2. Your Company Name
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Quick overview of your business
Length of time in business
Key personnel
Core concept/product of the business
3. Problem Description
• What problem are you solving for customers?
• How are customers solving that problem
today?
• What are the major pain points that
customers are currently experiencing in terms
of the problem?
• What are the major areas of opportunity to
improve the situation?
4. Solution Description
• Brief overview of your product/service
• Pain points solved
• New gains created in terms of
money/time/effort or new capabilities
5. Customer Profile
• Single-sided of multi-sided market?
• Typical customer profile
• Feedback to date from customers regarding
your product/service
6. Progress/Challenges
• What is going well in terms of the
development of your value prop?
• What hurdles are you facing currently?
• What specific help or guidance would be
valuable to you to move to the next step?
• Any other key points that you would like to
make.