fun and filled with
the people that actually make the company tick .
Creative Concept: Based on the style of “Hello”,
a glossy tabloid magazine in the UK, the report
showcased employees as the true celebrities and
stars of MultiChoice. Using the entertainment
environment and photos of actual programmes
within the DStv bouquet, employees’ faces were
superimposed to create the celebrity look.
The publication was a Finalist in the SA
Publications Board Awards, category: employee
reports
It was a smash hit with employees with a second
print run ordered.
Building Your Brand from the Inside Out

9. Sasol Technology
Training Material
Objective: Develop a name and look and feel for
a new training programme in the company,
ensure awareness to stimulate attendance and
give ongoing communication and marketing
support.
Methodology and Concept: Connecting to the
theme of a broken car, used by the company as
part of the change initiative, the concept of
racing cars were introduced. Project Traction
provided the company with the skills and
competencies necessary to get the car back on
the road.
Communication Elements:
Launch event, electronic media, videos, training
material, certificates, promotional material etc.
Building Your Brand from the Inside Out

10. Centurion Wine &
Art Centre
Brand and
marketing material
Objective: Create a brand and look &
feel for the centre and shops within,
including the Centurion Theatre.
Communication Elements:
Logos
Stationary
Signage
Advertisements
Menus
Promotional items
Building Your Brand from the Inside Out

11. SA Post Office
Code of Conduct
Awareness Campaign
Objective: Get employees to internalise the
company’s Code of Ethical Conduct through a
Crime Awareness Campaign.
Methodology and Concept: The core of the
campaign was an industrial theatre road show
visiting the major mail centres around the
country. Supporting the communication theatre
production, a variety of creative print and digital
media, promotional items and videos were
developed. Products were distributed to more
than two thousand outlets (24 000 employees)
around South Africae:
Outcomes:
250% improvement in employees reporting crime.
Awarded Best Campaign at the international
“World Mail Awards”. Category: Security
Building Your Brand from the Inside Out

12. Government
Communication
Information
Services
SA Yearbooks 2007/08
and 2008/09
Objective: Translate the printed
version of the SA Yearbook into a
Multimedia presentation that could be
distributed across the world.
Awarded for two consecutive years to
Media Mosaics.
Building Your Brand from the Inside Out

13. Sasol Technology
Information
Management
Strategic
Communication
Objective: Provide communication
support for the new strategy to ensure
that all employees are informed and
aligned at all times.
Train and development a project team
to be able to run with all
communication efforts independently.
Communication Elements:
Communication training, group
facilitation and coaching, media
production and ongoing support.
Building Your Brand from the Inside Out

14. Aquarius Platinum
SA
Strategy Alignment
Project
Objective: Provide communication support for
the change initiative through ongoing project and
company communication.
Develop and establish a brand for the company
instilling a sense of pride in employees.
Creative concept: Innovation being key to the
brand essence of the company, the idea of Post-
its to were introduced. Strong visual elements
were used to convey the brand with pictures
rather than words – due to the audience being
mostly illiterate.
Communication elements: Induction Programme,
screensaver, events, powerpoint presentations,
promotional items, poster series, strategy map,
strategy booklet, management toolkits etc
Building Your Brand from the Inside Out

15. iBrand Barometer
Brand and
marketing material
Objective: Create a visual look and feel for the
research instrument and translate its
methodology in a more accessible way through
marketing material.
Communication Elements:
Model
Web site
Brochure
Animated presentations
Banners
Promotional items
etc
Building Your Brand from the Inside Out

16. MultiChoice
Six Sigma Campaign
Objective: Create awareness around the Six
Sigma campaign across all levels in the company
Communication elements:
Posters
Web site
Promotional items
Building Your Brand from the Inside Out

17. Tshwane University
of Technology
Brand Guidelines
Objective: Develop a look and feel for the
university that conveys the brand of the
institution.
Develop a set of guidelines for the brand which
would still ensure the creative interpretation of
the brand.
Communication Elements:
Brand Photography
Brand Guidelines
Advertisements
Media designs
Building Your Brand from the Inside Out

18. Trans Africa Express
Brand and
Applications
Objective: Provide a brand look and feel for the
company,
Communication Elements:
Logo
Stationary
Promotional items
etc
Building Your Brand from the Inside Out

19. Avbob
Change
Communication
Objective: Providing ongoing communication
support during a period of change and
organisational development.
Communication Elements:
Vision development
Internal branding
Communication Audit
Facilitation
Ongoing Consultation
Building Your Brand from the Inside Out

20. Groenkloof Safety
Initiative
Community Support
activation
Objective: Create awareness amongst community
members of the inititative, enhance support and
optimise relations within the area.
Communication Elements:
Research
Newsletters
Web sites
Public Events
Posters
Public meetings
Database management
SMS communication
etc
Building Your Brand from the Inside Out

21. Department Social
Development
HCBC
Multimedia DVD &
Manual
Objective:
The improvement of effective service delivery by
HCBC caregivers, managers and supervisors
Products:
Multi-media training DVD combining video,
animation and e-training in a user-friendly and
fun package
Hard copy supporting Manual with checklists,
tools and tips
Building Your Brand from the Inside Out

22. Presidential
International
Advisory Council
Multimedia
Presentation
Objective: Create a presentation for a new
broadcast concept to a very high level target
audience, to create excitement and facilitate buy-
in into the project.
Multimedia animation and video
Powerpoint presentation
Building Your Brand from the Inside Out

23. Various
Video Productions
Sasol Wax Vision
Sasol Wax Marketing video
Sasol Polymers Leadership Video
Natref Vision
Sasol Technology Marketing
Sasol Technology Project Management
Sasol Technology Women in Engineering
Sasol Polymers Vision
etc
Building Your Brand from the Inside Out

24. Sasol Technology
Recognition Awards
Building Your Brand from the Inside Out

25. Sasol Petroleum
Values Awards
Building Your Brand from the Inside Out

26. Decadence
Year End Party
The Creative Circle
Building Your Brand from the Inside Out