Hms International (Hotels, Restaurants & Real Estate consulting)

Integral services for the hotel industry;
from conceptualization to execution and from
management to high performance.

Integral services for the foodservice industry;
from conceptualization to execution and from
management to high performance and
expansion.

Integral services to companies or investors
aiming to acquire and develop real estate in
South Eastern Europe.

Practical, Qualitative, Integral Solutions

Practical ▪ Qualitative ▪ Integral Solutions

1. MISSION
“Our Mission is to provide
Practical, Qualitative, Integral
Solutions within the hospitality
and real estate industries, which
allow our clients to immediately
take actions towards the right
direction”.
PRACTICAL
QUALITATIVE
INTEGRAL
SOLUTIONS

© 2012 HMS International Ltd. 3


2. ABOUT US
 HMS International is a hands-on
hospitality and real estate specialized
consulting firm.
 Hotels & Resorts
 Restaurants & Bars
 Real Estate developments
.. are our strength.
 We understand operations, thus, we are
capable to;
 Design highly efficient developments.
 Structure and define specific quality
management procedures.
 Improve standards and profitability.
 Our roots are on Hospitality and Quality
Management Systems. That is why like no
other, we can offer you the best tailored
service, by following a, practical, qualitative,
and integral methodology.

© 2012 HMS International Ltd. Project: Arsenal complex / Zadar / Croatia 4


3. CORE CLIENTS
 Chains, groups, franchisors and
independent companies:
 Resorts
 Hotels
 Holiday Villages
 Campings
 Restaurants
 Cafeterias
 Developers.

 Investors and Investment Funds.

 International Organizations,
Governments, Regional and Local
Administrations.

© 2012 HMS International Ltd. Project: Cantina Mariachi / Spain 5


4. SERVICES
 Hotel &  Financial Feasibility
Restaurant  Operational Yield
Consulting  Quality Management
(shared services)  Strategic Planning
 Training / Seminars

 Hotel  Concept & Property Development
Consulting  Property Brokerage
(specific services)

 Restaurant  Concept & Property Development
Consulting  Menu Engineering Plus Report
(specific services)
 Menu Elaboration
 Expansion Strategies

 Real Estate  Plot identification in SEE
 Architectural design and project
development


4. SERVICES (Hotels & Restaurants)
Financial Feasibility
1. Market Studies
2. Hotel Valuations
3. Financial Analysis
4. Feasibility Studies
5. Business and Financial Planning
6. Mediation in Hospitality Real
Estate

 In this area we let the numbers
talk.
 At HMS International, we respond
with our engagement, efficiency,
and accuracy.

© 2012 HMS International Ltd. Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina 7


Operational Yield
1. Profit and Process Improvement Analysis (P.P.I.A.) for hotels, restaurants and
camping
2. Staff Audit
3. Inventory Audit

 For example; the “Profit and Process Improvement Analysis” evaluates the
current status of the business on all different areas, and offers the advantage of
a fast conclusion-reaction possibility.
 Once operation errors and income statement deviations are detected, corrective
practical solutions are designed to be executed by priority. Through P.P.I.A., you
will be able to:
 Increase G.O.P.
 Improve operations efficiency
 Acquire guidelines to develop a well defined control and management
system

© 2012 HMS International Ltd. Project: Zelena Laguna / Porec / Croatia (leading THR) 8


Quality Management
1. Quality Hospitality Management
System (Q-HMS)
2. Consulting for Quality Certifications
3. HACCP
4. External Quality Audits

 Q-HMS has been developed by
HMS-International. It integrates all
aspects of the business in order to
focus on the essential; satisfy
guests and achieve higher profit.
 All of our quality management
services are oriented to save costs,
improve efficiency, and strengthen
the know-how and value of the
company.

© 2012 HMS International Ltd. Project: Arcotel Allegra / Zagreb / Croatia 9



Strategic Planning
1. Strategic Plan
2. Marketing Plan
3. Coaching

 By applying the appropriate
strategy, it will be better
determined where the company is
going, and how it's going to get
there.

© 2012 HMS International Ltd. Project: Lesic Dimitri Palace / Korcula / Croatia 10



Training & Seminars
1. Quality Management
2. Hospitality Management
3. Hospitality Operations

 A wide range of courses (theory
+ practice) are offered, which
can be customized to your
Company.

© 2012 HMS International Ltd. Project: Tony Roma’s / USA 11


4. SERVICES (Hotels & Resorts)
Concept and Project Development
1. Quality Management
2. Market Assessment
3. Concept Site Plan
4. Master Plan
5. Architectural project
6. Business Plan
7. Owner representation

 First step if owning a land is to
determine its “better and most valuable
use”. Once this is achieved, the search
for capital might be the next issue.
 HMS International provides expertise to
advise ownership on the best possible
product for a location, up to the search
for investors or management
companies. Furthermore, we coordinate
the development of the project, in order
for it to become a successful reality.

