19 March, 6:30pm GMT

1. Comms School
Webinar #2
🔴 Blogging 102: Building a blog and making writing a habit
Marcel Klebba
Stephen Waddington
March 17, 2019 #CommsSchool
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2. Build community, create content, get ahead
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Comms School is all about helping students – and everyone else – to take
advantage of existing digital platform and benefit from it in their careers.
#CommsSchool
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3. Your presenters
Marcel Klebba
Account executive, Metia
University of Westminster PR graduate
Vuelio’s Top 10 PR blogger 2019
Vuelio’s UK best PR blogger 2017
marcelkl.co.uk
@marcelkl
Stephen Waddington
Managing director, Metia
Professor, Newcastle University
Vuelio’s Top 10 PR blogger 2019
Books including: #BrandAnarchy and #BrandVandals
wadds.co.uk
@wadds
March 17, 2019 3

4. March 17, 2019 4 #CommsSchool

5. Last session’s
homework
• Identify blogs that you admire
• Write a #CommsSchool
welcome post and share it on
LinkedIn or Medium
• Share with@wadds @marcelkl
on Twitter or in the Facebook
community
• We’ll feature some examples
during the next webinar
• Contact us if you’ve any
questions.
March 17, 2019 5 #CommsSchool
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6. Jessica Pardoe
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7. Rachel Gordon
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8. Yana Miladinova
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9. Niuma Ugail
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10. Lucy Hayball
March 19, 2019 10

11. India Minton-Baker
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12. How do I start a blog?
March 17, 2019 12 #CommsSchool
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13. Use a platform: LinkedIn or Medium
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14. Writing for LinkedIn
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15. Publishing on LinkedIn
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16. Create a WordPress.com account
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17. Naming your site
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18. Selecting your URL
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19. Picking a WordPress plan
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20. Navigating the WordPress content management system (CMS)
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21. Follow the WordPress to-do list
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22. Add a header image
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23. Select a theme
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24. Create pages
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25. About Comms School
25 March 17, 2019

26. Start blogging
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27. Draft your first blog post
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28. Using the editor
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29. Build a menu
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30. Go live
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31. Go live
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32. Make writing a habit
March 17, 2019 32 #CommsSchool
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33. Routine
• Find your routine
• Find the environment that works
for you. Public v private space
• What’s your soundtrack? Quiet
vs writing music*
March 17, 2019 33 #CommsSchool
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*bit.ly/MKwriting

34. Scheduling time
• Schedule time for writing
• Make it achievable
• Stick to it
• Turn the notifications off, don’t
look at social media
March 17, 2019 34 #CommsSchool
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35. Writing
• Start with a plan…
• …or just start writing – trial and
error method will get you there
• Find your flow
• Nike’s got it right – just do it.
Don’t overthink it, start writing
March 17, 2019 35 #CommsSchool
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36. March 17, 2019 36
Questions?
#CommsSchool
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37. This week’s
homework
• If you've no blog set up yet, do
so with the guidelines we’ve
shared during today’s session
• If you already have a blog,
create a post about your
writing routine
• Share with@wadds @marcelkl
on Twitter or in the Facebook
community
• We’ll feature some examples
during the next webinar
• Contact us if you’ve any
questions.
March 17, 2019 37 #CommsSchool
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38. Next time…
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🔴 Social presence and personal branding online
Tips on how to make a standout social media profile that will help landing a top role
Join Stephen Waddington and Marcel for Facebook Live webinar in the Comms School Facebook
community on 2 April 2019, 6:30pm BST. Remember to bring your homework!
@wadds | @marcelkl | #CommsSchool
#CommsSchool
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39. March 17, 2019 39