2. Overview
• The reason for this presentation is to educate and inform
those seeking a healthier lifestyle. his presentation will
address issue in today’s, day and age and show you how
ItFits will work in anyone’s life.
Background
• About us…ItFits is dedicated to providing a
variety of healthy meals while also educating
customers on creating a healthier lifestyle
and accomplishing health and fitness goals.
Our Mission:
“Eat good,
live better!”
3. Problem Space
• Demographics:
– All ages and
backgrounds
– Gender neutral
– All body types
– Specializes in obese
individuals
• Obesity in the United
states impacts one in
three adults and one in
six children
• 20 states with adult
obesity rates over 40%
Positioning vis-à-vis Competition
Competitor Strengths Weaknesses
Myfit Foods Global Quantity over
quality
Snap Kitchen Diverse Priced inflation
Zedrics Local Poor selection
options
• Increased risk for type 2
diabetes, heart disease,
cancer and dementia.
Perceptual Map
Price
Quantity
Selection
Quality
ItFits
4. Product
• Freshly made chef prepared
meal prep service
• Packaged in BPA free
containers ready to be reheated
or refrigerator safely
• Healthy food choices
customers can count on
without sacrificing quality of
ingredients
• Eat clean and feel good about
eating a well nutritional
balanced meal
Place
Internet Ordering
Retail
3rd Party Distributor
5. Price
ItFits have three different
sizes to adjust to the
customers goals.
Our pricing strategy entering
the food industry is going to
be penetration pricing, the
reason ItFits is going to take
this route, is to attract
customers to check our
healthy meals at a great price!
Our pricing strategy will
emphasize our relatively
inexpensive, and easy
approach when picking up
ItFits healthy meals.
$7.50 $8.50 $9.50
Loyalty Program:
Buy 9 meals get the 10th meal free.
Buy 15 meals get the 25% off your
entire next purchase.
6. Promotion
• Social media: Facebook, Twitter,
Instagram, Snap chat.
• Email plan: Email newsletter, sign-up
in store, website and through social
media
• Content Market- Live feed on social
media for meals of the day and videos
of what we are prepping for customers
7. Conclusion
We’re giving you, your time back, and all we ask in return
is that you spend it on the things that make your life
worth living.
Let ItFits put time and healthiness back into YOUR hands by
having meals ready and “on the go”.
