How to set up a Facebook business page, integrating Facebook with your marketing, and the Do's and Don't of small business marketing on Facebook.

1. By Marcy Mitchell
www.mtechbd.com
1

2.  Internet Marketing Consultant
◦ Owner of MTECH Internet Marketing- 16 years
 Web site development/ Search engine optimization
 Social Media
 Internet marketing (PPC, SEO, Marketing plans)
◦ Internet Marketing Director for a number of leading
real estate firms & community websites
(DurangoDowntown.com & Pagosa.com)
◦ Former Vice Chair of Pagosa Tourism (TTC)
◦ Certified Marketing for Smarties Coach
2

3. 1. Setting up a Facebook Page
2. Integrating Facebook into Your
Marketing
3. Do’s & Don’t of Facebook
3

4. 1. Get found by people searching for your
products/services
2. Connect & Engage with Customers
3. Create a Community Around Your Business
4. Promote other content you create – including
blog articles, webinars, presentations, videos or
other resources
5. Promote Events & Specials
4

5. 1. Pages allows multiple administrators
2. Pages are “public” and start ranking in results.
3. Pages split into different categories
4. Profiles have friends (which require mutual
acceptance), Pages have “likes”
5

6. 6

7. 1. Go to Facebook.com
2. Select “Create a Page” at the bottom right
3. Select “Local Business”
4. Assign an Email or FB Personal login (it is better to
connect it to a personal login so have full functionality)
5. After logging in, click “Create a Page”
6. Upload profile photo 203 x 216
7. Add description with keywords.
8. Like Your Own Page.
9. Invite Friends to Like It.
10. Add a Cover Photo (851 x 315)
11. Change age restrictions to 13+ under (Edit Page then
Manage Permissions).
7

8. 1. Switch Between Personal and Business by using drop
down in right hand side of screen next to “Home”
2. Pin a Popular Post to display prominently on a Page
3. Star a Post to make it wide screen
4. Add Administrators to Your Page if you want a
marketing person or staff member to be able to edit your
page without having access to your personal profile.
(Edit Page then Admin Roles).
5. View more help at:
http://ads.ak.facebook.com/ads/FacebookAds/Pages_Pr
oduct_Guide_022712.pdf
8

9. 1. Create Username at:
http://www.facebook.com/username
(will need mobile/text access to verify)
2. Make Your Content Engaging (use YouTube
videos, photos, infographs, etc…
3. Draw on Your Existing Network (send Email,
suggest to Facebook friends, etc…)
4. Use Facebook Ads (more covered later)
9

10.  Add Facebook Like Button into Your Website
Go to:
http://developers.facebook.com/docs/reference/plugins/like
10

11.  Add Links from Your Blog & Email to Facebook
11

12. Sites with
Blogs Receive
55% more
Visitors
(Hubspot)
Integrate Into
Site with
Wordpress
12

13.  Add Share Buttons to Your Blog
13

14.  Add Social
Media Buttons to
Email Newsletter
14

15.  Add Facebook link to Your Email Signature
 Add Facebook link to Your Business Card
 Add Facebook link to Your Brochure, Flyer or
any other Promotional Material
 Give People a Reason to Like Your Page in Ads
or other promotions (specials, deals, photos,
etc…)
15

16.  Manages
social media
profiles
(Twitter,
Facebook,
Linked-In)
 Tracks
mentions, re-
tweets, etc…
 Schedule
posts
 Pro version
gives reports
$5.99/month
16

17.  Check
Google
Analytics for
Increased
Activity
from
Facebook
under
Traffic
Sources –
Referrals &
Social
Media 17

18.  Facebook
Advertising -
http://www.faceb
ook.com/advertis
ing/
 Target by
demographic,
interest, budget,
keywords, etc…
18

19. 19

20. 20

21. 21

22.  Top Things to DO on Your Facebook Page
1. Short Posts between 100 and 250 characters. They get about 60% more
likes, comments and shares.
2. Visual Posts. Photo albums, pictures, and videos get 180%, 120%, and
100% more engagement respectively.
3. Pay Attention to Best Time of Day. Page Insights help you learn things
such as what times people engage most with your content.
4. Pin Important Posts Weekly. Highlight the most important posts that you
want to feature weekly so it stays on top for 7 days.
5. Post Often, but not too often. Post once a day, but not more often.
When a brand posts twice a day, those posts only receive 57% of the likes
and 78% of the comments per post. – Source: TRACK SOCIAL
6. Ask Clients Questions to Find Out What Content they want.
7. Attend Marketing for Smarties in October.
22

23.  Top Things NOT To Do on Your Facebook Page
1. Post Business/Advertising on Personal Profile.
2. Post once a month or less.
3. Only Post Specials and Product Info. Content Should Educate, Inspire
and Inform – not just promote.
4. Delegate Your “Brand” and Voice to a Young Person Just Because
they understand the technology.
5. Delete Negative Posts and Ignore Complaints.
6. Make Facebook Your Marketing Strategy Instead of Realizing it is just
a Channel.
23