2. Twin Cities Media Alliance
The Twin Cities Media Alliance began in the winter of 2005
with the mission of bringing together media professionals
and engaged citizens to improve the quality,
accountability and diversity of the local media, and giving
the public the tools they need to become more active
participants in the emerging media environment.
http://youtu.be/SX7zhVeFhCw
3. Overview
Why LinkedIn?
Maximizing profiles & making connections
Exploring jobs & interests
Using the Home page
Advanced settings
Power practices
4. Why LinkedIn?
Don’t like social media…
LinkedIn is boring…
Do I really need to use it?
5. Why LinkedIn?
LinkedIn is the 2nd most popular social network
22% of online US adults
Over 100 million US users
It is a dedicated, professional way to maintain contacts
Source: LinkedIn
6. Maximizing Profiles
Profile is your public page
Optimize your sections to highlight your expertise
Showcase your skills & get recommendations
Pro Tip: Claim your personal URL
− http://www.linkedin.com/in/marcoslopezcarlson
7. Making Connections
LinkedIn is based on connections
1st
degree, 2nd
degree & 3rd
degree
2nd
degree is the sweet spot
Ask mutual connections to introduce you
Pro Tip: Make your invitation to connect personal
8. Exploring Jobs & Interests
Job listings can be searched by skill, keyword & location
Job searches can be saved
Follow companies to get up-to-date news
Pro Tip: Look for connections when you apply for jobs
9. Exploring Jobs & Interests
Groups are a source of expertise, opinion & job leads
Groups are a way to establish your expertise
Be judicious, join a few groups and get involved
Pro Tip: Manage your group settings and notifications
10. Exploring Jobs & Interests
Groups are a source of expertise, opinion & job leads
Groups are a way to establish your expertise
Be judicious, join a few groups and get involved
Pro Tip: Manage your group settings and notifications
11. Using Your Home Page
The homepage has all the activity in your network
You can choose what kinds of activity to see
Share content of interest to your professional network
12. Advanced Settings
Personalize your settings to share what you want
Change your activity feed based on job searching
Control what people see when they view your profile
Pro Tip: Keep your profile public, this is networking!
13. Pro Tips
Customize your profile URL
Make your invitation to connect personal
Look for connections when you apply for jobs
Manage your group settings and notifications
Keep your profile public, this is networking
14. Best practices to be a Power User
Have a public profile
Schedule 15 minutes & check LinkedIn every day
Make it a routine, same time every day
Check your activity feed for recent changes
Comment on one post per day
Share one update every day
15. Time to be a Superhero!
Questions?
Connect with me:
Marcos.lopezcarlson@gmail.com
linkedin.com/marcoslopezcarlson
@marcoscopic
Hinweis der Redaktion
Different platforms reach different audiences.
Facebook is the dinner party
Twitter is the cocktail party
LinkedIn is the happy hour networking party
This is a space dedicated to professionals!
The “professional Facebook”
Connections are where LinkedIn shines!
People change jobs, phone numbers & email – LinkedIn is the modern day rolodex
Frame the set up to include board and volunteer recruitment as a part of donor prospecting. Different outcome, same toolset.