2. BRANDPRESENTATION
It’s in our DNA to tell stories. Each product has its
own story and our shops are a place to experience
and explore one’s senses, making of Budha Khe Rhi
Brasil a Brazilian, eco-friendly, original, creative and
innovative clothing & shoes brand. Our company
offers a variety of three lifestyle lines for our
different customers in their respective niches.
“Budha Khe Rhi is much more than a
brand, it is a state of mind”.
PROFILE
Company
3. Budha Khe Rhi is much more than a brand. It is a state
of mind; It’s a kiss in the rain, a party at the beach,
a toast with your friends. It’s traveling without leaving
home. Forget about tomorrow. It’s not being afraid of
being happy. It’s getting to the end of the run and feeling
it was all worth it. It’s understanding that all the distance
in the universe is here and all the time is now.
Budha Khe Rhi started in a lucky trip around Asia.
Thailand, India, Nepal, Indonesia, Laos, Singapore &
Bangladesh.
Carrying nothing but backpacks and an adventurous spirit,
two best friends explored the Asian continent and they
were amazed by the oriental culture and lifestyle. When
they were back in Brazil, they never stopped wearing the
traditional thai fisherman pants. Months later, with two
other great friends, they decided to handcraft these thai
pants and sell them in paradisiac beaches around Brazil.
In a short time, Budha Khe Rhi became a professional
brand, without losing it’s DNA. Young spirited, laid back,
irreverent, innovative and cool. A brand that connects
emotionally with its fans.
5. “ Since our very
first piece of
clothing, a pair
of thai fisherman
pants, our products
carry authenticity
and boldness”
CHAMPIONS
We are the
6. BRANDPRESENTATION
“Budha Khe Rhi was the only clothing brand invited
to be part of RIO +20”
In 2013, sales in the Brazilian fashion market
reached R$170 billion. –source: Instituto de Estudos
e Marketing Industrial (Iemi). Brazil is the fifth most
attractive apparel market in the world, a fractionated
market, where the giant players control only 12% of
all market share – source: IBOPE.
7. “We transform organic fabric into cool fashion. Recycle bottles and construction
pipes are part of our shop’s design. Our clothing tag is made of seeds. If you come
by bike to one of our shops you get an exclusive discount”
There are plenty of opportunities in Brazil and abroad. In a connected
free and well informed world, people that are ahead in this reality are
searching for new possibilities and alternatives for their lives by making
more conscious, customized, sustainable and emotional related decision.
People are searching for much more than just a product. They search for
a story, a concept and a soul behind of that.
“The customer is the captain of his destiny”
AND MARKET
Macro trends
8. BRANDPRESENTATION
AUDIENCE
Target
Youth is the largest
part of our target
audience.
18 - 35 years old is
our customer average.
Budha Khe Rhi’s
universe.
Hipsters,
cosmopolitans,
Dj’s, yoga lovers,
geeks, laid backs,
moviemakers,
tripaholics, music
lovers, artists.
Pretty much
50% male and
50% female.
9. FANS
Much more
than customers,
“customers writing
positive things about
Budha Khe Rhi”
“People easily get emotionally connected with
our value proposition. Only a few brands in
the market can do this like we do”.
11. PRODUCTS
Budha Khe Rhi’sWe’re visionary. We combine consciousness with guts and
courage to create our products. We spread optimism for those
who wear our brand. We believe in building a better world”.
Over 10 years of, we have developed a rare
ability to communicate with our fans.
Theme collections. Inspired by: pop culture,
music, movies, travel, positive atitude & humor.
More than 2500 exclusive SKU’S
12. Logistics: New products every month in the stores according to a collection delivery
calendar. BEST SELLER PRODUCTS ARE OFFERED MONTHLY TO OUR SHOPS.
2 MAIN COLLECTIONS
One theme per collection
Subdivided in 3 themes
that connect to each other
WINTER
SKU’S: 800 year
SUMMER
Number of categories: 26Number of
categories: 26
13. BRANDPRESENTATION
BENCHMARKS
Key words: Originality, authenticity, social cause, history behind the product.
TOMS – USA, Shoes brand focus in ESPADRILLES.
The brand had its start after a backpacking trip
around South America. There is a strong social appeal
behind brand’s strategy, that they call “one for one”.
Toms is all over the American wholesale, spreading
an original and “catchy” concept and design.
14. Life is good – USA, t-shirts brand, started by two
brothers in the east coast, selling their creations
across America in a car. Life is good, as the brands
name suggest, is about spreading positivity and
optimism. Company’s social causes work is well
communicated throw social media.
Key words: Originality, authenticity, social cause, history behind the product.
Urban Outfitters – USA, It’s a multinational clothing
company, which largely draw from different styles,
each one very well defined. UO retail is rustic, cool
and hipster. They created an emotional bond with
their target costumer by giving thema differencial
shopping experience.
Key words: Originality, niche, identity, concept, cool, design.
15. BENCHMARKSDesigual – SPAIN, Clothing brand with strong DNA,
non-usual. Real story, created by a Swiss that
started selling different t-shirts in a Spanish beach.
Desigual’s retail is colorful and authentic. Company’s
growth is related to an operational investor
entrance in the partnership, a person with business
knowledge. Nowadays, Desigual is an international
brand, spread out all around the globe.
Innocent Drinks – UK, organic juices brand. They
started from zero, bringing a different idea to the
British beverages market, once they were one of the
only ones producing “truly” real juices around there.
The juices were so unique that Coca- Cola Company
decided to buy part of the company.
Key words: Originality, authenticity, niche, identity, concept, cool, design.
Key words: Originality, authenticity, organic cause, history behind the product.
16. WITH THESE BENCHMARKS?
Originality, authenticity,
identity, real concept to
tell and to share. All of the
5 benchmarks and Budha
Khe Rhi are much more
than just a product. They
create humanized emotional
connections with
their customers.
“Budha Khe Rhi is much
more than a brand and a
clothing store. It’s not just
about buying and selling.
We interact with our target
audience in actions that go
beyond that”.
Story telling
What does Budha Khe Rhi Brasil have in common
17. BRANDPRESENTATION
RETAIL
Budha Khe Rhi’sBudha Khe Rhi today is a franchise company. We
support our retailers by passing our know how, so
they can reach their costumer with creative and
emotional actions.
18. EXCELLENCE in creating the right mix of product, EXCLUSIVE and
ORIGINAL graphic designs, a UNIQUE and INTERACTIVE retail to connect
emotionally with our customers making them a part of the brand.
BAR STORE
A Bar and a concept store in the
same space. Such a great combination!
