From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: 5 Steps to Operationalize Your Customer Journey. PRESENTATION: 5 Steps to Operationalize Your Customer Journey - Given by Michael Feaster of Usermind and Isaac Wyatt of HashiCorp.

2. 5 Steps to Operationalize Your
Customer Journey
@MichelFeaster | @IsaacWyatt

3. About Us
Isaac Wyatt
Sr. Director GTM Strategy
Michel Feaster
CEO & Co-Founder
@MichelFeaster | @IsaacWyatt

4. Customer Expectations are Changing
@MichelFeaster | @IsaacWyatt

5. MarTech Stack Growing in Complexity
@MichelFeaster | @IsaacWyatt

6. Context is Everything
@MichelFeaster | @IsaacWyatt

7. Customer Journey Strategy
@MichelFeaster | @IsaacWyatt

8. Customer Journey Strategy
1. Identify your core audience
@MichelFeaster | @IsaacWyatt

9. Customer Journey Strategy
2. Develop your narrative
@MichelFeaster | @IsaacWyatt

10. Customer Journey Strategy
3. Sequence the key milestones
@MichelFeaster | @IsaacWyatt

11. Customer Journey Strategy
4. Build and
instrument your
digital
infrastructure
@MichelFeaster | @IsaacWyatt

12. Customer Journey Strategy
5. Orchestrate, scale,
optimize, repeat
@MichelFeaster | @IsaacWyatt

13. A Customer Journey Blueprint
@MichelFeaster | @IsaacWyatt

14. Thank you. Questions?
@MichelFeaster | @IsaacWyatt

15. programmed by:
In association with:
&