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Personal Brand Canvas
- 1. PERSONAL BRAND EXPLORATION Marcus Knight Project & Portfolio I: BUSINESS & MARKETING - ONLINE Week 3 December 15, 2019
- 2. An adopted child, Marcus Knight grew up in a small town of 900 in West Point, Iowa, which shaped his aspirations of being an entrepreneur. Dabbling in a few of his own business ventures, he longs for a successful career as a Digital Marketing expert and venture capitalist. Marcus is enrolled in the Digital Marketing program at Full Sail University where he’s focused on developing digital marketing skills he can utilize in his future business ventures and endeavors. IDENTITY
- 3. PROFESSION: Potential Job Titles: • Marketing Strategist/Brand Manager • Online Merchant • Web Developer Royalty Archetype - Create emotional yet inspirational and motivational content that resonates on a personal level to create a family of clients and consumers. E-commerce Digital Marketing
- 4. ‣ DEMOGRAPHICS: Male & Female, age 16-65+, Located in America. Home owners or renters, Salary of $35,000+ ‣ PSYCHOGRAPHICS: Conservative lifestyles and opinions, Average consumer ‣ IDEAL AUDIENCE MEMBERS: Coleen Ligouri HR Operations (DMS), Edward Blumenthal, Digital Sales and Marketing Leader (DMS), Mikayla Wittman Business Development (DMS) Business Managers, Digital Marketing Manager, Online Consumers TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 202-2021) • Attain an Entry Level Digital Marketing position in Phoenix, Arizona or Tampa, Florida ‣ Save as much money as possible and connect and network with E-commerce entrepreneurs in hopes to attaining more knowledge about Digital Sales and Web Design. Mid Term: (2025) • Run an E-commerce product trade business and work towards owning and operating my own Digital Marketing Company. ‣ Have scaled my current E-commerce business to a monthly revenue of $30,000+ ‣ Network and start a business plan for my own digital marketing company. ‣ Have saved and invested $10,000 into the FX Market Long Term: (2040) • Successfully operated my Digital Marketing Company for 12+ years. ‣ Own 4+ investment properties ‣ Yield $100,000 a month from my E-commerce business
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: E-commerce Opperations 80% Web Design 60% Time Management 85% Critical Thinking 70% SOFTHARD Sales and Back Office Software 65% Web Page creation 60% Problem Solving 60% Adaptability 60% SOFTHARD
- 7. Increase traffic and sales by providing content and information that psychologically adheres to a specified motive. PROMISE
- 8. CREDENTIALS Work Experience: • 2 years Owning and managing 3 E- commerce Businesses • 1 Year in Social Media Marketing Education: • Digital Marketing, B.S., Full Sail University (Exp. 2020-2021)
- 9. COMPETITION Suruchi S. Industry Experience: • Digital Marketing and E-commerce Export Education: • Electric Engineering, B.S. at Louisiana State University Leadership Experience: • Sr. Marketing Manager with Apple • Head of Digital Marketing with nest.com • Ecommerce Program Manager at HP Skills and Proficiencies: • E-ccomerce— 37 endorsements • Cross Functional Team Leadership - 26 endorsements Darnell Clarke Overall Online Presence: • 500+ connections, banner image not yet customized, no headshot or profile image, enough detail on profile to explain experiences, accomplishments, and skills. URL has been customized. • Grade: Average 65 out of 100 Industry Experience: • Digital Marketing Expert • Social Media Specialist Education: • MBA-University of Georgia • Communications- University of Nebraska • BA in Computer Science - Wayne State University Leadership Experience: • Chief Digital Marketing Officer- Clarke Management Consulting, INC Skills and Proficiencies: • Program Management- 99+ Endorsements • Strategy- 83 Endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with 3 content pieces,URL customized • Grade: Average, 80 out of 100
