You have a brand! Whether you like or not! Your brand tells the world and prospective employers who you are! LinkedIn tells the world what you do and what problems you solve for your client or employer. This session we will discuss how to create your professional brand in your LinkedIn Profile such that people will remember you. We will discuss: – Your picture – It is far more important than you think – Your headline – It needs to demonstrate your brand – Your brand story – You should NOT write this yourself but find someone to write it for you – How to demonstrate to prospective employers that YOU KNOW YOUR STUFF – How to make sure you are found by prospective employers This will be an extension of my presentation that I will be giving at SxSWi – Personal PowerWorks: Power Your Personal Brand and Career http://schedule.sxsw.com/2015/events/event_OE03703