1. MARCUS D. ELDER
12111 Hoblitzelle Drive Phone: 214-208-7921
Dallas, TX. 75243 Email: eldermarc3@gmail.com
SOC IAL ME D IA MARKE T ING / BUS INE S S DE V E LOPM E NT
A growth-focused Social Media, Marketing, and Six Sigma Specialist with solid experience in content strategy, digital
marketing, and content web marketing. Able to drive content ideation, production, distribution, promotion, and
performance, and to manage and deliver strategic projects on time and within budget. Possess bachelor’s degree in
Communications plus 8 years of work experience in Sales, Social Media Marketing, TV Production, Finance, and
Manufacturing arenas. An outside-the-box creative thinker, adept developing dynamic strategies to increase followers
and target new customers while maintaining engagement with existing customers. Team-oriented, quick learner, with
the ability to work effectively in a fast-paced, evolving environment. Strong analytical skills and in depth
understanding of audience types and best practices in social media to optimize engagement and traffic. Adept at
developing and implementing strategic sales and marketing avenues to develop major accounts, leverage existing
networks, and close new accounts.
AREAS OF EXPERTISE
 TV Production/Video Editing
 Email/Social Media Campaigns
 Strategic Planning/Lean Six Sigma
 Web/SEO/SEM Marketing
 New Business Development
 Team/Relationship Building
 Presentations
 Project Management
 Market Trends/Data Analyses
COMPUTER & TECHNOLOGY PROFICIENCIES
MS Word  MS Excel  MS Access  DMS PowerPoint  Outlook  Quick Books  Quicken  Neat  Flash  PhotoShop
Dreamweaver  Fireworks  Final Cut Pro  Avid  Pro Tools  After Effects  Facebook  LinkedIn  Twitter
Google+  Snapchat  KIK  Instagram  Vine  Pinterest  YouTube  Google Analytics  Hootsuite
Facebook Ad Manager  Lean Six Sigma Methodologies  VR Production
CAREER HIGHLIGHTS
PRODUCTION ASSOCIATE / MANUFACTURING OPERATOR 08/2012 – PRESENT
RAYTHEON, DALLAS, TX
 Operating multi-million dollar highly sophisticated machines, for radar defense manufacturing at a Fortune
500 company.
 Mastering skills as a manufacturing operator to include Wire Bonding, Epoxy Operations, Screen-Printing,
Gold Printing, Getter Attachment, R&M, Building Circulators, Grinding and Quality Control.
 Led operation on several multi-million dollar contract programs, such as HTM4, THAAD, DDR, SKYNET,
PAAA, MK73 and MADL.
 Audit assembly Instructions and manufacturing shop processes to ensure compliance with Clean room.
 Created six-sigma project to improve WIP level control which cut manufacturing costs for new contract
proposals.
 Served on strategic team implementing Kaizens and Lean strategies which achieved the best annual yield
and operation efficiency in company history.
 Revamped training process for new hired employees which successfully prepared them 2 weeks in advance
for certification testing.
MARKETING / SOCIAL MEDIA MANAGER 01/2012 – 04/2016
GRIGGS FINANCIAL, DALLAS, TX (Part-Time work held concurrent with Raytheon)
 Created the social media department and launched our financial firm on Twitter, Instagram, LinkedIn, and
Facebook.
 Met with local Business Owners, CEOs, and Managers at networking events to creating brand awareness for
our firm and build relationships with other business.
 Created cinematic video ads to capture likes, comments, and fans for our firm’s social media page.
 Developed social media and email campaigns using SEO tools such as Google AdWords, Facebook Ad
Manager, Links, Radian 6, Sprinkler to capture potential clients, increase customer interaction such as
Q&As, and drive an increase in website traffic.

2. MARCUS D. ELDER eldermarc3@gmail.com Resume, Page 2
 Wrote, reviewed, and edited social media content to ensure our messages connected to our target audience
and generated called to action.
CAREER HIGHLIGHTS (CONTINUED)
SALES CONSULTANT 05/2011 – 12/2011
COURTESY NISSAN, RICHARDSON, TX
 Generated $30,000 in gross sales per month and successfully negotiated and closed over 100 contracts,
resulting in increased profits.
 Built rapport with customers and maintained a strong relationship, which resulted in repeat business.
 Delivered over 120 World Class, High-Energy, Sell Converting presentations using excellent communication
skills.
 Provided outstanding customer service, which resulted in bonus money for perfect customer surveys.
COMMUNICATIONS CONSULTANT 12/2010 – 04/2011
GRIGGS FINANCIAL, PLANO, TX
 Gave presentation to executive leadership on marketing campaigns, budgeting, seasonal event planning, and
tracking/analyzing responses.
 Built strong relationship with influencers resulting in client base growth per influencers recommendations.
 Revamped customer service training program for new hires and current employees.
 Collaborated with sales and customer service team to ensure promotional material was aligned with each
team agenda.
 Spearheaded campaign targeting 300 new clients within 4 months; achieved goal by securing 325 new
clients.
MASTER CONTROL OPERATOR LEVEL II 07/2007 –10/2010
FOX SPORTS NETWORK, HOUSTON, TX
 Operated controls ensuring the broadcast of major livesporting television events such as College Football
championship, MLB playoffs, NBA playoffs, NHL championships, and UFC championship fights.
 Collaborated with TV producers, film crew, and broadcaster to determine precise plans of action during
broadcasts.
 Compiled daily paid ads and commercials in Excel spreadsheet that ran during production.
 Trained 20 employees on the Harris control system to work individually and in team environments.
 Demonstrated leadership skills by serving as first point of contact for new employees.
 Managed multiple projects effectively under pressure to meet strict deadlines.
RETAIL SALES 05/2002–12/2005
DALLAS COWBOYS PRO SHOP, DALLAS & LUBBOCK, TX
 Led the store in sales by exceeding $3,000 weekly sales goals.
 Calculated, transmitted, and maintained daily sales and expense reports in Excel database.
 Conducted quarterly inventory and audit control of product.
 Trained new employees on company sale strategies.
 Oversaw shop and all managerial duties during manager’s absence.
EDUCATION
12/2006
Bachelor of Arts, Electronic Media and Communications / History, Texas Tech University, Lubbock, TX