© 2012 HMS International Ltd. Project: YouGo Hotels & Bars / Spain 12


4. SERVICES (Hotels & Resorts)
Property Brokerage
1. Lodging valuation and analysis
2. Real estate and land identification
3. Assistance on company sale /
acquisitions
4. Support in negotiation processes

 Thanks to our experience in the
lodging industry, we understand
both; the operational as well as the
financial part of the business. This
allows us to optimize the value for
sellers and for buyers.
 This service is focused on lodging
or land properties in South Easter
Europe, by representing lodging or
land owners, as well as interested
buyers.
© 2012 HMS International Ltd. Project: YouGo Hotels & Bars / Spain 13


4. SERVICES (Restaurant)
Restaurant Concept and Project Development
 We can develop your project from the
first draft idea, to the opening day by;
defining a strong brand image, creating
aesthetical yet functional spaces and
taking care of the construction,
designing menus, etc.
 Main services offered are:
 Business / Concept Definition
 Investment and Feasibility
Forecast
 Menu Definition and Price Fixation
 Internal Organization
 Location Analysis
 Architect Project
 Decor and Image Project
 Business Start-up Support

© 2012 HMS International Ltd. Project: The Frosty Dutchman / Spain 14



Menu Engineering Plus Report

 By applying the Menu Engineering tool to your menu, we
will provide you with precise indications on which items to:
 Promote
 Eliminate
 Increase price
 Decrease price
 Decrease cost
 Change the name
 ... and much more

"Since I have learned to know the benefits of Menu
Engineering I cannot imagine running a restaurant without it".
Viljam Cvek
(President of the Croatian Cook Association)

© 2012 HMS International Ltd. Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina 15


Menu Design
 Other than developing the
restaurant’s concept, our team
can develop the menu. This is
essential to determine the most
efficient kitchen equipment, as
well as its right distribution.
 The menu development can
include:
 Recipe development Montagut Editores / T. Botella

 Menu tasting and fine tuning
with clients
 Restaurant chef and/or team
training



Expansion strategies
 Expanding restaurant businesses
is one of our strength, thanks to
large experience in the Spanish
restaurant chain system where
HMS International advises some of
the leading chains.
 Expansion are mainly through:
 Own resources
 Franchising

© 2012 HMS International Ltd. Project: The Frosty Dutchman / Spain 17


5. SERVICES (Real Estate)
Plot identification in South Eastern Europe
 Orientation on the steps to acquire
a property in the chosen country
with guarantees.
 Assessment on which the best
areas to invest according to
expectations are .
 Allocation and presentation of
different properties that adjust to
requirements.
 Support on negotiations.
 Support on opening a company.



5. SERVICES (Real Estate)
Architectural design and project
development
 We offer an integrated range of
services that cover all necessary
steps to develop your investment
(from hotels and resorts to
residential).
 Preparation of all paperwork
necessary to buy the
property.
 Complete architectural
exterior and interior design.
 Tendering for additional
suppliers, etc.



6. TEAM EXPERIENCE – Case briefing
 Our Team of Experts has worked in prestigious hospitality and/ or consulting firms. See a
sample of companies and organizations where our Consultants have been involved.
 Hotel &, Resort consulting
 INA (Costa Rica): review of the governmental study plan for the hospitality sector (2009)
 Byder d.o.o. (Croatia): identification of a Management company for their property on Krk (RIU
Hotels and Resorts) was selected (2008 – 2009)
 Bosnalijek d.d. (Bosnia and Herzegovina): business plan for the development of a resort in
Bjelasnica (2008 – current)
 Winter d.o.o. (Bosnia and Herzegovina): apart hotel (four stars, 66 rooms with wellness, etc.).
Property development from planning, SOP, to opening, by also specifically developing menu, etc. for
all foodservice (2007 - current)
 Plava Laguna (Croatia): definition of Zelena Laguna’s entire resort “new concept” for 2015 (2008 –
current)
 Breo Hotels (USA): analysis on SEE capitals, tailored to assess the feasibility of developing a
boutique hotel chain in the region (2007-08)
 Titan Marina (Croatia): concept definition and feasibility study for the development of a marina of
400 mega-yachts on a location in Istria (2007)
 Maistra (Croatia): review of an analysis on “Naturism Tourism in 2007 trends, with special focus on
Europe” – Project leader: THR (2007)
 Instituto de Comercio Exterior – ICEX (Spain): Real Estate investment opportunity identification
for Spanish real estate investors (developers) in Croatia (2007)



