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Creating A Professional Brand
 That People Will Remember
            Using
Who is Marc Miller
           Northwestern University
           IBM – 22 years
           Agere Inc – High Tech Startup
           Lucent
           AISD – Taught HS Math @ Akins
            HS

           JCAA – Non-Profit Fund Raising
           LifeSize – HD Video Startup

Started                      in 2011
Who is Marc Miller
           Northwestern University
           IBM – 22 years
           Agere Inc – High Tech Startup
           Lucent
           AISD – Taught HS Math @ Akins
            HS

           JCAA – Non-Profit Fund Raising
           LifeSize – HD Video Startup

Started                      in 2011
Who is Marc Miller
           Northwestern University
           IBM – 22 years
           Agere Inc – High Tech Startup
           Lucent
           AISD – Taught HS Math @ Akins
            HS

           JCAA – Non-Profit Fund Raising
           LifeSize – HD Video Startup

Started                      in 2011
What is a Brand?
Your Brand

  The thoughts and feelings
when people hear your name or
  look at your photograph?
Your Brand

“Your brand is what people
say about you when you’re
     not in the room.”
         Jeff Bezos
What do you check before you
meet with a client for the first
           time?
Word Cloud Websites

     http://www.wordle.net
   http://www.tagcrowd.com/


http://careerpivot.com/topics/nia/
Resources for Keywords

 Job Descriptions
 Recommendations
 Testimonials
 Corporate Websites
LinkedIn Picture
LinkedIn Headline




      Headline
   120 Characters
LinkedIn Headline




      Headline
   120 Characters
LinkedIn Summary
Brand Story




2000 Characters
Action Items
1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
Cure for Career Insanity




http://careerpivot.com/cure-for-career-insanity/
The Art and Science of Using
          LinkedIn




   http://careerpivot.com/linkedin-workshops/
Links
          http://www.wordle.net
        http://www.tagcrowd.com/
    http://careerpivot.com/topics/nia/
  http://careerpivot.com/cure-for-career-
                  insanity/
http://careerpivot.com/linkedin-workshops/
Career Pivot Contact
       Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
 http://www.LinkedIn.com/in/MrMiller
       http://CareerPivot.com/
      Marc@CareerPivot.com

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Creating a Professional Brand that People will Remember Using LinkedIn

  • 1. Creating A Professional Brand That People Will Remember Using
  • 2. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup Started in 2011
  • 3. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup Started in 2011
  • 4. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup Started in 2011
  • 5. What is a Brand?
  • 6.
  • 7.
  • 8. Your Brand The thoughts and feelings when people hear your name or look at your photograph?
  • 9. Your Brand “Your brand is what people say about you when you’re not in the room.” Jeff Bezos
  • 10. What do you check before you meet with a client for the first time?
  • 11.
  • 12. Word Cloud Websites http://www.wordle.net http://www.tagcrowd.com/ http://careerpivot.com/topics/nia/
  • 13. Resources for Keywords  Job Descriptions  Recommendations  Testimonials  Corporate Websites
  • 15. LinkedIn Headline Headline 120 Characters
  • 16. LinkedIn Headline Headline 120 Characters
  • 19.
  • 20. Action Items 1. Develop a list of words and phrases that brand you 2. Have a picture taken of you that properly brands you 3. Write a LinkedIn Headline that properly brands you 4. Write your brand story 5. Check your public LinkedIn profile
  • 21. Cure for Career Insanity http://careerpivot.com/cure-for-career-insanity/
  • 22. The Art and Science of Using LinkedIn http://careerpivot.com/linkedin-workshops/
  • 23. Links http://www.wordle.net http://www.tagcrowd.com/ http://careerpivot.com/topics/nia/ http://careerpivot.com/cure-for-career- insanity/ http://careerpivot.com/linkedin-workshops/
  • 24. Career Pivot Contact Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://www.LinkedIn.com/in/MrMiller http://CareerPivot.com/ Marc@CareerPivot.com