We talk a lot about managing an agile team, agile transformations and about Scrum, Kanban, TDD, CI, small nimble companies about building positive motivation. It's all a set of beautiful buzzwords. A lot of people make living coaching and helping to make transformations. But as it comes to real work in the companies - reality rarely resembles beautiful stories from trainings. Why? An attempt to answer this question is model "Truly Agile Company", which is trying to catch the complexity of the transformation of the company. An attempt to capture the key roles and aspects often overlooked by the "Dogmatic Agile." Let's try to think about: • What is the "Pragmatic agile"? • How to work effectively with all key aspects of Agile transformation? • How not to get lost? • How to work with people and build on their potential for change?