 Hotel & Resort consulting

 ICEX (Spain): identification of hotel/ resort investments in the Split/ Dalmatia county for
Spanish hotel investors (2006).
 Zagreb Montaža d.d. (Croatia): property development project to determine the best value
and use of the land for a 100.000m2 plot (for marina, hotel and apartments) (2006).
 Ilirija d.d. (Croatia): profit and process improvement appraisal of facilities (2006).
 Fima (Lithuania): Croatian Privatization Fund analysis, to present tender with higher winning
possibilities (Fima was among finalists on Maestral tender until it was cancelled) (2006).
 Arcotel Allegra Zagreb (Croatia): operational quality appraisal (2005).
 Terme Čatež (Slovenia): revenue improvement analysis; “La Storia Trattoria” restaurant chain
(2005).
 Zaton Holiday Village (Croatia): process and revenue improvement appraisal, as well as
property development analysis (2005).
 S.T.O. (Slovene Tourism Organization): “Strategy for development of wellness products in
Slovenia” (2004).
 Maistra (Croatia): a one year and a half duration project that focused on merging Jadran
Turist d.d. and Anita Vrsar d.d. into one only company (Maistra d.d.), in all operational
aspects. Thus developing an own “Internal Quality Management System” for all operations,
developing management tools, revenue tools, etc. (2003 – 2005).



 Restaurant consulting

 Espaidesig (Spain): concept development and implementation of a new
restaurant concept in Barcelona; feasibilitiy, SOP’s, menu, space distribution,
etc. (2007-08).
 Econ (Bosnia and Herzegovina): concept development and implementation of
a new organic shop and restaurant concept in Sarajevo (2007-08).
 Private investor (Spain): development of a shop & restaurant concept for
expansion through franchising in Spain (2007).
 Cigierre - Compagnia Generale Ristorazione (Italy): second largest restaurant
group in Italy with more than 75 units (6 different concepts). Internal quality
management system (Q-HMS) development for the brands being franchised,
as well as for the corporate office (2005 – 2006).
 Nazca private equity (Spain): valuation of the Lizarrán chain (150 restaurant
units), in order for this investment fund to decide on its acquisition (2007).
 Grupo Restmon (Cantina Mariachi, Pasta City, Rocks and Ribs, Sumo)
(Spain): fourth largest restaurant company in Spain with a total of 190 units.
Development and implementation of the entire Standard Operating Procedure
System for the company (2002 – 2004).
 Tapasbar (Spain): implementation of the ISO 9001 quality system (2004).


6. TEAM EXPERIENCE – Case studies (Hotel)
 Hotel Vlasic / Bosnia Herzegovina
 The investor engaged the firm to
perform from the feasibility to the
finishing stage of the hotel, all
related financial and operational
related issues, such as concept
definition, space and facility
definition, positioning, standard
procedures, etc.



6. TEAM EXPERIENCE – Case studies (Restaurants)
 “The Frosty Dutchman” / Spain
 We are realistic. We know that to make the
most of the business we need to have a great
concept, and at the end, a great concept is
the one that delivers above average profits.
 Our focus is on Soft Ice and Frozen Yogurt,
Pancakes, Coffee and Drinks.
 We say that we not only have one of the
bests soft ice creams in town, but also one of
the bests coffees and drinks in town..
 We believe our décor breaks the mould of the
usual frozen yogurt or soft ice chains around
and offers a higher degree of personality and
of flexibility in terms of consumption motives
throughout the day. Moreover, very
importantly, seasonality is not of an issue for
us.
 If potentially interested in knowing more
about the concept for a franchise, please
contact us.



6. TEAM EXPERIENCE – Case studies (Marina)
 Marina Master plan / Istria – Croatia
design the marina facilities from a
positioning as well as from a
product mix point of view.



6. TEAM EXPERIENCE – Case studies (Brokerage)
 Hotel Management firm identification /
Island of Krk – Croatia
identify the best possible hotel operator
for their property. A contract has been
signed with Riu Hotels, one of the
Spanish vacational leading chains.



6. TEAM EXPERIENCE
Marco Julià Eggert
Founder & Managing Director
• Master of Management in Hospitality at Cornell
University
• He is Director of Inverkapital, a Real Estate
fund which invests in Croatia
(www.inverkapital.com)
• He teaches seminars on foodservice at several
hospitality schools
• Principal author of the bestseller book “Quality
Management applied to Hotels and
Restaurants”, of Pearson Educación / Prentice
Hall - 2002.
• Co-author of the case study “Spain and
Croatia; traditional vs. new markets”, published
article on AIEST’s book (Real Estate and
Destination Tourism), from Erich Schmidt
Verlag – 2008
• Marco has more than 20 years of experience
working on hotel and restaurant projects in
Spain and internationally


Customer.care@hmsinternational.eu
www.hmsinternational.eu

BARCELONA (E) ZAGREB (HR)

Diputación 321, 5 Zagrebačka avenija104, 617 Disclaimer: pictures allocated on the particular
slides do not necessarily represent the exact
Tel.: +34 935 323 150 Tel.: +385 1 6184 682 project type developmed for the firm displaid

Hms International (Hotels, Restaurants & Real Estate consulting)

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Hms International (Hotels, Restaurants & Real Estate consulting)