Wix is a website creation platform that enables anyone to build professional websites without coding experience. It has over 27 million registered users and 23 million websites built on its platform. The company is growing rapidly with 500% annual growth in premium users and 300% annual growth in monthly cash collections.
2. The vision
Enable everyone to create amazing websites
Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
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4. Wix.com – General
Founded – October 2006
Backed by Insight, DAG Ventures, Mangrove Capital,
Bessemer Venture Partners and Benchmark Capital
380 employees
Offices – Tel Aviv, Dnipropetrovsk, NYC & San Francisco
Open beta - June 2008
Premium offering - October 2008
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5. Wix.com – The Numbers
27 million registered users
23 million websites built with Wix
~ 1,000,000 new users per month
1M mobile sites created (biggest mobile site creation platform in the world)
50,000 new mobile sites per month
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6. Interesting facts about Wix
We have no sales team
Most of our customers come from free traffic sources
(largest source is recommendations)
Life time user value = 7 to 10 x marketing cost
All of our new business comes from HTML5
We have paying users from 195 countries
89% of premium customers will recommend Wix to their
friends
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8. The Internet has become
a platform for online expression
Contributing content Websites content
Social Blogs Reviews
250mm photos 58mm tumblr 41mm+
uploaded to blogs and 24bn monthly visitors
Facebook daily posts, doubling and 15mm
since last fall reviews on Yelp
User friendly Fast Easy / frictionless Requires skill Slow Laborious
Source: Company documents
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22. The app market
App market stats
Released Oct 18
30 applications available at the market
70 more coming in the next month
Installation rate of more than 600K per month
For Wix users
The more apps we have, the more flexibility they have.
With hundreds of applications coming, Wix users will
have practically endless possibilities
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23. Why should app vendors join?
• Cost of “online scheduling” keywords on Google Adwords US = $7.1
• Conversion rate to install – 20%
• Cost per acquisition – $35.5
• Average apps installation on Wix – 13,000 per month
• Marketing value – $465,500 on Wix for free
• Number of searches on Google US for “online scheduling” ~60K
• If you capture 10% of all the traffic (position 1), you only get 6,000 leads. At 20%
conversion to installation, you only get 1200 customers
• With Wix you get 13,000 customers – that is more than 10 times exposure with
Google
• Enhanced conversion
• Users can buy the app from within the Wix editor (no need to place a credit card)
• No installation – a simple drag and drop interface
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24. The vision
Enable everyone to create amazing websites
Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
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