- 10. COMPETITION Laura Florey Industry Experience: • 3 months as a Web Developer at Blue Fish Education: • University of South Alabama, Bachelors in Music • University of Southern Mississippi, BA in Music Performance Noteworthy Experience: • Web Developer and Master with TeleVox Skills and Proficiencies: • Web Design - 20 endorsements • Word Press - 17 endorsements • Copywriting - 11 endorsements Andrew Bayles Overall Online Presence: • 200+ connections, banner image customized, no headshot, detailed profile summaries, 5 recommendations, notable volunteer work, URL customized • Grade: Good, 60 out of 100 Industry Experience: • 6+ years as Web Developer for multiple companies Education: • University of Texas, Graduate, Web development Noteworthy Experience: • Web developer, TopSpot Internet Marketing Skills and Proficiencies: • Web Development - 13 endorsements • User Interface Design - 13 endorsements • Web Design - 16 endorsements Overall Online Presence: • 500+ connections, banner image customized, average headshot, detailed summaries throughout profile with 4 content pieces, sporadically active on personal social media accounts, URL customized • Grade: Average, 60 out of 100
- 11. BRAND POSITION Granting emotional appeal in content that inspires and stimulates motivation. MARCUS KNIGHT
- 12. NETWORKING & MARKETING Industry Events & Organizations • E-Commerce Operations Summit ‣ April 14-16 Orlando, FL • Traffic & Conversion Summit ‣ March 31-April 2 San Diego, CA • Sellers Summit ‣ May 6-8 Fort Lauderdale, FL Digital Marketing • Primary Content: Instagram, Posting before and after photos of updated sites for web design. Youtube, sharing the process of day to day activities as an e-commerce entrepreneur. • Primary Tools: Instagram - Utilize Instagrams business tools with running sponsored posts to reach a wider audience. • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase marketing knowledge and expose social content in sidebar widget.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seek a Sr. web designer as well as a successful e-commerce entrepreneur that can share thoughts, successes, and failures when it comes to their industry. Formal Education • Complete Digital Marketing, B.S. by expected graduation date in 2020-2021 Technical Skills • Writing supporting code for Web Sites Web Programming Foundations - lynda.com • Online Order Automation How to Automate Packing and Shipping Orders from Your ... • Sales and Marketing Aligning Sales and Marketing - lynda.comSoft Skills • Critical Thinking Critical Thinking - lynda.com • Active Learning Why active learning? - lynda.com • Fluency of Ideas Design - Online Courses, Classes, Training, Tutorials on Lynda
- 14. Marcus Knight WITH LIVING IN THE ERA OF EVER CHANGING TECHNOLOGY, WITH MY KNOWLEDGE AND SKILLS OF THE MODERN WORLD WE LIVE IN AND TECHNOLOGY PRODUCED FROM IT, I WILL HELP OPTIMIZE AND MONETIZE WEB SITES AND PAGES THAT WILL NOT ONLY CREATE A CONNECTION WITH A BRANDS DESIRED TARGET AUDIENCE, BUT ALSO WITHSTAND THE CHANGES OF MODERN TECHNOLOGY SOFTWARE AND DESIGN. “
- 15. REFERENCES Bayles, Andrew. (2019). Andrew Bayles LinkedIn Profile. Retrieved Dec 15, 2019,https://www.linkedin.com/in/andybayles/ Florey, Laura (2019). Florey, Laura LinkedIn Profile. Retrieved Dec 15, 2019, from https://www.linkedin.com/in/lauraflorey/ Clarke, Darnell (2019). Darnell Clarke LinkedIn Profile. Retrieved Dec 15, 2019, from https://www.linkedin.com/in/darnellclarke/ Suruchi, S. (2019). S. Surichi LinkedIn Profile. Retrieved Dec 15, 2019, from https://www.linkedin.com/in/suruchigshukla/ ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved Dec 15, 2019, from https:// www.onetonline.org/link/summary/15-1199.10 ONETOnLine.org. (2019). Summary Report for: 15-1134.00 - Web Developers. Retrieved Dec 15, 2019, from https:// www.onetonline.org/link/summary/15-1134.00 ONETOnLine.org. (2019). Summary Report for:13-1199.06 - Online Merchants. Retrieved Dec 15, 2019, from https:// www.onetonline.org/link/summary/13-1199.06 Kay Putnam. (2019) .Brand Archetypes Page, Retrieved Dec 15, 2019, fromhttps://www.kayeputnam.com/brandality-archetypes/ Big Commerce Conferences. (2019). Ecommerce Conferences to Attend in 2020. Retrieved Dec 15, 2019 from: https:// www.bigcommerce.com/blog/ecommerce-conferences/#ecommerce-conferences-to-attend-in-2020